If you’re not currently tapping into one of the most disruptive movements in the IT industry and, in fact, in the entire business services sector, then perhaps it’s time to take a closer look.

The one-time download or shipment of a static digital or physical product is beer_tapstransforming into a perpetual relationship with your provider. Just like your favorite craft brew, you can enjoy your services “on tap” via the cloud with continuous access and a flow of features and functionality that are adjustable to your taste or demand.

From its early origins of software-as-a-service (SaaS), the cloud-based on-demand services category has evolved into anything- and everything-as-a-service that isn’t nailed to the floor. XaaS is the essence of cloud computing – a smorgasbord of utility-based offerings that can be consumed on a per-seat, per-month model, depending on usage.

And what savvy cost-conscious and future-focused business owner wouldn’t want to invest in services that can:

  • Scale up or down according to your strategic or business needs
  • Be maintained and kept up to date by your service provider and not you
  • Free up your resources to allow you to focus on what you do best
  • Reduce capital expenditure on hardware & software
  • Enable the debut of new business services within weeks rather than months

everything as a serviceAnother string to the XaaS bow is its ability to enable the IT team as a whole to rebrand itself into an “as-a-service” offering. ITaaS is a next generation model for delivering services that are tightly coupled with the needs and timeframe of the target customer.

This model is not only limited to online services. Bricks-and-mortar businesses are also being transformed through digital connectivity. Transportation-as-a-service is being fulfilled by companies like Uber and Lyft; grocery-as-a-service is being offered by chains such as Safeway and Whole Foods; and accommodation-as-a-service is a lodging rental service provided by airbnb. This is just the tip of the iceberg with many more on their way.

As XaaS evolves, we have an opportunity to permanently redefine the computing industry and create an expanding universe of services that enrich our everyday lives and improve our business efficiency. Many EMC customers are already benefitting from their ITaaS journey and the levels of automation, flexible policy management, scalability and performance provided by EMC storage as a service (STaaS) and EMC data protection as a service (DPaas). Equipped with new levels of agility and flexibility, IT has an unprecedented opportunity to transform its role as a valued business partner and fulfill the full spectrum of storage and data protection SLAs.

Lesley MacDonald

Programs Manager, EMC Core Technologies
In between running a variety of Core Technologies global launches and marketing campaigns, my blogger persona is salivating at the prospect of the “next big thing” and the opportunity to watch things unfold through EMC’s market strategy and positioning. Prior to joining EMC and the Core Technologies marketing team, my focus was on elevating the voice of brands, ranging from Unix operating systems to bagged lettuce and a motley collection of cross-industry products and services.
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2 Comments

  1. Leslie, I agree when you say, “As XaaS evolves, we have an opportunity to permanently redefine the computing industry and create an expanding universe of services that enrich our everyday lives and improve our business efficiency.” But, I would like to add that it is also an opportunity for the storage admin and sysadmin to add new skills to their portfolio. I think it would be strategic if a vendor like EMC discusses not just businesses and but the people in these businesses as well. And how to leverage them. Just my opinion.

    http://bit.ly/1gf8eRG

    • Lesley MacDonald says:

      Jasdeep, thank you for making an excellent point! The effectiveness of the aaS model is going to rely on a broadening of the traditional IT skill set across the IT ecosystem to embrace not only the technology, but also the scope of the services and the breadth of relationships across multiple providers. The IT role is pivotal.

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