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Going the Distance for Data Protection

Leslie Chunta

Boston Marathon Team EMC and Guest Blogger
After discovering that being a t-shirt cannon operator wasn't a sustainable occupation, Leslie Chunta is proud to have found her "professional forever home" in tech marketing. Previously working at T3, Kolar Advertising and SailPoint, Leslie brings a ninja-like focus to event marketing execution and customer marketing programs. She holds a Bachelors of Advertising from Texas Tech University in Lubbock, Texas. Connect with Leslie on LinkedIn here: https://www.linkedin.com/in/lesliebrockman

Latest posts by Leslie Chunta (see all)

Today marks an important day in Boston, MA; the 120th anniversary of the historic Boston Marathon. 20 EMCers from across the globe, including myself, represent Team EMC and will be taking our place among over 30,000 runners covering the 26.2 miles between Hopkinton and the final stretch down iconic Boylston Street.

Photo Credit: http://www.wbur.org/2011/04/18/and-theyre-off

Photo Credit: http://www.wbur.org/2011/04/18/and-theyre-off

If you’re like me, I used to believe that running long distances should be reserved for escaping danger (like bears) and gaining access to delicious treats (like brownies). However, over the past few months of training for this prestigious marathon, I’ve come to find that running can be quite parallel to this data security universe that we live in. Allow me to explain.

Like long distance running, you may see others practicing data security in their organizations, such as backup and recovery or end-to-end data protection, and think “well, that’s nice, but I don’t really need that in my day-to-day routine.”. But then there may be benefits that you see from afar that make you start second guessing yourself. Perhaps you’ve had an admin accidentally delete thousands of Salesforce records that contained critical customer information. Do you have a backup and recovery system to help get your organization running as usual as quickly as possible? If you can’t answer yes, or the question has you wondering what your strategy would be, then you might be ready to do some technical fitness training in your IT organization. Let’s get you started training on your IT organization to get its data security fitness in marathon shape.

Training is the most important work your team can do to be prepared for the “big day.”. For runners, it’s the race day. For IT pros like yourself, it’s the dreaded day when data is hacked, corrupted or deleted in error and goes missing. You must take on the role of hero and recover it confidently. But, putting in the work beforehand and making sure that you’ve followed through on your training plan is critical. (more…)

Three Ways to Always Show Your Customers The Love

Leslie Chunta

Boston Marathon Team EMC and Guest Blogger
After discovering that being a t-shirt cannon operator wasn't a sustainable occupation, Leslie Chunta is proud to have found her "professional forever home" in tech marketing. Previously working at T3, Kolar Advertising and SailPoint, Leslie brings a ninja-like focus to event marketing execution and customer marketing programs. She holds a Bachelors of Advertising from Texas Tech University in Lubbock, Texas. Connect with Leslie on LinkedIn here: https://www.linkedin.com/in/lesliebrockman

Latest posts by Leslie Chunta (see all)

It’s that time of year. Love is in the air. We may eat one too many of those sugary candy hearts with silly messages like “Call Me” or “Love U”. But sometimes all of this Valentine’s spirit makes us realize we may be channeling too much “Pepe Le Pew” chasing our one true love: customers.

I-love-cusotmers-blog

It’s a beautiful thing to have a deep and loving bond with your customer base. But it’s not just enough to love them. We have to work hard to use that affinity to help them be successful in keeping their data safe and secure in the cloud. Working together with your customers, here’s 3 great ways to create a relationship worth chasing after. .

Be a partner.
When a company purchases a product like Spanning, they’re doing so because they’re trying to solve a need they can’t within their own organization. With that comes the opportunity for you to be an extension of their team, providing insight to how they can further use your product to solve the problem at hand and make their organization even better. Remember that you’re the product expert. You can offer guidance and wisdom to your customers on how to utilize your product and how it can benefit them in ways they may not have initially thought.

Actively listen to what your customers’ need from you.
Hearing what your customer has to say is one of the easiest ways throughout all parts of the buying cycle to show the love, even before they become your customer. It’s your opportunity to show them that you fully understand their problem at hand. Take notes. Share those notes with your product management and development team to contribute to making better product features in the future. Vendors fall down the slippery slope of wanting to talk all about themselves and their product offerings, but alas, don’t take the bait. The best connections between customer and vendor teams happen when a genuine and active listening process takes place. Your first grade teacher will be proud of you when you turn your listening ears on.

Highlight your customers’ successes.
This is the fun part. You’ve been a partner and developed a relationship. You’ve listened to what your customers’ have to say about how your product works in their environment and how it could work even better. Now, the customer is using your product in ways you never imagined. They’re protecting their data and meeting compliance standards they never could meet before. It’s time to celebrate by letting the world know how they’ve achieved greatness, and of course with their permission first!

One example of how we have highlighted a great customer success is with Millar Inc. They are a pharmaceutical company headquartered in Texas that recently improved its ability to meet stringent FDA and compliance requirements by implementing a SaaS data protection solution for Microsoft Office 365 from Spanning by EMC. This short video below.

Customer love is a difficult thing to measure, but you’ll know it when you have it and you’ll know it when you don’t. But one thing is for sure, just like Pepe Le Pew, you should never stop chasing it.

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