According to the EMC Global Data Protection Index, which surveyed 3,300 IT decision makers from mid-size to enterprise-class businesses across 24 countries, common data protection practices have left global businesses exposed to data loss and downtime to the tune of $1.7 trillion annually. For the sake of comparison, that’s about the same as the world’s total military spend in a single year. A startling statistic by any account! And this is only a glimpse of what’s to come if attitudes and practices toward data protection are left unchanged.
As the world marches to the cloud and business markets become increasingly connected, ensuring that data is protected, always on, and always available becomes absolutely critical.
In fact, I’d go so far as to say the business trends underpinning the 3rd Platform – specifically social media, big data, mobile and cloud – don’t just spell the end of business as usual, but also the end of data protection as we know it. Organizations that don’t look to new strategies to ensure availability across their environments – wherever their data resides, whatever the application that generates it – won’t just cut into profits; they’ll put their businesses at significant risk.
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