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According to the EMC Global Data Protection Index, which surveyed 3,300 IT decision makers from mid-size to enterprise-class businesses across 24 countries, common data protection practices have left global businesses exposed to data loss and downtime to the tune of $1.7 trillion annually. For the sake of comparison, that’s about the same as the world’s total military spend in a single year. A startling statistic by any account! And this is only a glimpse of what’s to come if attitudes and practices toward data protection are left unchanged.

As the world marches to the cloud and business markets become increasingly connected, ensuring that data is protected, always on, and always available becomes absolutely critical.

In fact, I’d go so far as to say the business trends underpinning the 3rd Platform – specifically social media, big data, mobile and cloud – don’t just spell the end of business as usual, but also the end of data protection as we know it. Organizations that don’t look to new strategies to ensure availability across their environments – wherever their data resides, whatever the application that generates it – won’t just cut into profits; they’ll put their businesses at significant risk.

Continue reading the post on our sister site Reflections.

Guy Churchward

President, Core Technologies Division
Guy Churchward is President of Core Technologies at EMC Corporation. He is responsible for a division that is redefining storage, through a comprehensive portfolio of core storage solutions encompassing the award-winning VMAX, VNX, VNXe, XtremIO, VPLEX, and Data Domain technologies and a cutting-edge software portfolio that delivers simplified storage systems management, continuous availability, replication, backup, and archive solutions. Churchward has more than 27 years of experience in the IT industry, with broad international experience that spans executive management, engineering, sales, marketing and business development capacities. He joined EMC in May 2012, when he served as Senior Vice President of Engineering for the Backup & Recovery Systems Division, before becoming Division President in October 2012. He was appointed to lead the Core Technologies Division in October 2014. Prior to joining EMC, Churchward was President and CEO of LogLogic, an enterprise log and security intelligence platform company. He has also served as Vice President and General Manager of the Data Protection Group at NetApp, where he was responsible for product strategy and development of the company's portfolio of disk-to-disk and disaster recovery products, as well as Vice President and General Manager of BEA's WebLogic Products Group. In addition, he has held senior management positions at Sun Microsystems (formerly Tarantella Inc.), The Santa Cruz Operation (formerly IXI), Accenture (formerly Binder Hamlyn) and Olivetti. Churchward holds an Executive MBA from Stanford Business School and studied computer science at Cambridge Tutors College, England.

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