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Dell EMC Flash Storage Efficiency Guarantee

Joe Catalanotti

Product Marketing Manager, Dell EMC, Midrange Storage
Joe Catalanotti is a Product Marketing Manager with Dell EMC Midrange Storage focused on Unity all-flash storage products and solutions. Joe has over 25 years of product and channel marketing experience in storage hardware/software, asset management, and CAD/CAM technology. Joe has been instrumental in the development and execution of go-to-market plans, product launches, and other facets of product marketing. Joe holds a BS degree in Industrial Engineering and Management (Sigma Epsilon Rho) from Northeastern University as well as a degree in Architecture from Wentworth Institute of Technology.

A 4:1 Guarantee with 4 Winning Storage Arrays  

So how is your business meaningfully dealing with storage efficiency in the face of flat or declining IT budgets? Or are you? If you’re not, then you may be confronted with wasted disk space, higher storage/management costs, time-consuming storage provisioning – or more. These are exactly the types of storage inefficiencies that can significantly impact your ability to meet SLAs and rapidly provision key IT applications.

As aggressive data growth continues in small/medium to enterprise size businesses, IT is required to deal with and manage it much more cost–storage efficiency guaranteeeffectively. This means it’s about applying the right technologies to increase the efficiency of your storage infrastructure. But how storage efficiency is ultimately achieved and measured becomes a matter of how confident you are about selecting and implementing the best combination of storage arrays and efficiency features that are simple to deploy and use. And when a convincing storage efficiency guarantee comes along with the technology, then you really know you have the right combination. That’s what the new Dell EMC Flash Storage Efficiency Guarantee is all about – delivering meaningful and measurable storage efficiency when deploying any Dell EMC Unity, VMAX All Flash Arrays, or XtremIO Arrays and any SC Series* All-Flash or hybrid configuration.

The new Efficiency Guarantee promises Dell EMC will provide a logical storage capacity at least four times (4:1) the usable physical capacity of your purchased configuration. Powerful efficiency features such as compression, deduplication, thin provisioning, and snapshots will aggressively reduce startup and lifecycle costs, helping you squeeze more valuable data into less space with less management effort.

At Dell EMC, we understand the pressures on today’s IT buyers to stretch every budget dollar, while delivering the consistent performance your business stakeholders expect.  New workloads demand the high IOPs and low latency that flash storage solutions can provide – but if the capacity you need is too expensive, your users will miss out on the technology’s transformational benefits that help reduce complexity and costs while simplifying management.

So simply pick the Dell EMC storage solution that’s right for you and let Dell EMC start proving how efficient it can make your data center – and your business. To register or learn more, contact your Dell EMC sales representative or Authorized Reseller today or go to: www.dellemc.com/4to1guarantee

 

Intelligent. Proactive. Predictive. Cloud-based Storage Analytics with CloudIQ

Joe Catalanotti

Product Marketing Manager, Dell EMC, Midrange Storage
Joe Catalanotti is a Product Marketing Manager with Dell EMC Midrange Storage focused on Unity all-flash storage products and solutions. Joe has over 25 years of product and channel marketing experience in storage hardware/software, asset management, and CAD/CAM technology. Joe has been instrumental in the development and execution of go-to-market plans, product launches, and other facets of product marketing. Joe holds a BS degree in Industrial Engineering and Management (Sigma Epsilon Rho) from Northeastern University as well as a degree in Architecture from Wentworth Institute of Technology.

What if you could gain new valuable and intelligent insight into the overall health of your storage while increasing IT agility by spending less time on managing and troubleshooting? With CloudIQ, it’s possible now to unleash that kind of real business potential. A software-as-a-service management application that proactively monitors and measures the overall health of Dell EMC Unity storage systems, CloudIQ provides intelligent, comprehensive, and predictive analytics all in the cloud.

storage analyticsAny sized business can easily use CloudIQ to monitor and manage the health of their Unity all flash or hybrid flash storage, increase self-service, and expedite quality resolutions.  They can do this via the web, enabling access from anywhere.  Getting started is just as simple. With nothing to install, new features and capabilities are seamlessly and non-disruptively provided through CloudIQ to help drive real and immediate business value.

 

 

Here are just a couple of examples of how CloudIQ’s features and capabilities can bring immediate value to any size organization.

  • Businesses who are concerned about ensuring application availability can implement CloudIQ with indicators to monitor host connections that may be unreliable. You can rely on CloudIQ to proactively check on a regular basis, to ensure that your host connections maintain High Availability.
  • Preparing storage and data environments for disaster – natural or otherwise – is challenging. CloudIQ can provide immediate value to businesses with Unity storage by proactively monitoring the status and condition of replication sessions to ensure disaster recovery preparedness. CloudIQ will identify replication sessions that are not meeting the assigned Recovery Point Objective (RPO) so that IT professionals can rapidly adjust the replication arrangement and proactively expedite a quality resolution before a disaster hits.

Access to CloudIQ is very easy and comes with every Unity system at no cost. CloudIQ can help you minimize your service calls and having to look up information in technical manuals while providing more time to spend on business planning and operations.

So, whether it’s Unity data protection, availability, performance or other Unity system configuration statistics you need information about, let CloudIQ be an extension of your IT organization to provide proactive monitoring and predictive analytics that delivers actionable insights and keeps your application environment up and running.

 

 

The Unity Crossword Blog – Test Your Unity Knowledge and Have Fun

Joe Catalanotti

Product Marketing Manager, Dell EMC, Midrange Storage
Joe Catalanotti is a Product Marketing Manager with Dell EMC Midrange Storage focused on Unity all-flash storage products and solutions. Joe has over 25 years of product and channel marketing experience in storage hardware/software, asset management, and CAD/CAM technology. Joe has been instrumental in the development and execution of go-to-market plans, product launches, and other facets of product marketing. Joe holds a BS degree in Industrial Engineering and Management (Sigma Epsilon Rho) from Northeastern University as well as a degree in Architecture from Wentworth Institute of Technology.

Since being announced in May of 2016, the Dell EMC Unity™ family of midrange storage has been adopted by over 1,800 customers across the globe. More and more, businesses of all sizes are rapidly adopting Dell EMC Unity storage to run their virtualized applications with power amid IT struggles to do more with reduced budgets and constrained resources. Unity was designed address these concerns – especially in the midrange storage market with its unparalleled simplicity across the entire storage lifecycle. You can read more about Unity by clicking on the link above. In the meantime, here’s a different kind of blog post to take you away – albeit briefly – from those IT struggles. Here’s a crossword that tests your Unity knowledge while having a little fun. Simply print it out and go for it. And after you’re done, join the many IT generalists who have come to recognize that Unity all-flash storage is the ideal choice to address the SMB struggles of budgets, resources, and complexity.

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Harnessing Simplicity in Midrange Storage Ain’t Easy

Joe Catalanotti

Product Marketing Manager, Dell EMC, Midrange Storage
Joe Catalanotti is a Product Marketing Manager with Dell EMC Midrange Storage focused on Unity all-flash storage products and solutions. Joe has over 25 years of product and channel marketing experience in storage hardware/software, asset management, and CAD/CAM technology. Joe has been instrumental in the development and execution of go-to-market plans, product launches, and other facets of product marketing. Joe holds a BS degree in Industrial Engineering and Management (Sigma Epsilon Rho) from Northeastern University as well as a degree in Architecture from Wentworth Institute of Technology.

lightswitchChewing gum is simple. So is turning on a light. And it’s simple enough to forget where you parked. OK, maybe so, but when it comes to the sphere of technology “simple” and “simple to use” are frequently advertised terms but rarely live up to the claims. Trying to represent simplicity in technology is actually complex. There are no shortcuts to producing simplicity – especially when it comes to product design as it’s a difficult principle to do well. Edward Tufte said, “Clutter and confusion are failures of design, not attributes of information.” Many products probably start out with simplicity as a real objective but not everyone succeeds. Why? Because simplifying complexity is a commitment to avoid gimmicks, work-arounds, and confusion in the design. It’s about being able to build and express simplicity with substance. Simply put, simple is very hard to do.

There’s nothing easy about what midrange storage arrays do for small-to-medium enterprises and their applications.  There is, however, a solution with Dell EMC Unity Storage. The difference with Unity is that it seamlessly translates the complexities of storage setup, management, and support into an integrated, powerful, and balanced unified platform with superior simplicity and ease of use. Unity has introduced a new level of simplicity and affordability into a family of all-flash arrays targeted to the fastest growing segment of the storage market – small and mid-sized organizations. It was Leonardo da Vinci who said, “Simplicity is the ultimate sophistication.” The sophistication of Unity’s simplicity takes away obstacles long confronted by IT generalists shortening their path to improving processes and practices, delivering IT service management, and pursuing innovation. The design principle of “Keep it Simple Stupid” (KISS) is harder to accomplish than it sounds. Well maybe for others anyway.

You can learn all about the simplicity of Unity in the full blog here.

Stepping Up to the Plate for Mid-Tier Storage

Joe Catalanotti

Product Marketing Manager, Dell EMC, Midrange Storage
Joe Catalanotti is a Product Marketing Manager with Dell EMC Midrange Storage focused on Unity all-flash storage products and solutions. Joe has over 25 years of product and channel marketing experience in storage hardware/software, asset management, and CAD/CAM technology. Joe has been instrumental in the development and execution of go-to-market plans, product launches, and other facets of product marketing. Joe holds a BS degree in Industrial Engineering and Management (Sigma Epsilon Rho) from Northeastern University as well as a degree in Architecture from Wentworth Institute of Technology.

It’s not uncommon to use baseball metaphors to describe business success and how they compete. And since it’s the start of the new baseball season – let’s do it.  Innovative ideas, talented people, courage to change, and lofty goals are a lot like what it takes to field a winning baseball team.  There’s a lot of similarity between a winning baseball team assembled for fans and building out innovative business solutions for customers. And as businesses swing for the “technology” fences, they also need to learn to handle the curveballs thrown at them like market shifts, technology changes, global economics, and customer trends.
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Even with the love of the game in mind, mid-tier companies struggle with having the same needs for business agility and efficiency to address a growing set of application and virtualization needs as larger enterprise organizations – but with IT budgets that are just a fraction of their enterprise peers.

There’s a growing need for mid-tier IT organizations to reduce risk, be agile, and simplify and automate operations – and all while keeping costs down. Up to now, no vendor has batted a thousand on delivering all of this in a single solution – especially with storage.

These IT departments struggle with storage from a number of standpoints, including management complexity, inflexible deployment options, data growth, and a lack of affordable flash storage options. As resources become even more constrained, and IT budgets generally remaining flat, IT has had to handle servers, storage, networking, data protection, virtualization and more.  Gone are the days of having a dedicated admin focused only on storage. Let’s face it, in mid-tier businesses; IT personnel are being transformed into generalists forced into ‘playing’ many technology positions to stay competitively viable.

When IT decides to make a storage purchase, they need that storage to last.  The tools must be modern, easy to understand, easy to use, and leverage the latest technology that helps simplify and automate tasks.  At the same time, the systems they purchase must be affordable, deliver the best TCO throughout the life of the array and be flexible enough to be repurposed for a variety of different workloads. This is a lot to ask from a single mid-tier storage array, tasked with running important business applications. And the competitors have either struck out or taken a rain check on much of this. (more…)

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