Archive for the ‘Voice of the Customer’ Category

EMC Helps the Swedish-speaking Population of Finland Preserve Its Cultural Heritage

Susan Stout

Customer References Manager, EMC, Core Technologies Division
Susan is a creative, enthusiastic, results-driven and detail oriented professional with many years of program/project management experience in the high tech industry. She leverages strong organization and communication skills to manage multiple on-going projects simultaneously and consistently meets commitments with integrity. Susan is currently a part of the customer reference team within EMC's Core Technologies Division. Outside of EMC Susan works as a personal trainer as well as enjoys spending time with her husband and twin boys.

people of finland 2In an increasingly globalized world, local traditions, dialects and literature can become lost in national and international culture. Like many similar organizations around the world, the Society of Swedish Literature in Finland (SLS), is working to curate a record of one sector of its country’s indigenous heritage.  And, with that task comes huge data storage and data protection challenges.

SLS digitizes and protects a wide range of materials related to the lives of Swedish-speaking Finns– everything from photos, to hand-written documents, to films, books, recordings, and more.  In many cases, the act of scanning old photographs or playing magnetic tapes destroys the original as the electronic copies are made so SLS’s digital archives contain cultural treasures that, often, exist today only in digital form.

“Photos continue to fade, and magnetic tapes wear out,” Karola Söderman, head of information management at SLS, explains. “In some cases, after we’ve played a tape to digitize it, it falls apart.”

SLS’s library of Swedish-speaking Finnish history is stored and managed in two phases.  Initially, data is digitized and catalogued on a system based on EMC VNX technology.  Once processed, the data is stored on one of two EMC Atmos arrays, one in its Helsinki main office and another, that mirrors it, in its Vaasa facility.  SLS’s 100TB of data is protected using EMC NetWorker and EMC Data Domain.

In addition to the storage of its library of preserved records, SLS also turns to EMC to support the administrative storage needs of the organization.  SLS’s active directories, email, intranet, file shares and SQL databases all rely on EMC.  Having initially built its storage network on the VNX platform, SLS is transitioning to EMC Unity to realize the benefits of EMC’s most modern midrange offering.

“Unity feels like a godsend to us,” says Mats (Madsen) Wikholm, IT manager at SLS. “With Unity, we get enhanced performance as well as a number of features that make life easier for me.  As an IT manager in a small organization I wear about ten hats and the modernity, simplicity, affordability and flexibility of Unity helps me to achieve more with limited resources.”

Here’s how:

  • The simple and intuitive HTML5 management interface (Unisphere):  This makes everyday actions less time consuming and means that operations that SLS undertakes less frequently can be completed easily without needing to source instructions or log into multiple management consoles.
  • Full unified support for multiple storage protocols, including block, file, and VMware Virtual Volumes (vVols):  This is critical for SLS, since they have a broad selection of workloads running on their network, with both operational applications and its digitized historical assets.
  • Built-in unified snapshots, which are especially helpful in dealing with ransomware

Since the SLS library is irreplaceable, the organization can’t afford to lose data.  Yet is receives submissions via FTP and is reliant on researchers being online, which makes it vulnerable to attack.  The Unity snapshots, in conjunction with EMC NetWorker and EMC Data Domain, leave SLS with a fallback instance of its data in the event that ransomware compromises the network.

To learn more about SLS and its use of EMC solutions, please go here.

Molina Healthcare: The Story of Rapid Scale and Growth

Chhandomay Mandal

Director of Solution Marketing, EMC All-Flash Storage
Chhandomay Mandal, a 20+ year storage industry veteran, is the Director of Solution Marketing for EMC All-Flash Storage. He is currently responsible for the integrated leadership of all EMC All-Flash End User Computing (EUC) solutions enablement, partnering, and business development. Prior to EMC, Chhandomay led Dell’s storage solutions marketing efforts for desktop virtualization, server virtualization and private cloud. He spent 11 years at Sun Microsystems holding different leadership positions across marketing and engineering organizations. Chhandomay has been awarded 13 patents by US Patent and Trademark Office. He has a PhD in Computer Science from University of Florida, MBA from Kelley Business School of Indiana University, and BTech from Indian Institute of Technology, Kharagpur.

Molina Healthcare’s mission is to provide quality health services to financially vulnerable families and individuals covered by government programs. The company has health plans, medical clinics and a health information management solution. No other organization of its kind does all three.


Over the past five years, Molina has experienced rapid growth, moving onto the Fortune 500 list to its current number 201 spot. The company has added over 2.3 million members during the past three years. Today, Molina arranges for the delivery of healthcare services and offers health information management solutions to nearly five million individuals and families who receive their care through Medicaid, Medicare and other government-funded programs in fifteen states.

Supporting this kind of growth demands a scalable, reliable and cost-effective infrastructure. Their IT organization carefully evaluated multiple solutions from different vendors, and decided that the VMAX All Flash with the VCE Vblock 740 is the best platform for their needs.

Through VCE converged infrastructure with all-flash technology, Molina is able to consolidate multiple mission-critical workloads with high performance and reliability needs onto a single platform resulting in significant CapEx and OpEx savings. (more…)

GoDaddy Cuts Storage Costs and Improves the Customer Experience with Data Domain

Caitlin Mahoney

Senior Marketing Program Manager, EMC, Core Technologies Division
Caitlin Mahoney is a senior marketing program manager focusing on customer references for EMC’s Core Technology Division. As a 2013 graduate of Saint Michael's College in Vermont, she majored in Business Administration with a focus in Management and minored in Religious Studies. Caitlin studied abroad in Georgetown, Guyana in the summer of 2012. She was also a four year NCAA Division 2 Athlete as a member of the Women's Varsity Lacrosse Team. This year Caitlin ran her first Boston Marathon.

We caught up with Thomas Costello, GoDaddy’s senior manager for Enterprise Storage, at EMC World in May and got to hear about his very successful first year at the company, which he attributes in part to EMC® Data Domain®.

When Costello arrived at GoDaddy, the domain name registrar and web hosting company, he was put in charge of all things storage-related and given two immediate tasks: 1) reduce storage costs, and 2) improve the customer experience by more quickly restoring data that users accidently delete. By bringing in a Data Domain protection storage system, he accomplished both before he’d been there a year!

But let’s back up. You’ve no doubt heard of GoDaddy, but did you know that the company has more than 62 million domain names under management and 14 million customers with web sites?

It was the cost of storing those 14 million customers’ web site data that Costello was asked to get under control. That was no mean feat, since there was both primary and protection data to manage. When Costello arrived, in addition to having tape backup systems in all of its data centers, GoDaddy had another 40,000 tapes stored off-site; amounting to some 38 PB of backup data in total.

Costello’s first step was to understand the Total Cost of Ownership (TCO) for the tape backup operations and he soon found that it was more than anyone had realized. He then contrasted this against the TCO of disk-based backup solutions from a shortlist of vendors. “By far the lowest cost, not just per gigabyte but total cost for the operations of those devices, was Data Domain,” he says. “It was significant, a clear winner on total cost of ownership.” (more…)

Modernizing the Data Center – What is Everyone Else Doing?

Stephen Manley

CTO, EMC Core Technologies Division
Over the past 15 years at both EMC and NetApp, I have traveled the world, helping solve backup and recovery challenges - one customer at a time (clearly, I need to optimize my travel arrangements!). My professional mission is to transform data protection so that it accelerates customers’ businesses. I have a passion for helping engineers pursue technical career path(without becoming managers), telling stories about life on the road and NDMP (yes, that’s NDMP).

“What is everybody else doing?” It’s the question that I’m asked most often. Sometimes, those asking are wondering how their peers are approaching things. Others want to know if different industries have alternate perspectives. Sometimes, they just want to understand what their boss is worried about. Regardless of the reason, it’s useful to understand what smart IT leaders are doing – not to blindly copy them, but to have all the information and options available to them.

At EMC World 2016, we brought together four IT leaders to talk about incorporating cloud, leveraging data analytics, and how to innovate using the talent they already have.

This year’s panelists:

  • Jason Kalich – VP, Cloud & Site Reliability Engineering, GoDaddy
  • Dietmar Reinelt – VP, Cloud Infrastructure Services, SAP
  • Eric Coss – Manager, Infrastructure and Operations, Nationwide
  • Amr Awadallah – CTO, Co-Founder, Cloudera

The panel can be viewed online or below, but if you like the previews as much as the movie, or if you prefer the CliffsNotes to the novel (by the way, why did they change their name from Cliff’s Notes to CliffsNotes?), read on.

Public Cloud – What to Do
Due to the varied industries and roles, each panelist had a different perspective on adopting public cloud. Unlike years past, however, each viewpoint was well-defined and not reactive.

cloud panelThe panel spanned the continuum of public cloud adoption. Jason Kalich, from GoDaddy, believes that everybody will live in a hybrid cloud; even acompany that doesn’t organically embrace the public cloud will acquire somebody who has. Conversely, Eric Coss, of Nationwide, who works in the risk-aware insurance industry, is concerned about security and data services in the public cloud. As a result, he’s focused on private cloud. Eric is not alone in his approach. Amr Awadallah pointed out that, even for a cutting-edge analytics company with “Cloud” in the name, only 15% of Cloudera’s customers run in the cloud. He supports Jason’s view on the market direction, however; he projects that by the end of 2016, 30% of Cloudera’s customers will run in the cloud. Finally, Dr. Reinelt shared that SAP is enabling their customers to make that transition when they’re comfortable. Some customers jump right into public cloud, but others want to take smaller steps. For private cloud, SAP is enabling customers to leverage commodity hardware. Everybody’s cloud journey will be different, and companies like Cloudera and SAP are tailoring their solutions to fit their customers’ path to the cloud.

The public cloud is a viable option for customers and vendors. There will be no “one-size-fits-all” answer to the cloud. There are good reasons to adopt and equally strong reasons to be cautious. Regardless of where you stand, it’s important to have a well-defined position that you are willing to review as the environment and business needs evolve. (more…)

Three Ways to Always Show Your Customers The Love

Leslie Chunta

Boston Marathon Team EMC and Guest Blogger
After discovering that being a t-shirt cannon operator wasn't a sustainable occupation, Leslie Chunta is proud to have found her "professional forever home" in tech marketing. Previously working at T3, Kolar Advertising and SailPoint, Leslie brings a ninja-like focus to event marketing execution and customer marketing programs. She holds a Bachelors of Advertising from Texas Tech University in Lubbock, Texas. Connect with Leslie on LinkedIn here:

Latest posts by Leslie Chunta (see all)

It’s that time of year. Love is in the air. We may eat one too many of those sugary candy hearts with silly messages like “Call Me” or “Love U”. But sometimes all of this Valentine’s spirit makes us realize we may be channeling too much “Pepe Le Pew” chasing our one true love: customers.


It’s a beautiful thing to have a deep and loving bond with your customer base. But it’s not just enough to love them. We have to work hard to use that affinity to help them be successful in keeping their data safe and secure in the cloud. Working together with your customers, here’s 3 great ways to create a relationship worth chasing after. .

Be a partner.
When a company purchases a product like Spanning, they’re doing so because they’re trying to solve a need they can’t within their own organization. With that comes the opportunity for you to be an extension of their team, providing insight to how they can further use your product to solve the problem at hand and make their organization even better. Remember that you’re the product expert. You can offer guidance and wisdom to your customers on how to utilize your product and how it can benefit them in ways they may not have initially thought.

Actively listen to what your customers’ need from you.
Hearing what your customer has to say is one of the easiest ways throughout all parts of the buying cycle to show the love, even before they become your customer. It’s your opportunity to show them that you fully understand their problem at hand. Take notes. Share those notes with your product management and development team to contribute to making better product features in the future. Vendors fall down the slippery slope of wanting to talk all about themselves and their product offerings, but alas, don’t take the bait. The best connections between customer and vendor teams happen when a genuine and active listening process takes place. Your first grade teacher will be proud of you when you turn your listening ears on.

Highlight your customers’ successes.
This is the fun part. You’ve been a partner and developed a relationship. You’ve listened to what your customers’ have to say about how your product works in their environment and how it could work even better. Now, the customer is using your product in ways you never imagined. They’re protecting their data and meeting compliance standards they never could meet before. It’s time to celebrate by letting the world know how they’ve achieved greatness, and of course with their permission first!

One example of how we have highlighted a great customer success is with Millar Inc. They are a pharmaceutical company headquartered in Texas that recently improved its ability to meet stringent FDA and compliance requirements by implementing a SaaS data protection solution for Microsoft Office 365 from Spanning by EMC. This short video below.

Customer love is a difficult thing to measure, but you’ll know it when you have it and you’ll know it when you don’t. But one thing is for sure, just like Pepe Le Pew, you should never stop chasing it.




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