Archive for the ‘FLASH Storage’ Category

Cars, Trucks, and VMAX All Flash

Chad Desilets

Product Marketing Manager, Dell EMC
Chad is a recent graduate of Framingham State University where he studied Corporate and Organizational Communication. Starting as an intern in Global Services while completing his degree, he is now part of the VMAX product marketing team. Having a passion for effectively communicating impactful messaging has allowed Chad to find a home in marketing. Being a fan of all things high performance, especially cars, it’s only natural that Chad’s focus is on VMAX. Outside of the office, Chad enjoys time with friends and family, working on automobiles, and spending his summers on the water in coastal Rhode Island.

Latest posts by Chad Desilets (see all)

Buying a new car can be incredibly stressful, yet almost everyone goes through it at some point. How do you choose which car to get? What kind of vehicle do you need? How do you configure it? What manufacturer do you buy from? The list of questions goes on and on.

VMAX All Flash

Consumers have endless choices of vehicles, so where do they start? Many people turn to the numbers, assessing which vehicle got the best ratings. The same can be said about businesses upgrading their data center. They want to buy storage they know is going to be reliable and meet their demands.

Purchasing a new primary storage array for your modern data center in many ways is similar to purchasing a new car. CIO’s and businesses ask themselves the same questions, and also want to make sure they are spending their budget on the right product. They try to check all the right boxes: amazing performance, efficiency, features, safety, and reliability.

Vehicles that offer incredible handling and huge amounts of horsepower may be exactly what a customer wants. For others, a truck that has the performance to tow your boat to the lake in the summer is desired. No matter what the exact need is, customers require their purchase to meet their expectations every day. CIO’s require high performance and incredible speed from their storage arrays. They need storage that is going to get the job done and keep up with demanding workloads.

A vehicle can be economical in many ways. It can have great fuel-efficiency, take up less space and/or have very low cost of ownership. Space in the data center is extremely valuable and it can fill up quickly. This of course generates a lot of heat and raises operating costs. Businesses need arrays that are efficient both in space and operating costs. The more storage you can fit on one floor tile the better.

When it comes to new vehicles, configuration options such as navigation and leather seats are endless and can easily drive the price tag up! CIOs want features that make their job and their employees’ jobs easier for the least amount of additional cost.  These features should allow users to get the most out of the array and its capabilities.

Everybody likes the idea of knowing all the passengers in their car are safe. For this reason we like the idea of more safety features because we simply never know when an accident could occur. In this data driven world, customers want the same safety for their data because their companies depend on it. When it comes to mission-critical storage, safety is a top priority.

Everyday reliability is a major factor for consumers; they depend on their vehicles every day and they want the most out of their purchase. The same could be said about storage arrays. Businesses wouldn’t be able to function if they had long lengths of downtime. They need their primary storage arrays to be up and running all the time, no matter what.

VMAX All Flash
Purchasing a primary storage array is a big investment and CIO’s and business need to ensure they’re getting the right product to fit all their wants and needs. Dell EMC understands this as the market share leader in all-flash storage. Our mission-critical VMAX All Flash checks all the boxes that CIOs and businesses are looking for.

  • Performance- Dell EMC customers demand extreme performance from their VMAX All Flash and it always delivers. VMAX All Flash is blazing fast, delivering up to 4 million IOPS and 150GB per second, and thanks to cache memory, application response times are achieving 200 microseconds.
  • Efficiency- The VMAX All Flash family is extremely efficient. With inline compression, 2:1 reduction can be seen, and when combined with high efficiency snaps and zero space reclaim 4:1 storage efficiency is achieved. VMAX All Flash also has the capability to consolidate up to 4 PBe of block, file, open systems, and IBM i! This lowers total cost of ownership by reducing operating expenses and physical footprint in your data center.
  • Features- We made configuring VMAX All Flash as easy as possible, with two software packages: the F and FX packages. Every VMAX All Flash array ships with the F software package and for only 15% more you get the entire FX software package, which includes everything in the F suite plus data services such as SRDF and Unisphere, our management software! Of course, VMAX data services are available a la carte, so you can buy only what you need! Imagine if configuring a new vehicle was this simple…
  • Safety- VMAX All Flash offers rich data services such as D@RE (data at rest encryption) and SRDF active-active replication. This allows for your data to be protected and your business ready for any outage. Dell EMC ProtectPoint allows VMAX All Flash to seamlessly backup to Data Domain. This eliminates the need for traditional backup applications all while operating non-intrusively and 20 times faster. With VMAX All Flash, your data is always protected.
  • Reliability- VMAX All Flash offers just that. Mission-critical availability, active-active data center replication, non-disruptive hardware and software upgrades, and no-single point-of-failure architecture all working together to deliver over 6 nines of availability. VMAX All Flash runs at peak performance day after day, year after year. That makes VMAX a solid investment for your modern data center.

Purchasing a new car or an all-flash array is a big investment. These purchases sit in your data center, or driveway, for years to come, so you want to know that what you chose is going to last and that you will be satisfied every day. Automobile companies offer warranty with their vehicles, so buyers know that they are protected should anything come up down the road. Well, when it comes to primary storage how about this for peace of mind: all of our all-flash arrays come backed by the Xpect More Program, protecting you with a 3-year money back warranty, lifetime flash endurance protection, and lifetime maintenance price protection. Combine this with Dell EMC’s award winning global service and support and you have a real winner. VMAX All Flash is an amazing offering that checks all the boxes CIOs and businesses are looking for.

The Right Infrastructure Under a Virtualized Microsoft SQL Server™ Application Makes All the Difference!

Steve Spataro

Product Marketing Manager, Dell EMC
In his role as Worldwide Technical Marketing Manager, Steve is a subject matter expert on Dell EMC’s Midrange Storage Solutions and his focus is the Dell EMC and Partner System Engineering (SE) community. Steve develops much of the technical content used by the field SEs (Specification Sheets, Frequently Asked Questions, Technical Presentations, etc.) He presents the technical aspects of EMC’s offerings to Dell EMC clients and Partners in the Executive Briefing Centers and at Industry & Partner events. Steve has been with Dell EMC for 16 years, with previous positions include EMC Product Management and Senior Manager of EMC Product Marketing. Steve is based at Dell EMC’s Hopkinton, Massachusetts headquarters.

Doing research before you implement is great, but in the end it comes down to the final decisions you make.

With many organizations already exceeding 75% server virtualization (source: Gartner), and much attention focused on the IT infrastructure underneath virtualized Microsoft SQL Server environments, there is a wealth of good guidance out there to help you steer the right course.

If you haven’t started down the path to a virtualized SQL environment or haven’t refreshed technology lately, let me synthesize what I’ve read and learned from talking to hundreds of companies. I’ll also direct you to at least one thing that will definitely provide you with a significant ROI.

As the proliferation of database instances occur, many midsize organizations galvanized around a core set of needs: reducing costs, improving ease of use, and improving performance. These organizations often picked Microsoft SQL Server because the license costs are low, SQL Server is integrated nicely with other Microsoft products they use, and there is a big pool of SQL administrator talent that is reasonably priced. However, they consistently mentioned that the desired outcome was only met if their IT infrastructure improved performance and utilization with each software license they deployed. They also mentioned, that results were only achieved if their infrastructure did not increase storage capacity linear to the number of database copies kept and if the infrastructure was exceptionally flexible to accommodate changes as they arose.

A virtualized SQL Server environment that uses Dell EMC Unity storage systems delivers these results. Unity is a highly intelligent, multicore & port optimized, All-Flash designed storage system. It provides high levels of performance for low-latency transactional I/O and high-throughput analytic workloads. It allows organizations to do more work with their existing SQL Server licenses or any new licenses bought. Unity also provides the ability for each application developer to have their own database instances without the organization experiencing a matching increase in storage costs and capacity. Regarding simplicity, with over 90+ integration points with VMware and Microsoft Hyper-V, Unity’s UI is exceptionally easy to use. For example, a DBA can choose to manage Unity through Microsoft System Center or VMware vCenter, never touching the Unity UI at all.

spataro-blog (more…)

The Unity Crossword Blog – Test Your Unity Knowledge and Have Fun

Joe Catalanotti

Product Marketing Manager, Dell EMC, Midrange Storage
Joe Catalanotti is a Product Marketing Manager with Dell EMC Midrange Storage focused on Unity all-flash storage products and solutions. Joe has over 25 years of product and channel marketing experience in storage hardware/software, asset management, and CAD/CAM technology. Joe has been instrumental in the development and execution of go-to-market plans, product launches, and other facets of product marketing. Joe holds a BS degree in Industrial Engineering and Management (Sigma Epsilon Rho) from Northeastern University as well as a degree in Architecture from Wentworth Institute of Technology.

Since being announced in May of 2016, the Dell EMC Unity™ family of midrange storage has been adopted by over 1,800 customers across the globe. More and more, businesses of all sizes are rapidly adopting Dell EMC Unity storage to run their virtualized applications with power amid IT struggles to do more with reduced budgets and constrained resources. Unity was designed address these concerns – especially in the midrange storage market with its unparalleled simplicity across the entire storage lifecycle. You can read more about Unity by clicking on the link above. In the meantime, here’s a different kind of blog post to take you away – albeit briefly – from those IT struggles. Here’s a crossword that tests your Unity knowledge while having a little fun. Simply print it out and go for it. And after you’re done, join the many IT generalists who have come to recognize that Unity all-flash storage is the ideal choice to address the SMB struggles of budgets, resources, and complexity.



Rain or Shine… Show Must Go On

Aaron Bairos

Product Marketing Manager, Dell EMC, Data Protection
Aaron is currently pursuing a master’s degree at Brandeis University and a Product Marketing Manager at Dell EMC. He’s been with Dell EMC/RSA for over 5 years now across multiple roles in security and data protection. When not working he enjoys being a tourist in new cities and spending time with family and friends. Follow him on Twitter: @AaronBairos

Latest posts by Aaron Bairos (see all)

Affordable Unified Array-Based Protection and Recovery Solution for the Midrange

Since being announced in May of 2016, the Dell EMC Unity™ family of midrange has been globally adopted by over 1,800 customers across varying markets. More and more, small-to-medium-size businesses (SMBs) are rapidly adopting Unity storage to run their businesses and virtualized workloads. Unity’s main design principles — Simple, Modern, Flexible and Affordable – have strongly resonated with SMBs struggling with reduced budgets and constrained resources that has since given rise to the ‘IT generalist’ – those being called upon inside these organizations to handle a wide array of IT technologies and products without intrinsic specialty skills.

But not to worry – that’s exactly the business profile Unity was designed to address with its unparalleled simplicity across the entire storage lifecycle – acquisition to set-up and install to configuration and management to service and support. And it’s why SMBs – and IT generalists – are energetically jumping on board with Dell EMC Unity.

Let’s spotlight one area where Unity’s simplicity and all-inclusive software model can streamline a relatively complex IT process or specialty – data replication for virtualizedapplications in VMware environments.  First, the new HTML5 management interface gets Unity configured for VMware environments in just a few minutes. And secondly, Unity includes the Dell EMC RecoverPoint for Virtual Machines™ (RP4VMs) software along with 15 free licenses with every Unity system.  RP4VMs running on Unity storage enables IT generalists to simply and efficiently create a disaster recovery solution for VMware virtualized environments. SMBs can affordably establish local and remote protection (and migration) plans for their businesses with this robust hypervisor-based replication solution with continuous data protection for per-VM recovery to any point in time, and built-in automated disaster recovery orchestration.


Let’s look at a couple of scenarios where Unity and RP4VMs can make a significant difference for SMBs and IT generalists trying to provide a full complement of data protection, recovery, and migration services – affordably, efficiently, and easily.

Use Cases
Hypothetically, ABC Capital, Inc. is a major financial institution that accepts deposits, offers checking account services, makes business, personal and mortgage loans. They needed a disaster recovery solution for their large scale VMware environment that they could depend on to hold all of this important information. Their mission critical data base can’t afford to lose a days’ worth of work and they were looking to further invest in protecting their data. Fortunately, with RecoverPoint for Virtual Machines, if there were something to occur at one site, they still have another site to pick up the slack.  RecoverPoint for Virtual Machines reduces WAN bandwidth consumption by up to 90%.  It also ensures replication robustness, sustaining poor WAN conditions with up to 300 milliseconds of latency and up to a 5% packet loss. With the replication capabilities of RP4VMs, ABC Capital, Inc. can ensure that their business is sustained in the event of disaster. RecoverPoint for Virtual Machines running on their Unity all-flash array allows ABC Capital to have a Unity at their primary site and a re-purposed VNX2 on their secondary site. This gives them a replication tool that supports all Dell EMC storage platforms. RecoverPoint for Virtual Machines is the replication tool of choice for Dell EMC across the board and we’re the only vendor that offers remote protection over synchronous distances. (more…)

Performance Testing Made Simpler with iCDM

Bala Chandrasekaran

Principal Product Marketing Manager, Dell EMC
Bala Chandrasekaran is a Principal Product Marketing Manager at Dell EMC and delivers marketing efforts for All Flash primary storage. He brings to Dell EMC his 12 years of IT industry experience across various customer facing roles including pre-sales, consulting and technical services. He is a certified professional in IBM DB2 and Oracle Databases. He has an undergraduate engineering degree from Anna University, India and MBA from Foster School of Business of University of Washington.

Latest posts by Bala Chandrasekaran (see all)

At the recently concluded Oracle Open World show in San Francisco, many mutual customers of Oracle and Dell EMC shared how their organizations benefited from the consistent low IO response time from Dell EMC All Flash storage.

In one of the conversations, a DBA mentioned that having production databases on all flash storage while the test databases are on a slower disk-based storage system posed interesting challenges in database performance tuning and diagnosis. He went on to share how ‘Top Wait events’ on the Oracle AWR reports and the access paths suggested by the SQL Explain reports were different across production and test databases. Since the test databases were hosted on a slower disk-based storage system, he said, the application wait events observed in production were hidden behind the “User IO” class wait events in the test.

Traditionally, IT teams’ approach for performance testing has been to manage a production-like infrastructure with complete production data. When time is of the essence, database specialists would migrate the schema statistics from production and use optimizer hints on SQLs to influence database optimizer in order to pick a particular access path.

Although the proactive performance testing ahead of going live helps to reduce risk, these approaches have been complex, time consuming, and cost prohibitive. While the benefits of all flash storage are obvious for production environments, justifying flash-based media for test databases has been difficult.

I’m happy to share that, now, database and application teams can unlock Rapid Tuning with integrated Copy Data Management (iCDM) available on Dell EMC All Flash Storage. Be it for either diagnosing a performance problem in production or evaluating the performance in the application development lifecycle, it is very easy to make a high-performance application-consistent copy of a database on Dell EMC All Flash Storage in a space-efficient way.


Consolidation of performance-sensitive non-production databases as virtual copies on Dell EMC all flash arrays automatically simplifies database operational activities such as upgrade and patching required ahead of testing. Since the test database copies also inherit the enterprise-class data services such as encryption and compression, the I/O performance would be completely comparable to that in production. (more…)




Connect with us on Twitter

Click here for the Cloud Chats blog