Archive for the ‘Mid-range Storage’ Category

Expanding the Horizon for Dell EMC Midrange Storage Customers

Guy Churchward

President, Core Technologies Division
Guy Churchward is President of Core Technologies at EMC Corporation. He is responsible for a division that is redefining storage, through a comprehensive portfolio of core storage solutions encompassing the award-winning VMAX, VNX, VNXe, XtremIO, VPLEX, and Data Domain technologies and a cutting-edge software portfolio that delivers simplified storage systems management, continuous availability, replication, backup, and archive solutions. Churchward has more than 27 years of experience in the IT industry, with broad international experience that spans executive management, engineering, sales, marketing and business development capacities. He joined EMC in May 2012, when he served as Senior Vice President of Engineering for the Backup & Recovery Systems Division, before becoming Division President in October 2012. He was appointed to lead the Core Technologies Division in October 2014. Prior to joining EMC, Churchward was President and CEO of LogLogic, an enterprise log and security intelligence platform company. He has also served as Vice President and General Manager of the Data Protection Group at NetApp, where he was responsible for product strategy and development of the company's portfolio of disk-to-disk and disaster recovery products, as well as Vice President and General Manager of BEA's WebLogic Products Group. In addition, he has held senior management positions at Sun Microsystems (formerly Tarantella Inc.), The Santa Cruz Operation (formerly IXI), Accenture (formerly Binder Hamlyn) and Olivetti. Churchward holds an Executive MBA from Stanford Business School and studied computer science at Cambridge Tutors College, England.

Here we are as Dell EMC, and we’re champing at the bit to show our customers, partners and the world what we’re made of as a combined business. We were already recognized as the leader in data storage pre-merger and together we’re going from strong to stronger, now number one across all combined mid-range markets in which we play. If you’re a customer or partner of either company this bodes well for you, as Dell EMC can now offer an even greater choice of world-class products from a single vendor, which has become the largest privately controlled IT company in the world.

Since we started this journey nearly a year ago, we’ve had a number of questions from customers about our plans to support the midrange storage portfolios that are coming together. Let me confirm that we are 100% committed to supporting both EMC Unity and the Dell SC Series (Compellent) going forward. Why? Let’s start with a look at what both product lines have brought to the combined business and then fast forward to see what the future holds.

The Dell EMC midrange businesses represent:

  • Market share of 29.4%, nearly double that of our nearest competitor.
  • Leadership across all price bands. [i]
  • $5 billion in combined revenues [ii] within a total addressable market of more than $17 billion.
  • More than 100,000 existing, passionate storage customers [iii], with the heritage of both EMC technologies well positioned in large enterprises and of Dell’s incredible strength in the entry-level and mid-markets.

entry and midrange

dell emc midrange 2

The Combined Dell EMC Midrange Portfolio – Go Forward from Today
Dell EMC’s midrange portfolio now has a scale and breadth that is without comparison in our industry. Our combined midrange offerings are the strongest they’ve ever been as, this year, we have launched new products such as Unity Flash storage systems and made powerful enhancements to the SC Series OS. This all adds up to a combined portfolio for our customers and partners that is unmatched elsewhere in the industry. (more…)

Show Me the Honey: Sweet VMware Integration with EMC Unity

Brian Henderson

Director, Unity Product Marketing

Catch The Buzz
Those aren’t bees flying around the office.  It’s the buzz created from EMC’s latest storage platform.  Our new entry/midrange all flash Unity system has received great marks in the industry and customers are voting with their wallets for this simple and affordable data storage and services platform.  VMware is even excited about it and we’ve done a blog and a podcast with them.


How Sweet Is Unity?

  • Customers love the simple HTML5 interface and how easy we’ve made it to manage one or multiple systems from an intuitive interface that requires no training.
  • Storage geeks love the modern all-flash architecture and how we added data services via Linux and Docker containers (yes, we were doing containers before containers were cool). We support the latest TLC flash drives, the latest Intel processors, and have committed to an aggressive roadmap
  • IT managers love the flexibility of Unity – they can deploy a SW-defined virtual storage appliance, an all flash array, or a converged server/network/storage Vblock 350 – all based on the same operating system. It’s fully unified with file, block, NAS or SAN that lets it professionals store just about anything on these systems. Go Anywhere with Unity!
  • Financial types love the affordability of this system – with a starting price of FREE for the UnityVSA and under $10,000 for a Unity system, it’s a no brainer to at least spin up a copy in your VMware lab and try it out.


Stepping Up to the Plate for Mid-Tier Storage

Joe Catalanotti

Product Marketing Manager, Dell EMC, Midrange Storage
Joe Catalanotti is a Product Marketing Manager with Dell EMC Midrange Storage focused on Unity all-flash storage products and solutions. Joe has over 25 years of product and channel marketing experience in storage hardware/software, asset management, and CAD/CAM technology. Joe has been instrumental in the development and execution of go-to-market plans, product launches, and other facets of product marketing. Joe holds a BS degree in Industrial Engineering and Management (Sigma Epsilon Rho) from Northeastern University as well as a degree in Architecture from Wentworth Institute of Technology.

It’s not uncommon to use baseball metaphors to describe business success and how they compete. And since it’s the start of the new baseball season – let’s do it.  Innovative ideas, talented people, courage to change, and lofty goals are a lot like what it takes to field a winning baseball team.  There’s a lot of similarity between a winning baseball team assembled for fans and building out innovative business solutions for customers. And as businesses swing for the “technology” fences, they also need to learn to handle the curveballs thrown at them like market shifts, technology changes, global economics, and customer trends.

Even with the love of the game in mind, mid-tier companies struggle with having the same needs for business agility and efficiency to address a growing set of application and virtualization needs as larger enterprise organizations – but with IT budgets that are just a fraction of their enterprise peers.

There’s a growing need for mid-tier IT organizations to reduce risk, be agile, and simplify and automate operations – and all while keeping costs down. Up to now, no vendor has batted a thousand on delivering all of this in a single solution – especially with storage.

These IT departments struggle with storage from a number of standpoints, including management complexity, inflexible deployment options, data growth, and a lack of affordable flash storage options. As resources become even more constrained, and IT budgets generally remaining flat, IT has had to handle servers, storage, networking, data protection, virtualization and more.  Gone are the days of having a dedicated admin focused only on storage. Let’s face it, in mid-tier businesses; IT personnel are being transformed into generalists forced into ‘playing’ many technology positions to stay competitively viable.

When IT decides to make a storage purchase, they need that storage to last.  The tools must be modern, easy to understand, easy to use, and leverage the latest technology that helps simplify and automate tasks.  At the same time, the systems they purchase must be affordable, deliver the best TCO throughout the life of the array and be flexible enough to be repurposed for a variety of different workloads. This is a lot to ask from a single mid-tier storage array, tasked with running important business applications. And the competitors have either struck out or taken a rain check on much of this. (more…)

Three Ways to Always Show Your Customers The Love

Leslie Chunta

Boston Marathon Team EMC and Guest Blogger
After discovering that being a t-shirt cannon operator wasn't a sustainable occupation, Leslie Chunta is proud to have found her "professional forever home" in tech marketing. Previously working at T3, Kolar Advertising and SailPoint, Leslie brings a ninja-like focus to event marketing execution and customer marketing programs. She holds a Bachelors of Advertising from Texas Tech University in Lubbock, Texas. Connect with Leslie on LinkedIn here:

Latest posts by Leslie Chunta (see all)

It’s that time of year. Love is in the air. We may eat one too many of those sugary candy hearts with silly messages like “Call Me” or “Love U”. But sometimes all of this Valentine’s spirit makes us realize we may be channeling too much “Pepe Le Pew” chasing our one true love: customers.


It’s a beautiful thing to have a deep and loving bond with your customer base. But it’s not just enough to love them. We have to work hard to use that affinity to help them be successful in keeping their data safe and secure in the cloud. Working together with your customers, here’s 3 great ways to create a relationship worth chasing after. .

Be a partner.
When a company purchases a product like Spanning, they’re doing so because they’re trying to solve a need they can’t within their own organization. With that comes the opportunity for you to be an extension of their team, providing insight to how they can further use your product to solve the problem at hand and make their organization even better. Remember that you’re the product expert. You can offer guidance and wisdom to your customers on how to utilize your product and how it can benefit them in ways they may not have initially thought.

Actively listen to what your customers’ need from you.
Hearing what your customer has to say is one of the easiest ways throughout all parts of the buying cycle to show the love, even before they become your customer. It’s your opportunity to show them that you fully understand their problem at hand. Take notes. Share those notes with your product management and development team to contribute to making better product features in the future. Vendors fall down the slippery slope of wanting to talk all about themselves and their product offerings, but alas, don’t take the bait. The best connections between customer and vendor teams happen when a genuine and active listening process takes place. Your first grade teacher will be proud of you when you turn your listening ears on.

Highlight your customers’ successes.
This is the fun part. You’ve been a partner and developed a relationship. You’ve listened to what your customers’ have to say about how your product works in their environment and how it could work even better. Now, the customer is using your product in ways you never imagined. They’re protecting their data and meeting compliance standards they never could meet before. It’s time to celebrate by letting the world know how they’ve achieved greatness, and of course with their permission first!

One example of how we have highlighted a great customer success is with Millar Inc. They are a pharmaceutical company headquartered in Texas that recently improved its ability to meet stringent FDA and compliance requirements by implementing a SaaS data protection solution for Microsoft Office 365 from Spanning by EMC. This short video below.

Customer love is a difficult thing to measure, but you’ll know it when you have it and you’ll know it when you don’t. But one thing is for sure, just like Pepe Le Pew, you should never stop chasing it.

Which Cloud is Right for Your Business?

Brian Heckert

Principal Content Editor, Dell EMC
My first long-term exposure to technology was the typewriter. I still love that invention, which really sparked my interest in writing. For the past 20 years, I have worked in high tech as a content development specialist, marketing writer, and documentation editor. Prior to working in the software industry, I was a journalist, photographer, photo editor, and military fire fighter. After hours, I enjoy spending time with family, reading, and hiking in the mountains.

A cloud is not just a cloud. Just look up into the sky on any given day and you’ll notice a wide variety of sizes and unique characteristics that define each type. For example, there is the stratus variety. These clouds are very horizontal and are usually seen at lower altitudes. They often mean rain or snow, depending on the temperature. Cirrus clouds, on the other hand, are high-altitude clouds. They are thin and wispy and conjure up images of castles in the sky. Cumulus clouds are those fluffy, puffy, clouds that look perfect in a deep blue sky. They pile up like giant cotton balls and are common in the early afternoon on warm days. Cumulus clouds complete the perfect sky for a western movie’s panoramic shot.

There are other types of clouds that have nothing to do with the weather but are nevertheless just as common. For example, there is the private cloud, the public cloud, and the hybrid cloud. If you’re thinking about modernizing your data protection infrastructure, it’s hard not to consider any of these clouds as being just as important as the ones overhead. Do you know the difference between the clouds that can protect your data?

Public clouds: One of the most common clouds. Public clouds are economical for large and small businesses looking for a third-party to manage applications, data, or both. Mozy by EMC is a good example of a public cloud service. With a public cloud, the servers, storage, network infrastructures, and applications are shared across a broad set of subscribers. Advantages of the public cloud include little to no capital expenditure and speed of deployment. (more…)




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