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Data Protection Everywhere: Leading Protection Storage with Data Domain

John Dentinger

Product Marketing Manager, Dell EMC Data Protection Division
John’s passion for creating compelling content and communicating the benefits of great products have aligned as he explores the world of protection storage. Interning in Product Marketing with EMC while pursuing his MBA exposed John to the world of technology and the astounding power of Dell EMC’s data protection offerings. Outside of work, John likes to ski, enjoys gaming & media, and collects vinyl records. John is a graduate of the MBA program at the Boston College Carroll School of Management, where he specialized in Product & Brand Management and Marketing Analytics.

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As the introductory Data Protection Everywhere blog post made clear, Dell EMC’s data protection portfolio is equipped to deliver complete protection for enterprises of all sizes. No matter where data lives or what happens in the data center, Dell EMC offers the leading solution to keep your data protected. At the core of this Data Protection Everywhere strategy is Dell EMC Data Domain. Only a month after the Dell EMC deal closed, four new Data Domain systems were introduced – which makes now the ideal time to trust a single data protection vendor with your needs. The advanced defense provided by DD OS-powered solutions are critical to Dell EMC’s strategy of ensuring that your data is protected everywhere.

data-domain-protection-storageWith the near-exponential pace of data growth in recent years, enterprises big and small are recognizing their need for more protection storage. 90% of the world’s data was made in the last two years, after all. As backup administrators find themselves neck deep in backup data, they are demanding a solution that reduces protection storage needs by eliminating redundant data. This is what Data Domain has been known for — deduplication technology that will identify unique data in an incoming stream and store only what is unique. The new systems couple Data Domain’s variable-length deduplication with increased scalability to bring storage efficiency to data protection. The new high-end Data Domain DD9800 is 7 times more scalable than the closest competitor.

In 2016, Data Domain doubled down on Dell EMC’s commitment to protecting data everywhere with the launch of Data Domain Cloud Tier to help customers simplify and automate their path to the cloud. DD Cloud Tier sets Data Domain apart as the only protection storage to natively-tier deduplicated data to the public, private or hybrid cloud for long-term retention. Whether it’s Virtustream, Dell EMC ECS or a 3rd party cloud, DD Cloud Tier helps enterprises ensure that long-term retention data is protected no matter what.

DD Cloud Tier can store up to 2 times the capacity of the active tier on the Data Domain system. The new Data Domain DD9800, DD9300 & DD6800 all support this add-on for long-term retention in the cloud. These systems also support high availability configurations, enabling midmarket and large enterprise customers to achieve business continuity with a second Data Domain controller on standby. (more…)

Feeling Thankful for that Backup

John Dentinger

Product Marketing Manager, Dell EMC Data Protection Division
John’s passion for creating compelling content and communicating the benefits of great products have aligned as he explores the world of protection storage. Interning in Product Marketing with EMC while pursuing his MBA exposed John to the world of technology and the astounding power of Dell EMC’s data protection offerings. Outside of work, John likes to ski, enjoys gaming & media, and collects vinyl records. John is a graduate of the MBA program at the Boston College Carroll School of Management, where he specialized in Product & Brand Management and Marketing Analytics.

Every year on the fourth Thursday of November, American businesses close down for the day as families gather around warm food on a big table. That means that many data centers were short-staffed over this past week, as IT employees around the country took part in our annual tradition of coming together to give thanks. But business in the data center must go on despite holidays, and those who work in IT know that any day off can be ruined when failures occur or disaster strikes.

When most go around the Thanksgiving dinner table and share what they are thankful for, stable health, friends, family and recent good fortunes are generally what comes to mind. But for those concerned about the loss of their organization’s mission critical data, this might have been the year that you declared to your family that you were “feeling thankful for that backup that saved me!”

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That is right – intermixed with the stories that focused on golf scores that were lowered or new friendships that were made, there are definitely families out there who had members share tales about how having a trustworthy and complete data protection solution saved them this year.

Let me give you three scenarios where one would be thankful this time of year for backup. Take, for starters, a small business owner who deployed software-defined protection storage across multiple branch locations over this past year as their business grew. When an environmental catastrophe caused the destruction of one of these off-site locations, this individual was thankful that the location’s critical backup had been replicated to his central data center. This business owner was relieved that he had sought out a full protection strategy, of which disaster recovery is a vital component. (more…)

Smart Buyers are After Integrated Products

John Dentinger

Product Marketing Manager, Dell EMC Data Protection Division
John’s passion for creating compelling content and communicating the benefits of great products have aligned as he explores the world of protection storage. Interning in Product Marketing with EMC while pursuing his MBA exposed John to the world of technology and the astounding power of Dell EMC’s data protection offerings. Outside of work, John likes to ski, enjoys gaming & media, and collects vinyl records. John is a graduate of the MBA program at the Boston College Carroll School of Management, where he specialized in Product & Brand Management and Marketing Analytics.

For a lot of people, there is nothing more valuable than the convenience of a combined solution. In today’s demanding business world, professionals place a lot of emphasis on expediency and strive for optimal processes. But even outside of work, we all love it when a purchase is simple and when everything you need can be obtained with ease. That is why integrated products are so popular.
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Parents with little ones certainly understand this perspective. A mom or dad’s day can quickly fill with tedious tasks, which makes products that cut out preparation very appealing. This is why pre-made peanut butter and jelly sandwiches are a hit—having that preparation completed ahead of time allows parents to focus on what is important instead of assembling sandwiches.

Products across all categories have adopted this better together sentiment. Billiards manufacturers release tables that feature ping pong and pool; skiers and snowboarders look for coats or helmets that have headphones built-in; wide-eyed party goers ogle at the pulsating light of a bulb that doubles as a speaker. And of course, the school cafeteria is home to more examples than just those converged sandwiches – the Spork may be the most well-known integrated product out there. The cafeteria staff knows they can simplify their purchasing if kids can use one utensil to eat either their soup or chicken nuggets.

As Guy Churchward has highlighted on this blog, the iPhone is hyper-converged. Smartphones are all-in-one digital products, combining a cell phone with media player, a GPS unit, a digital camera, etc. Smartphone accessory makers have carried this thought process into the physical world, producing many popular smartphone cases that double as wallets. Those who use these cases are integration super fans, opting to carry all of their most important physical and digital assets in one simple package. (more…)

Be Protected when Data Loss Strikes

John Dentinger

Product Marketing Manager, Dell EMC Data Protection Division
John’s passion for creating compelling content and communicating the benefits of great products have aligned as he explores the world of protection storage. Interning in Product Marketing with EMC while pursuing his MBA exposed John to the world of technology and the astounding power of Dell EMC’s data protection offerings. Outside of work, John likes to ski, enjoys gaming & media, and collects vinyl records. John is a graduate of the MBA program at the Boston College Carroll School of Management, where he specialized in Product & Brand Management and Marketing Analytics.

Across all industries, firms around the globe fear one common enemy: data loss. This super villain attacks organizations without warning through unexpected failures and outages, causing IT professionals to live in constant fear of the loss of their firm’s data.

datalossThe scourge of data loss can attack from many angles, with the only guarantee being the element of surprise. This dread keeps IT professionals up at night, causing nightmares of administration errors or environmental catastrophes leading to the loss of data and potentially the loss of their job. Taking a quick look back at the some of the major natural disasters of 2015 reminds us that these nightmares do sometimes become reality.  Last year devastating earthquakes and typhoons plagued Asia, while the US faced major wildfires and flooding. No matter where your data center is located, the threat of data loss is always looming from a natural disaster. And now with headlines building up our anxieties over malicious acts, it makes sense that business leaders feel an immense desire to ensure that their firm’s mission critical data is well protected.

Data loss is a villain that might not have an evil lair or a maniacal laugh, but instead is a very serious and real threat. In a recent global survey, 32% of organizations reported having suffered data loss and lose an average of 2.3 TB of data per year. Perhaps even more terrifying, 71% of organizations reported not being very confident that they could fully recover if something unexpected disrupted operations in their data center. Consider the total value of all of this data that is at risk due to the lack of a solid recovery strategy. These organizations may be out of luck when data loss comes to threaten their mission critical data.

So what can you do to build confidence in your ability to defeat data loss in the face of unexpected disaster? Here are a few tips:

  • Deploy a complete data protection solution that does not leave any gaps. Data Protection is not one size fits all. By implementing a solution that spans the continuum of data protection from continuous availability to archiving depending on your business needs, your valuable data can be maintained and downtime can be minimized even during the worst disaster.
  • Develop a succinct disaster communication plan in advance to ensure that all key players will be notified and can respond immediately, as the hours just after a disaster hits the data center can be the most essential. This plan must include the data center staff and also the key-decision makers outside of the IT department that you will need buy-in from.
  • Make sure that you have a strong alliance behind you. When firms do not partner with a trusted data protection vendor, they may find themselves on their own when disaster strikes. And according to the latest global survey, only 24% of organizations that leveraged a single vendor for their end-to-end data protection solution experienced data loss, as opposed to 38% of organizations that used multiple vendors. The right vendor will have an expert professional team to help you through the worst disasters in addition to the industry’s leading technologies guarding your data.

Thankfully, there is an all-star team of heroes who are trusted around the globe to protect firms from the evils of data loss that you can ally with. This now classic lineup often faces impossible odds when challenging the threat of lost data, but together these heroes provide enterprises with the best protection across backup, recovery, archiving and availability. I am of course describing the EMC Data Protection lineup, which stands up to the threat of data loss and protects data wherever it lives, whatever happens.

The EMC Data Protection lineup are the heroes that IT professionals deserve and need right now—do not delay in preparing your firm from data loss’s next attack. Be on the look out for the continuing adventures of the EMC Data Protection heroes on the Data Domain EMC Community Network over 2016. There we will cover new tales of EMC’s data protection lineup and expert professionals saving the day when disasters strike. To get started, here is a recent story of Data Domain saving the day when a data center suffered a major fire.

Learn how to Adopt a More Efficient Backup Strategy with Deduplication

John Dentinger

Product Marketing Manager, Dell EMC Data Protection Division
John’s passion for creating compelling content and communicating the benefits of great products have aligned as he explores the world of protection storage. Interning in Product Marketing with EMC while pursuing his MBA exposed John to the world of technology and the astounding power of Dell EMC’s data protection offerings. Outside of work, John likes to ski, enjoys gaming & media, and collects vinyl records. John is a graduate of the MBA program at the Boston College Carroll School of Management, where he specialized in Product & Brand Management and Marketing Analytics.

Imagine that you are a venture capitalist hearing a pitch for a new online retail company. You have been captivated by the founders’ enthusiasm and are ready to make an offer, until you hear the proposed shipping strategy. The plan is to ship the entire store’s inventory to customers every time they want to make a purchase, so that they can identify what they would like to purchase in their homes. Would you fund that company?
deduplication-house

You don’t have to be seasoned investor to recognize that this strategy would be unprofitable. It is obvious that sending every item in an online store’s catalogue to each customer instead of just the specific items that they desire would be horribly inefficient. The costs would be exorbitant and the employees involved would be driven mad.

But in the world of data protection, it is common to see backup administrators relying on a strategy not too different from this scenario when backing up their data. You see, while standard post-process deduplication revolutionized data protection by only storing unique data to disk, there are still even greater efficiencies that can be achieved.  With traditional deduplication technology, all of the data on the server still needs to be sent over the network every time a backup is run so that unique data can be identified. Similar to the flawed online retail model, this inefficient process results in excruciatingly lengthy procedures that will bog down your network.  (more…)

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