lightswitchChewing gum is simple. So is turning on a light. And it’s simple enough to forget where you parked. OK, maybe so, but when it comes to the sphere of technology “simple” and “simple to use” are frequently advertised terms but rarely live up to the claims. Trying to represent simplicity in technology is actually complex. There are no shortcuts to producing simplicity – especially when it comes to product design as it’s a difficult principle to do well. Edward Tufte said, “Clutter and confusion are failures of design, not attributes of information.” Many products probably start out with simplicity as a real objective but not everyone succeeds. Why? Because simplifying complexity is a commitment to avoid gimmicks, work-arounds, and confusion in the design. It’s about being able to build and express simplicity with substance. Simply put, simple is very hard to do.

There’s nothing easy about what midrange storage arrays do for small-to-medium enterprises and their applications.  There is, however, a solution with Dell EMC Unity Storage. The difference with Unity is that it seamlessly translates the complexities of storage setup, management, and support into an integrated, powerful, and balanced unified platform with superior simplicity and ease of use. Unity has introduced a new level of simplicity and affordability into a family of all-flash arrays targeted to the fastest growing segment of the storage market – small and mid-sized organizations. It was Leonardo da Vinci who said, “Simplicity is the ultimate sophistication.” The sophistication of Unity’s simplicity takes away obstacles long confronted by IT generalists shortening their path to improving processes and practices, delivering IT service management, and pursuing innovation. The design principle of “Keep it Simple Stupid” (KISS) is harder to accomplish than it sounds. Well maybe for others anyway.

You can learn all about the simplicity of Unity in the full blog here.

Joe Catalanotti

Product Marketing Manager, Dell EMC, Midrange Storage
Joe Catalanotti is a Product Marketing Manager with Dell EMC Midrange Storage focused on Unity all-flash storage products and solutions. Joe has over 25 years of product and channel marketing experience in storage hardware/software, asset management, and CAD/CAM technology. Joe has been instrumental in the development and execution of go-to-market plans, product launches, and other facets of product marketing. Joe holds a BS degree in Industrial Engineering and Management (Sigma Epsilon Rho) from Northeastern University as well as a degree in Architecture from Wentworth Institute of Technology.
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