Keep Close to Nature’s Heart and Don’t Litter!

Brian Heckert

Principal Content Editor
My first long-term exposure to technology was the typewriter. I still love that invention, which really sparked my interest in writing. For the past 20 years, I have worked in high tech as a content development specialist, marketing writer, and documentation editor. Prior to working in the software industry, I was a journalist, photographer, photo editor, and military fire fighter. After hours, I enjoy spending time with family, reading, and hiking in the mountains.

It’s always disappointing to come across litter on my weekly Saturday morning hike. Things like beer and soda cans, candy wrappers, energy bar and supplement wrappers, plastic water bottles, fast food wrappers, etc. Sometimes when I see litter I try to put myself in the litterbug’s place by asking myself, “What was he thinking?” Or, “What might have caused her to litter?” Rarely do I come up with a good answer.

Don't Litter 2

I have been a strong advocate of respecting the outdoors since I was young, thanks in large part to my dad. He grew up in San Francisco and as a young man loved hiking in Muir Woods and other nearby areas. Later, after relocating to Southern California, he established a weekly routine by taking my brother and me on long hikes in the Santa Monica Mountains. If there was anything he drilled into our heads about the outdoors, it was this: enjoy it, love it, and respect it. By respect he meant leaving wherever you tread just the way you found it—and don’t litter! That also translated to leaving your campsite cleaner than the way you found it.

Fortunately, there are many other individuals and groups who feel the same way. In fact, EMC is one of them. I am grateful that EMC is committed to protecting the planet’s ecosystems and addressing the impact our business has on the environment, with a focus on energy and climate change, material use, and waste reduction. For example:

A few weeks ago on my Saturday hike I came across a pile of litter at the overlook and half-way point. A short distance from the overlook a group (I assume it was a group based on the amount of litter) had built a fire the previous night and had some kind of party. Strewn about were uneaten and half-eaten graham crackers, red licorice, chocolate bars, candy wrappers, and marshmallows. There were also a half-dozen empty plastic liter bottles of soda in and near the fire pit. What would cause people to leave behind so much uneaten or half-eaten food and soda, I wondered. The answer probably had something to do with the empty bottle of 190-proof grain alcohol near the plastic soda bottles.

don't litter 1

I wanted to clean up the area but didn’t have a bag large enough to pack it all out. I picked up what I could, shoved it in my pack, and carried it back to the trail head and eventually to my garbage can at home.

John Muir, the great naturalist for whom Muir Woods was named, was fond of saying “In every walk with nature one receives far more than he seeks.” I am not so prosaic. Here’s what I say: Please, don’t litter! I am proud to work for a company that is doing its part toward sustainability and minimizing its impact on the environment as it continues to be at the forefront of enabling businesses to protect and analyze their information in the most cost-efficient ways.

5 Reasons to Consider Cloud-Ready Storage

Nicos Vekiarides

Vice President of Cloud Technology
Former co-founder and CEO of TwinStrata, Nicos Vekiarides is now Vice President of Cloud Technology following the acquisition of TwinStrata by EMC. In his 20+ years of experience, Nicos has led teams focused on revolutionizing storage virtualization, data replication and cloud storage.

Latest posts by Nicos Vekiarides (see all)

With proclamations of 2016 as the year of all flash storage, you may be tempted to think flash drives are the main consideration when choosing a storage array. However, a storage array has a variety of attributes that influence the purchasing decision, including a trusted brand, interoperability, availability, copy services and many others.

Cloud-readiness, or the array’s native ability to attach to cloud/object storage, is an attribute of storage arrays that is gaining prominence as part of the selection criteria. This is for a good reason, as cloud storage can balance the continuous need for on-premises and off-premises storage capacity with economics that make it viable.


If you are wondering whether cloud-readiness should be part of your selection criteria, consider the following: (more…)

SaaS is Changing Everything – Including Data Loss Risk from Admin Error

Lori Witzel

Product Marketing Manager, Spanning by EMC
Lori Witzel is a Salesforce MVP, has worked with and for SaaS companies since 2005, and has been sharing info with, listening to, and learning from tech users ever since. She is currently PMM for Spanning Backup for Salesforce, as well as PMM for Spanning Backup for Google Apps. Prior to Spanning Backup, Lori worked for various early-stage Cloud start-ups, mid-sized middleware providers, and ed tech firms, and she’s always eager to learn more. Lori's profile on LinkedIn:

Software-as-a-Service (SaaS) has a history unlike that of on-premises software, and the people who manage and administer SaaS applications reflect that difference. When it comes to data protection, that difference matters, as you’ll learn.

accidental admin

What is SaaS, and does it REALLY differ from on-premises or from hosted applications?
SaaS isn’t just some software sitting on a vendor-managed server in the cloud –  it’s significantly different from its predecessors, hosted and on-premises applications, in its delivery and its architecture.

  • A SaaS application is by definition cloud-based and multi-tenant, sharing IT resources securely in the cloud among multiple applications and tenants (businesses, organizations, schools). Multi-tenancy is the technical architecture that differentiates SaaS from hosted/ASP applications. The customer will access the application through a web browser, and is only responsible for managing the data and metadata (customizations) of their instance.
  • A hosted application is almost always a single-instance, single-tenant adaptation of an on-premises application. The customer may lease or own physical or virtualized servers upon which the application is installed, and will access it through a web browser or a thin client. The customer may be responsible for managing the servers, and is responsible for managing application upgrades and maintenance.
  • On-premises applications are installed on and operated from a customer’s in-house (on-premises) servers and computing infrastructure. The customer is responsible for application security, availability to the organization, and management.

How Did SaaS Come to PaaS?
In 1999, was founded, offering the first true multi-tenant architecture in a commercial software application. Its SaaS applications, such as Sales Cloud and Service Cloud, were developed on its Platform-as-a-Service (PaaS). By foregoing conventional application development platforms and creating its own platform, freed itself from some of the performance limitations inherent in a standard relational database.

The achievement in creating a PaaS to enable SaaS, enabling them to scale up to support hundreds of thousands of intra- and inter-enterprise tenants (different departments, different organizations) was, to quote Computerworld, “complex, commendable and quite revolutionary.” (more…)

Transforming Healthcare with All-Flash Storage

Chhandomay Mandal

Director of Solution Marketing, EMC All-Flash Storage
Chhandomay Mandal, a 20+ year storage industry veteran, is the Director of Solution Marketing for EMC All-Flash Storage. He is currently responsible for the integrated leadership of all EMC All-Flash End User Computing (EUC) solutions enablement, partnering, and business development. Prior to EMC, Chhandomay led Dell’s storage solutions marketing efforts for desktop virtualization, server virtualization and private cloud. He spent 11 years at Sun Microsystems holding different leadership positions across marketing and engineering organizations. Chhandomay has been awarded 13 patents by US Patent and Trademark Office. He has a PhD in Computer Science from University of Florida, MBA from Kelley Business School of Indiana University, and BTech from Indian Institute of Technology, Kharagpur.

All-flash storage is proving to be an important breakthrough technology for the healthcare industry. The performance and efficiency gains enabled by all-flash arrays are allowing healthcare organizations worldwide to dramatically improve patient outcomes and clinical productivity. All-flash solutions allow IT teams to address the demanding requirements of important initiatives such as evidence-based care, electronic health record (EHR) systems, big data analytics, virtual desktop infrastructure (VDI), regulatory compliance and more.
Young female scientist looking at digital tablet outside laboratory

With all-flash storage as the foundation of the infrastructure, healthcare organizations can leverage efficiency, compliance, outcomes, engagement and availability in all facets of healthcare delivery. Some of the specific ways in which healthcare organizations are leveraging the benefits of all-flash storage solutions are:

  • Performance: All-flash storage is necessary to enable the delivery of mission-critical healthcare at the speed of now. In healthcare, clinicians are often dealing with large data sets—for X-rays, MRIs, test results, etc., faster access to results at the point of care translates into better patient outcomes.
  • Mixed workloads: All-flash storage supports mixed workload environments and application consolidation. This is particularly valuable in EHR systems, with their stringent SLAs, transactional databases and need for solutions that deliver optimum performance, maximum data reduction and the highest levels of uptime and availability.
  • Analytics and reporting: Eighty percent of healthcare executives say providers who adopt an analytics strategy in the next three years will outpace their peer institutions. All-flash storage enables IT to speed the next generation of predictive analytics with the ability to link and correlate information in new ways for operational efficiencies, patient care delivery, clinical research, population health and security analytics.
  • Desktop virtualization and mobility: In healthcare the success or failure of virtual desktop infrastructure requires more than managing login storms. It is judged by a strict ‘time to chart’ expectation, or the amount of time a doctor or nurse has to wait for their VDI instance of the EHR platform to pull up the patient’s treatment information. With all-flash storage, Lafayette General Health, one of the leading healthcare providers in the southern U.S., was able to reduce the time to chart from 45 seconds to 3 seconds.
  • Virtualized applications: All-flash storage dramatically improves the performance of virtualized applications by eliminating the impact of the IO Blender Effect, which can introduce latency at the point of care. Presenting the right data at the point of care is the mission-critical business of a provider, so any latency is unacceptable.


Modernizing the Data Center – What is Everyone Else Doing?

Stephen Manley

CTO, EMC Core Technologies Division
Over the past 15 years at both EMC and NetApp, I have traveled the world, helping solve backup and recovery challenges - one customer at a time (clearly, I need to optimize my travel arrangements!). My professional mission is to transform data protection so that it accelerates customers’ businesses. I have a passion for helping engineers pursue technical career path(without becoming managers), telling stories about life on the road and NDMP (yes, that’s NDMP).

“What is everybody else doing?” It’s the question that I’m asked most often. Sometimes, those asking are wondering how their peers are approaching things. Others want to know if different industries have alternate perspectives. Sometimes, they just want to understand what their boss is worried about. Regardless of the reason, it’s useful to understand what smart IT leaders are doing – not to blindly copy them, but to have all the information and options available to them.

At EMC World 2016, we brought together four IT leaders to talk about incorporating cloud, leveraging data analytics, and how to innovate using the talent they already have.

This year’s panelists:

  • Jason Kalich – VP, Cloud & Site Reliability Engineering, GoDaddy
  • Dietmar Reinelt – VP, Cloud Infrastructure Services, SAP
  • Eric Coss – Manager, Infrastructure and Operations, Nationwide
  • Amr Awadallah – CTO, Co-Founder, Cloudera

The panel can be viewed online or below, but if you like the previews as much as the movie, or if you prefer the CliffsNotes to the novel (by the way, why did they change their name from Cliff’s Notes to CliffsNotes?), read on.

Public Cloud – What to Do
Due to the varied industries and roles, each panelist had a different perspective on adopting public cloud. Unlike years past, however, each viewpoint was well-defined and not reactive.

cloud panelThe panel spanned the continuum of public cloud adoption. Jason Kalich, from GoDaddy, believes that everybody will live in a hybrid cloud; even acompany that doesn’t organically embrace the public cloud will acquire somebody who has. Conversely, Eric Coss, of Nationwide, who works in the risk-aware insurance industry, is concerned about security and data services in the public cloud. As a result, he’s focused on private cloud. Eric is not alone in his approach. Amr Awadallah pointed out that, even for a cutting-edge analytics company with “Cloud” in the name, only 15% of Cloudera’s customers run in the cloud. He supports Jason’s view on the market direction, however; he projects that by the end of 2016, 30% of Cloudera’s customers will run in the cloud. Finally, Dr. Reinelt shared that SAP is enabling their customers to make that transition when they’re comfortable. Some customers jump right into public cloud, but others want to take smaller steps. For private cloud, SAP is enabling customers to leverage commodity hardware. Everybody’s cloud journey will be different, and companies like Cloudera and SAP are tailoring their solutions to fit their customers’ path to the cloud.

The public cloud is a viable option for customers and vendors. There will be no “one-size-fits-all” answer to the cloud. There are good reasons to adopt and equally strong reasons to be cautious. Regardless of where you stand, it’s important to have a well-defined position that you are willing to review as the environment and business needs evolve. (more…)

That Familiar Enterprise Experience in the Cloud

Tom Giuliano

Principal Product Marketing Manager, Data Protection Management Software Solutions
For 17 years, Tom has brought storage, data protection, security and wireless products to market through roles in product marketing, product management and sales. He loves to speak with customers and prospects about their business goals and challenges, their experiences and their needs, and has had a lot of opportunity to do it. Backed with a master’s degree in Engineering and an MBA, Tom is equally comfortable digging into the details with technical personnel as well as translating and delivering the business value story. But honestly – TELLING STORIES is SO much more FUN for him! Tom's current role in product marketing focuses on data protection management solutions and management strategy. He gets to spend his days thinking about how to help you simplify and enhance your experience achieving your data protection objectives. When not driving go-to-market initiatives, identifying unique and creative methods to build product awareness or launching new and innovative offerings, you’ll likely find him cycling, skiing, boating or running. And, who knows, maybe you’ll hear some of more of his interesting experiences in a future post from time to time.

I drive a Honda Odyssey minivan.

Well, actually, it’s my wife’s van.  I use it for occasional trips to Home Depot, the landfill…that sort of thing.  And I’ll freely admit it…..I like driving the van (which I lovingly refer to as “the bus”).  It has tons of room, plenty of power, great visibility, it’s SUPER RELIABLE.

Until it’s not.

There was nothing really wrong with the van.  We faithfully have an authorized Honda dealer perform maintenance at the suggested intervals so it keeps delivering the reliability we’ve come to expect. It was simply time for its 110,000 mile checkup, and ironically the “check engine” light came on at 108K.  Talk about irony (or at least a reliable reminder!)

In any case, the dealer recommended new spark plugs, timing belt, water pump, oil change and cylinder recalibration.  I was suspicious of that last one but after looking into it agreed to the work.  It would take all day so I’d need to leave the car overnight and they offered me a rental car to get back to the office.

They called their preferred local car rental agency and requested a vehicle be delivered quickly.  I was happy to see the rental agent within 15 minutes, complete the paperwork and walk outside to see my temporary wheels.  That’s when my day went downhill.


I was staring at a very compact (is that overly redundant?) rental vehicle.  I won’t tell you what brand or model, but I can honestly tell you it was about the same size as my bike.  And it wasn’t even in great shape.  It had multiple dents and scratches in the bodywork and stains on the seats.  For the record my car is a mid-sized sedan and I am meticulous about keeping it clean.

This tiny rental was not at all what I expected.  In the past I’ve received rental vehicles of the same type and size of the car being worked on.  But, after all, the dealership covered the cost of the rental and I needed to get back to the office.  (more…)




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