Archive for the ‘Storage Virtualization’ Category

Ease of Use for Everyone

Aaron Bairos

Product Marketing Manager, Dell EMC, Data Protection
Aaron is currently pursuing a master’s degree at Brandeis University and a Product Marketing Manager at Dell EMC. He’s been with Dell EMC/RSA for over 5 years now across multiple roles in security and data protection. When not working he enjoys being a tourist in new cities and spending time with family and friends. Follow him on Twitter: @AaronBairos

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Protecting Virtualized Environments
I remember being at Marist College a few years ago completing my last assignment as an undergrad student called “capping”. Capping was a required course that all students had to take in order to graduate. It’s designed to bring together everything you’ve learned throughout your time at Marist and bring them to life through real-life scenarios. Graduating with a Finance degree meant I had to come up with a financial business plan and then present to my panel of “sharks”. It consisted of sales forecasts, expense budgets and cash flow statements but before I bore you, I’ll stop there. It was a very tedious course and students all around campus cringe at the thought of having to take it.

As part of this course Adobe Acrobat and Photoshop were required and offered in our lab, however, PCs running the software were antiquated and slow. The university virtualized all essential applications, including Adobe Acrobat and Photoshop.  However, we had no guarantee that our projects were being backed up.  This meant that every student had to put their projects on thumb drives – and hope it was not left behind or in my case ….lost. After looking for days on end and realizing I’d never see that thumb drive again I wasn’t sure which direction to go in next. I had weeks of work I’d never be able to access again simply because of my data being unprotected. Using the thumb drive backup method to control the backup of any project was not ideal.  I’m sure you’ve run into similar constraints either at work or in your personal life.
Virtualization-aug 31

vAdmins and IT managers are struggling to meet their company’s requirements and traditional backup and recovery strategies just aren’t enough to deliver the recovery that businesses now need. In fact, 71% of those surveyed are not confident they could recover systems. (more…)

Why Superman Would Secure His Data in the EMC Data Protection Cloud

Brian Heckert

Principal Content Editor, Dell EMC
My first long-term exposure to technology was the typewriter. I still love that invention, which really sparked my interest in writing. For the past 20 years, I have worked in high tech as a content development specialist, marketing writer, and documentation editor. Prior to working in the software industry, I was a journalist, photographer, photo editor, and military fire fighter. After hours, I enjoy spending time with family, reading, and hiking in the mountains.

“Men weren’t meant to ride with clouds between their knees.” So sang Five for Fighting in the song “Superman (It’s Not Easy).” But Superman is no ordinary man. He does fly with clouds between his knees!


That got me thinking about what Superman would do if he had to protect his data. (And why wouldn’t he? Every business, organization, and person—including superheroes—should be backing up their data to protect it from the Lex Luthors of the world.) The EMC data protection cloud is the most logical place for the Man of Steel’s data. Anything less would be, well, weak. And it wouldn’t meet a superhero’s strict, superhuman standards. But the EMC data protection cloud does. A superhero is all about strength, confidence, being bulletproof, and always making the right choice to protect what’s important. Besides, after logging lots of airtime, Superman is familiar with the cloud. The cloud is logical; it makes good sense.

Let’s take a moment to consider what you need to look for in a protection cloud in order for it to be more powerful than a locomotive.

  • Does your cloud support long-term retention for your data? For superior strength, your protection cloud should enable seamless tiering across all aspects of your organization. And that demands simplified connectivity, integration, and management.
  • Can you send data directly to cloud? You need the option of backing up your primary or secondary data directly to the cloud. That means comprehensive backup for all consumption models, whether in physical or virtual environments. And data must always be securely encrypted during storage and while at rest.
  • What about your SaaS data? Even data from cloud-based workloads needs to be protected. Don’t forget the business-critical data being generated by your SaaS apps including Salesforce, Office 365 and Google Apps; if you’re not protecting it, no one else is.


Ready to Rock Your Role? Join the EMC Guru Band on Our Worldwide Tour!

Jay Livens

Director, Product Marketing
Jay’s passion is technology. It started when he was a child and used to take apart flashlights and could not remember how to put them back together. You can imagine how that turned out especially when power outages occurred. However, Jay persisted and charted a course through life that included a lengthy stop in the financial services industry. After receiving an MBA from MIT’s Sloan School of Management, his path turned towards storage and he had stints with a storage reseller, a storage startup and a couple of big storage companies. After serving in multiple roles, Jay settled on marketing as his future career-path; however, he is not your typical marketer. All things technology intrigue him and he likes to know how things work, not just the marketing stuff, but how stuff really works. At Dell EMC, Jay runs field and channel marketing for the Data Protection and Storage Divisions in the Americas and looks forward to sharing his perspectives on his division, products and life in general.

If there is one thing that I have learned working in IT, it’s that you can never be too well educated.  Our business is constantly changing with new technologies and use cases.  Where can an IT practitioner go to gain insights into the latest storage and data protection trends and technologies?  The answer is simple – the 2015 GURU U Tour.
In 2014, EMC launched our Data Protection User Group (DPUG) program, which incorporated 66 events across the globe.  The feedback was unanimously positive, and customers responded by asking for more sessions, more topics and more speakers.  We listened.

The 2015 GURU U tour covers a broader range of topics.  This year, customers are really rocking their role as we’ve extended the program to encompass both data protection and storage.  Attendees will emerge with a better understanding of both, current technologies, future offerings, and best of all, they will also network and share best practices with a broader set of peers.  Some of this year’s more heavily attended sessions include:

Flash Optimized Data Protection
The addition of SSD to the datacenter can dramatically enhance storage performance, which is particularly valuable for transactional workloads. What about data protection you ask?  Just as flash often requires you to rethink your storage strategies, it also requires you to rethink data protection.  In this session we talk about the challenges and opportunities associated with protecting data stored on flash.

Leveraging VNX for cloud environments
Cloud technologies are being considered for a range of new workloads, but you still need storage to power your cloud.  In this session, we will discuss how you can leverage VNX technology to deliver optimal performance in a private cloud environment. (more…)

VPLEX and vSphere 6, Can They Live Peacefully Together?

Cody Garvin

Product Manager
Cody came to EMC from the networking world, as part of a startup acquisition. He’s spent the last 4 years in VPLEX Product Management, connecting with customers and partners, and driving VPLEX based on their requirements. He currently leads VPLEX in all things hypervisor related. When he’s not at work, he’s typically researching emerging technologies, reading classic history, or working on his home in Atlanta, GA.

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I believe in stupid questions.  They are born from a lack of knowledge and can’t we all relate to that?  For instance, a coworker recently asked me: “With VMware’s vSphere 6 coming out, how does that change things for VPLEX?” To which I replied, “Not much.” Because when you ask a stupid question, the person who answers is allowed to be deliberately obtuse.  That’s a rule I just made up.unlikely friend

The real answer is that, really, not much changes.  There were three big items that launched with vSphere 6.  Here is a brief overview:

  • New Fault Tolerance – New changes include support for more CPUs and RAM, the move to two separate VMDKs vs a single shared VMDK, and lack of vMSC support
  • VVOL – A brand new approach to VM storage that allows storage arrays and data services to be managed from vSphere on a per VM basis
  • Long Distance vMotion – New vMotion modes and technologies now allow the movement of VMs over long distances between separate vSphere clusters


EMC Storage Analytics – a Check-Engine Light for Your VMware Environment

Roxane Mody

Sr. Manager, Product Marketing
Roxane Mody joined EMC in 2000. She has held various positions in Market Research, Product Management and Product Marketing. She now drives the go-to-market and management portfolio in the Core Technologies Product Marketing team. Roxane actively supports the Sales organization to develop marketing, sales and promotional collateral, and is responsible for launching products/solutions into the market. Her previous experiences have been in process and website development, database management, event planning, and marketing retail banking services. Her education includes an MBA in Marketing and Information Systems, and an undergraduate degree in Business Management. Roxane’s interests include working out, jewelry and chasing after her two boys.

The “Good” Ole Days

storage analytics 1In the old days, you could drive your car on the road without any knowledge if the car had any problems with the tires, the engine, the oil, or filters.  You were unaware to any of the potential problems that were lurking inside of the car’s mechanical systems.

I don’t think I’d call that “good”.

Today’s new cars have come a long way – loaded with intelligent systems and state-of-the-art technology.  You are alerted if the tire pressure is low, the engine is running at high temperatures, or if the oil needs to be changed.

This is better, and ultimately creates a safer and more responsive vehicle. (more…)




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