Archive for the ‘High-end Storage’ Category

The Powers of SDS and Replication Collide

Jason Brown

Consultant Product Marketing Manager, Dell EMC
Jason Brown is a Consultant Product Marketing Manager for Dell EMC ScaleIO. A 15-year industry veteran, Jason enjoys sharing his passion for technology with customers and helping them shape the future of their data center. When off the clock, Jason enjoys spending time with his family, sports, fitness, travel, and reading.

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Here at Dell EMC, we’re always trying to utilize the breadth of our product portfolio to maximize the synergies between products and deliver the best solutions for our customers. With market-leading storage and data protection options, ensuring that customers can use them together is critical to transforming the data center and getting the most out of their investment. One such product is Dell EMC ScaleIO, our software-defined block storage offering.

When we talk to customers, protection of ScaleIO data is always a hot topic. With six 9’s availability, ScaleIO provides excellent peace of mind for customers storing their most critical production data on the platform. However, there are some customers who want to go above and beyond and use data protection tools, such as replication, to provide multi-site business continuity in case of a disaster. Recently, there has been some great collaboration between our ScaleIO and RecoverPoint teams which we’re excited to share with you today.

On February 22, 2017 Dell EMC announced RecoverPoint 5.0.1 general availability. This announcement includes the release of a new RecoverPoint service pack which provides physical RecoverPoint appliance (RPA) support for ScaleIO 2.0.1. There are a ton of features in this release for ScaleIO which we are excited to share with you!

First, with this new integration we can not only provide ScaleIO / ScaleIO replication support, but also ScaleIO / VNX replication support. This is a game changer! It enables customers to use ScaleIO as a source and target cluster for ScaleIO AND VNX workloads, providing yet another way for customers to take advantage of the simplified storage lifecycle management and business value benefits of ScaleIO. It gets even more exciting as there are plans to incorporate other Dell EMC platforms into the mix!



What’s Old is New Again

Howard Rubin

Consultant Product Marketing Manager, Dell EMC Storage Division
My name is Howard and I’m a marketing guy. There I said it! Admitting to it is the first step right? Truth be known, I started “life” as a phone support guy then got promoted to Sales Engineer due to my good looks. That role dragged on far too long. Hanging out in data centers at 3am installing and troubleshooting ATM and Frame Relay gear got old; just like that technology. When I’m not marketing tech stuff, I’m either playing with my own tech gear at home or travelling to some exotic destination with my incredible wife, Mary. Fifty/Fifty chance it’s a shopping or exotic beach destination next time you get my out-of-office message.

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At our office, we give our mainframe product managers and engineers a hard time.  When mainframe customers come in for meetings, we joke about ensuring that the customer briefing rooms have analog dial-up ports so our guests can check their AOL email during breaks. The reality is quite different. Yes, there are many grey-bearded experts who grew up with the mainframe and really understand the workings of the overall system. However, working right alongside these experts is a new generation of mainframe and application specialists – the Millennials (often called “Generation Y”). And, the exact reason why they’ve joined these companies is to work on leading edge cloud and mobile apps for the mainframe. Say what?

Photo courtesy of Wikipedia

Photo courtesy of Wikipedia

Since IBM’s introduction of the first mainframe in 1952, businesses have relied on them to run their mission-critical applications.  Over the last 60 years, mainframe hardware has gotten smaller while workloads have grown significantly larger, requiring these systems to perform even faster. This rat race is to keep up with the increasing amount of data and transaction throughput, while satisfying the decreasing tolerance for transaction latency.  So what does this all have to do with mobile apps and the cloud? The answer is EVERYTHING!

Mobile apps connected to mainframe computers bring the conveniences of just a decade ago to your mobile phone, tablet or wrist. Flash back a decade plus; were you verifying your savings account balances by driving to the local bank ATM or teller window? Were you waiting weeks for mailed or faxed paperwork on your fender bender car accident processed by your insurance agency? Or, maybe you thought nothing about waiting in line for the person ahead of you buying a gallon of milk who was filling out a check by hand (and usually extremely slowly)? Without mainframes and the Gen Y’ers developing innovative mobile applications, we might just be stuck doing these activities the same way. The good news is that mainframes enable every one of us to do away with all this waiting nonsense. (more…)

Storage Networking Performance Matters For Mainframe FICON Environments

Deirdre Wassell

Director, Dell EMC Connectrix Product Marketing
From mainframe operations, to systems programming, to storage product management, to technical product marketing, Deirdre Wassell’s career reflects her prodigious interest in technology.

A flashback to working in a house of cards…

My first role in IT was working in a data center of a reinsurance company as a Computer Operator.  I was responsible for running the company’s reporting programs on the UNIVersal Automatic Computer or “UNIVAC” mainframe.   To run a program on the UNIVAC mainframe, I’d go to the “Program Closet” and grab the pertinent program, which was a stack of punched cards, and then I’d feed the cards through the UNIVAC card reader and the report would be created.  Fun!

punchcards stacked
Not fun…sometimes a card, which represents a line of code or an instruction, would get damaged and I’d have to recreate it using a keypunch machine.  If the card were severely damaged, I’d have to go to the “Source Code Closet”.  The Source Code Closet contained the Master Program Decks.  Using the card from the Master Program Deck, I’d carefully replicate the damaged card by typing the instruction using the keypunch machine and then I’d rerun the operating deck through the card reader to produce the report.    Memories…

 Flash-forward to 2016; the cards are gone and the mainframe game has changed
Mainframe customers are expanding the role of their highly secure environments to repositories of enterprise data for web servers and web-based application services.  Every day more and more transactions originate from mobile devices that end up at mainframes for retail purchase transactional recording.   The number of transactions occurring daily along with traditional online transactions is in the millions and growing with no end in sight.

Bottom line–the mainframe has evolved to be the platform of record for 3rd platform applications. (more…)

Three Ways to Always Show Your Customers The Love

Leslie Chunta

Boston Marathon Team EMC and Guest Blogger
After discovering that being a t-shirt cannon operator wasn't a sustainable occupation, Leslie Chunta is proud to have found her "professional forever home" in tech marketing. Previously working at T3, Kolar Advertising and SailPoint, Leslie brings a ninja-like focus to event marketing execution and customer marketing programs. She holds a Bachelors of Advertising from Texas Tech University in Lubbock, Texas. Connect with Leslie on LinkedIn here:

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It’s that time of year. Love is in the air. We may eat one too many of those sugary candy hearts with silly messages like “Call Me” or “Love U”. But sometimes all of this Valentine’s spirit makes us realize we may be channeling too much “Pepe Le Pew” chasing our one true love: customers.


It’s a beautiful thing to have a deep and loving bond with your customer base. But it’s not just enough to love them. We have to work hard to use that affinity to help them be successful in keeping their data safe and secure in the cloud. Working together with your customers, here’s 3 great ways to create a relationship worth chasing after. .

Be a partner.
When a company purchases a product like Spanning, they’re doing so because they’re trying to solve a need they can’t within their own organization. With that comes the opportunity for you to be an extension of their team, providing insight to how they can further use your product to solve the problem at hand and make their organization even better. Remember that you’re the product expert. You can offer guidance and wisdom to your customers on how to utilize your product and how it can benefit them in ways they may not have initially thought.

Actively listen to what your customers’ need from you.
Hearing what your customer has to say is one of the easiest ways throughout all parts of the buying cycle to show the love, even before they become your customer. It’s your opportunity to show them that you fully understand their problem at hand. Take notes. Share those notes with your product management and development team to contribute to making better product features in the future. Vendors fall down the slippery slope of wanting to talk all about themselves and their product offerings, but alas, don’t take the bait. The best connections between customer and vendor teams happen when a genuine and active listening process takes place. Your first grade teacher will be proud of you when you turn your listening ears on.

Highlight your customers’ successes.
This is the fun part. You’ve been a partner and developed a relationship. You’ve listened to what your customers’ have to say about how your product works in their environment and how it could work even better. Now, the customer is using your product in ways you never imagined. They’re protecting their data and meeting compliance standards they never could meet before. It’s time to celebrate by letting the world know how they’ve achieved greatness, and of course with their permission first!

One example of how we have highlighted a great customer success is with Millar Inc. They are a pharmaceutical company headquartered in Texas that recently improved its ability to meet stringent FDA and compliance requirements by implementing a SaaS data protection solution for Microsoft Office 365 from Spanning by EMC. This short video below.

Customer love is a difficult thing to measure, but you’ll know it when you have it and you’ll know it when you don’t. But one thing is for sure, just like Pepe Le Pew, you should never stop chasing it.

Should an Awards Shortlist Influence Your Vendor Shortlist?

Tony Patrick

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The trouble with flagship products is that, typically, you need a complete set of solutions – and there’s no point in having one element that’s awesome in an array of mediocre products.  Like the suit that has a beautifully tailored jacket but pants that have one leg longer than the other, the weaker parts devalue the stronger.

POY_2015_finalist_logo_siteThat’s why we’re so pleased to find out that SearchStorage has selected products from across the continuum of the EMC Core Technologies portfolio as finalists in this year’s Product of the Year Awards.  With shortlistings for XtremIO for flash, VMAX for enterprise storage and Data Domain for data protection, EMC customers can pick from industry-leading products across the spectrum of their storage needs.

All the details on the SearchStorage Product of the Year Awards can be found on the TechTarget website.  Along with the reasons why they chose to shortlist three products from EMC:

So, if you’re looking for a complete data storage solution, why choose point products that might not integrate simply, or portfolio solutions where a flagship product is dragged down by less-able elements, when you can find industry-leading products all from one vendor?




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