Author Archive

NVMe, Getting Ready for the 4K Television of Enterprise Storage

Caitlin Gordon

Director, Product Marketing, Storage Division
Caitlin has spent the past eleven years focused on all things storage and data protection, with a focus on enterprise storage. When she is not blogging, Caitlin spends her energy on her other passions as a tech nerd, sports nut and mama bear. With her “free time” (aka when she’s not chasing down one of her two young kids), she’s researching and discussing the latest tech rumors or celebrating/lamenting the latest Boston sports heartbreak/victory. You can also find Caitlin on Twitter (@caitsgordon) and YouTube.

As an unapologetic sports nut and tech nerd, I love it when these worlds collide.  This is exactly what happened while watching my football team play this Sunday when they aired a highlight of the team from 2000.  We were instantly shocked by the quality of the video, which was standard definition.  It’s amazing how quickly we get used to disruptive technology advances that become part of our everyday lives.  It’s easy to forget now, but the introduction and adoption of HDTV circa 2001 was arguably the most impactful technological advance since color television programming first aired in 1953.

As both an AV and IT nerd, what especially struck me here is the parallel in the evolution of television and enterprise storage technology.  The transition from SD (e.g 480i) to HD (e.g. 1080p) is much like the transition from HDD to SSD (don’t mind the similar acronyms!) in enterprise storage.  In both cases, this shift has provided dramatic benefits to consumers and has created a new normal.  We will never go back to spinning disk for enterprise storage and when is the last time you watched any of those hundreds of standard definition channels?  In fact, if your cable company is like mine, SD channels went away years ago to clear bandwidth for even more HD channels.

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Which brings me to the fun part… what’s next?  The next wave in TV technology, if you believe all the major manufacturers, is 4K… however, this nerd is skeptical (but that’s a different blog for a different day).  When it comes to enterprise storage, the industry buzz about ‘NVMe’ is escalating.  But let’s revisit our TV analogy to examine each of these “next evolutions” a bit more closely.   (more…)

Drowning in Copy Data? It’s Time to Bring Order to the Copy Data Chaos

Caitlin Gordon

Director, Product Marketing, Storage Division
Caitlin has spent the past eleven years focused on all things storage and data protection, with a focus on enterprise storage. When she is not blogging, Caitlin spends her energy on her other passions as a tech nerd, sports nut and mama bear. With her “free time” (aka when she’s not chasing down one of her two young kids), she’s researching and discussing the latest tech rumors or celebrating/lamenting the latest Boston sports heartbreak/victory. You can also find Caitlin on Twitter (@caitsgordon) and YouTube.

The Copy Data Problem
Are you tired of hearing about data growth?   Are you even more tired of coping with it?  The dirty little secret of this unabated/exponential/non-stop data growth is that it’s being driven by copy data.  Copies could be anything from a snapshot, backup, replica or a copy made for test/dev, analytics or operations functions.  According to IDC, up to 60% of storage capacity is dedicated to copy data today and it will cost business over $50B in 2018.

In fact, a recent study shows that 82% of businesses have at least 10 copies of any one production instance of data.   So it’s no surprise that the vast majority of organizations expect to spend more on storage this year than last.   What you probably don’t know is that the #1 reason that organizations expect to spend less this year is the use of effective copy data management.   Unfortunately, that’s a small minority (20%) of businesses today, which is why we still can’t stop talking about or dealing with data growth.  So what can you do about it?

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The Answer
The copy data problem is too broad and complex to solve with a one size fits all approach.  It requires a strategic approach that will ultimately drive down costs and curb storage growth.

First, you need to optimize your infrastructure efficiency to ensure you’re getting the most out of your storage and data protection assets.  That requires storing the right number of copies on the right storage devices and ensuring that data is both protected and accessible.  You will need to have a combination of all flash primary storage with incredibly efficient copy creation as well as protection storage, which minimizes storage requirements while ensuring recoverability.

Next, you need to balance the autonomy data owners crave with control of IT resources to streamline operations.   This is especially critical because a major driver of copy sprawl is the move to self-service copy creation with data owners (database admins, storage admins, VM admins, etc.) all creating copies from their native UIs.  However, without global oversight, this self-service model can massively proliferate copy sprawl.

Finally, you always need to meet service levels across the enterprise to minimize risk,– including data loss and downtime.  In fact, IDC estimates that downtime costs customers a million dollars per hour and our Global Data Protection Index found this adds up to nearly a one trillion dollar loss globally.  And this is expense that is totally avoidable by putting the right solution in place.

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The EMC Copy Data Management Family
With the introduction of EMC Enterprise Copy Data Management today, EMC now offers a family of copy data management (CDM) solutions designed to complement our extremely efficient storage and protection technologies.   EMC’s CDM solutions are designed to comprehensively address the copy data problem and include:

Don’t drown in a sea of copy data. Let EMC throw you a life preserver with EMC CDM solutions.

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All About That App… No Trouble (Backup)

Caitlin Gordon

Director, Product Marketing, Storage Division
Caitlin has spent the past eleven years focused on all things storage and data protection, with a focus on enterprise storage. When she is not blogging, Caitlin spends her energy on her other passions as a tech nerd, sports nut and mama bear. With her “free time” (aka when she’s not chasing down one of her two young kids), she’s researching and discussing the latest tech rumors or celebrating/lamenting the latest Boston sports heartbreak/victory. You can also find Caitlin on Twitter (@caitsgordon) and YouTube.

For Meghan Trainor, it’s ‘All About That Bass’, but in the data center it’s all about that app.  You know the one. It’s the app that is so critical to the business that you simply cannot have anything impact it.  These mission critical applications are the lifeblood of the business, so they have to be protected efficiently and effectively, but doing so has always been a challenge.

When it comes to protecting mission critical applications, the impact traditional backup has on the app server, the time required to pause the app, move the data and take the app out of backup mode is simply too high.

That’s why so many have turned to snapshots or some combination of snapshots and traditional backups to protect these apps.  Unfortunately just when you were trying to make things better, this can introduce new challenges.  While snapshots provide low impact point in time copies, they’re not designed for retention and can eat up your precious primary storage capacity not to mention being vulnerable to cascading corruptions.

This is exactly why EMC introduced ProtectPoint last year.  ProtectPoint provides faster, more efficient backup without impacting the application.  As we discussed then, it’s designed to provide you with the best of both worlds of data protection.   And I’m excited to announce that the best just got better with our latest release of ProtectPoint, which we announced at EMC World in May. (more…)

Meet EMC ProtectPoint, 10 Fun Facts About Our Newest Family Member

Caitlin Gordon

Director, Product Marketing, Storage Division
Caitlin has spent the past eleven years focused on all things storage and data protection, with a focus on enterprise storage. When she is not blogging, Caitlin spends her energy on her other passions as a tech nerd, sports nut and mama bear. With her “free time” (aka when she’s not chasing down one of her two young kids), she’s researching and discussing the latest tech rumors or celebrating/lamenting the latest Boston sports heartbreak/victory. You can also find Caitlin on Twitter (@caitsgordon) and YouTube.

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Today, EMC announced a new data protection solution, EMC ProtectPoint, which enables direct backup from primary storage to protection storage.   As the newest member of the EMC data protection and availability family, I wanted to share some fun facts so you can get to know ProtectPoint better:  (more…)

Introducing the Small, but Powerful Data Domain DD2200

Caitlin Gordon

Director, Product Marketing, Storage Division
Caitlin has spent the past eleven years focused on all things storage and data protection, with a focus on enterprise storage. When she is not blogging, Caitlin spends her energy on her other passions as a tech nerd, sports nut and mama bear. With her “free time” (aka when she’s not chasing down one of her two young kids), she’s researching and discussing the latest tech rumors or celebrating/lamenting the latest Boston sports heartbreak/victory. You can also find Caitlin on Twitter (@caitsgordon) and YouTube.

With all the excitement of EMC World last week, you might have missed an exciting announcement – the introduction of the DD2200.  With this new system, we’re redefining entry-level protection storage – providing enterprise-class capabilities optimized for midmarket customers.   Just like all Data Domain systems, the DD2200 runs the powerful Data Domain Operating System – so it packs the same punch as large enterprise systems like the DD990. This means midmarket customers can now more cost effectively:

• Consolidate backup and archive data and reduce data protection storage requirements by 10 to 30x

• Achieve network-efficient disaster recovery with Data Domain Replicator

• Gain reliable recovery with the Data Domain Data Invulnerability Architecture

• Speed backups by 50% with Data Domain Boost to meet increasingly stringent SLAs

• Optimize data protection via advanced integration with the newly enhanced EMC Data Protection Suite

As far as specs go, the new DD2200 provides:

• Performance up to 4.7 TB/hr via DD Boost

• Up to 17.2 TB usable capacity

• Simultaneous support for up to 60 backup/archive streams

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To learn more about the DD2200, check out the Pulse blog or EMC Store.

 

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