The real point of my blog today, The Best Lens to Choose for Your Storage Environment, was to make sense of the many movements in the primary storage market.  Thinking about when and how I use my various cameras offered a way see how our customers think about choosing the right storage solution for their adventure.

 The Canon EOS is like EMC’s VMAX.  No compromises, with the lenses being the data services.  Interestingly, both EMC and Canon realize that the value of these products IS the lens and the camera back but each is valuable separately, not indelibly conjoined.  The new VMAX architecture separates the data services from the back-end storage with technologies such as Federated Tiered Storage (FTS) and ViPR, but you can take full advantage of these features with alternate storage.

 The mirrorless camera is beyond cool.  It’s not your Dad’s camera and it speaks volumes to edgy innovation… this is XtremIO.  It is lightning fast, super agile and does pretty much anything the Canon can.  The possibilities are limitless.

 And then there’s the iPhone camera.  This hyper-converged camera, while ubiquitous, is clearly not a replacement for the Canon EOS.  It’s not a ‘from the ground up’ camera, but its hyper-convergence is clearly an important feature.  The point is hyper-converged is a compute block with networking and storage in it for the ride just as the iPhone is a phone, PDA, media player and camera all in one form factor.

 We are in the middle of a whirlwind in innovation in the data center.  Storage is ever growing and so are the choices.  In my mind, there is no clear winner or loser.  What is clear is VMAX has redefined itself to be very relevant in an enterprise-grade distributed data service kind of way.  It’s XtremIO’s time with unprecedented growth and the emergence of the all-in-one converged infrastructure.  And hyper-converged infrastructure is coming of age with VCE.

 Go here to read this post in its entirety: The Best Lens to Choose for Your Storage Environment



Guy Churchward

President, Core Technologies Division
Guy Churchward is President of Core Technologies at EMC Corporation. He is responsible for a division that is redefining storage, through a comprehensive portfolio of core storage solutions encompassing the award-winning VMAX, VNX, VNXe, XtremIO, VPLEX, and Data Domain technologies and a cutting-edge software portfolio that delivers simplified storage systems management, continuous availability, replication, backup, and archive solutions. Churchward has more than 27 years of experience in the IT industry, with broad international experience that spans executive management, engineering, sales, marketing and business development capacities. He joined EMC in May 2012, when he served as Senior Vice President of Engineering for the Backup & Recovery Systems Division, before becoming Division President in October 2012. He was appointed to lead the Core Technologies Division in October 2014. Prior to joining EMC, Churchward was President and CEO of LogLogic, an enterprise log and security intelligence platform company. He has also served as Vice President and General Manager of the Data Protection Group at NetApp, where he was responsible for product strategy and development of the company's portfolio of disk-to-disk and disaster recovery products, as well as Vice President and General Manager of BEA's WebLogic Products Group. In addition, he has held senior management positions at Sun Microsystems (formerly Tarantella Inc.), The Santa Cruz Operation (formerly IXI), Accenture (formerly Binder Hamlyn) and Olivetti. Churchward holds an Executive MBA from Stanford Business School and studied computer science at Cambridge Tutors College, England.
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