Principal Product Marketing Manager, Data Protection Management Software Solutions
For 17 years, Tom has brought storage, data protection, security and wireless products to market through roles in product marketing, product management and sales. He loves to speak with customers and prospects about their business goals and challenges, their experiences and their needs, and has had a lot of opportunity to do it. Backed with a master’s degree in Engineering and an MBA, Tom is equally comfortable digging into the details with technical personnel as well as translating and delivering the business value story. But honestly – TELLING STORIES is SO much more FUN for him! Tom's current role in product marketing focuses on data protection management solutions and management strategy. He gets to spend his days thinking about how to help you simplify and enhance your experience achieving your data protection objectives. When not driving go-to-market initiatives, identifying unique and creative methods to build product awareness or launching new and innovative offerings, you’ll likely find him cycling, skiing, boating or running. And, who knows, maybe you’ll hear some of more of his interesting experiences in a future post from time to time.
Drones. Quadcopters. Small remote-controlled flying vehicles. Whatever you want to call them, they were THE hot item this holiday season. I had two orders cancelled by Amazon once they determined they were accepting orders beyond inventory capacity. It was a miracle I was finally able to find one for my son at a local store.
As an 11 year old, my son was initially challenged with the vehicle controls. The controller had 2 joysticks, 2 elevation buttons, a start button, a “trick” button, trim/elevation/turning fine-tuning buttons, takeoff and landing buttons and a LCD display. And learning how to manage the vehicle occurred only after he had manually built much of the tiny aircraft. That’s a lot for anyone to accomplish in short time before they can get value (fun!) out of it. And even then, I still needed to be in the flight area to protect pictures, lamps and the cats from being hit.
Parasar Kodati has more than ten years of experience in product management and marketing spanning scientific computing, embedded software development, and data acquisition technologies. When not working he may be found plotting with his mischievous daughter, cooking Indian street food or reading eastern philosophy.
Everyone needs some summer downtime. If you have not taken your summer downtime yet I hope you have plans to do it soon. However when it comes to business, the last thing we need on a vacation is a frantic phone call that your business has taken some downtime. While downtime in IT systems is unavoidable the question is about how much resilience is built into the system architecture. In fact availability is one of the hallmarks of a modern data center and should be considered in any data center modernization effort. Continuous Availability, unlike other loosely used definitions of high availability, is about delivering a zero RTO service level to ensure business critical applications are never down. A continuous availability technology is able to do this by making sure every IO is captured for instant replication across distance thereby creating active-active data centers that offer highest disaster resilience and also eliminate planned downtime. Let us look at some of the considerations for choosing the right continuous availability technology for the most demanding all-flash workloads.
Performance that Maximizes All-Flash Storage Availability
IT organizations around the world are rapidly adopting all-flash arrays to consolidate their business critical applications with uncompromising performance and data services with significantly better total economic value. A zero RTO availability technology needs to be the most efficient data mover to replicate at a speed that matches flash performance. Needless to say, a technology that uses array cycles for replication is eating into the flash performance. This is the reason why a dedicated availability solution like VPLEX has become an obvious choice for more than half of Global Fortune 500. At the same time you don’t need the availability technology to be duplicating the functionality that the all-flash array already has. Instead the replication technology should maximize the availability of the flash storage that is running more and more business critical workloads.
Future Ready Scale
As famous ice hockey player Wayne Gretzky once said “skate to where the puck is going to be, not where it has been”. Availability technology that is in the data path has to be ready to handle at least twice the IOPS and workloads that it is being purchased for. Clearly the hardware platform needs to have enough room to grow both in terms of scale out architecture as well as enough compute power that future software releases can take advantage of using increasingly parallel computing algorithms.
While linear scaling in performance is appreciated; the licensing costs for a growing environment quickly becomes unattractive. This is where customers should look for licensing models that are more favorable for growing environments. (more…)
Director of Engineering, EMC Core Technologies Division
Ramesh has 22 years of IT experience with extensive focus on Systems, Storage virtualization and mission critical systems. Ramesh joined EMC in 1999 and has led teams for the past 12 years in PowerPath and VPLEX Engineering. He currently runs Enterprise Engineering in DPAS, which includes the Mission Critical Center and Asynchronous/Ecosystem Qualification teams. In this role he is responsible for expanding internal and external ecosystem for customer’s complex datacentres.
In this new world of the Internet of Things (IoT) where social media and mobile is king, data is expected to be always-available and data centers always-on. It is an arduous task for IT departments to procure the right products. It is even harder to create the right infrastructure and offer highest availability while adapting to constant change. When we in Engineering meet customers and talk about customer use cases, we respond to two key questions frequently:
How do we stress and validate the vast portfolio of EMC products as a single system before it reaches customer’s hands?
Do we understand the customers’ use-cases and challenges?
Relative to the first question, we anticipated these challenges a few years back and invested in the Mission Critical Center or MCC.
A truly unique initiative, MCC is a fully operational customer-like environment within the Engineering walls, running real enterprise applications across three data centers and subject to highly accelerated stress and fault injection.
This EMC competency center works just like any other customer datacenter, following accepted IT business practices for capacity planning, change control and maintenance windows. It has round the clock monitoring, is globally managed, and is escalated through EMC’s Customer Support. The datacenters currently host four enterprise applications with 1.5PB of data serving more than 1000 simulated users. The environment is never stagnant and changes continuously, growing through incremental hardware and software addition, updated through tech refreshes and NDUs, and replicated through migrations and restores. You can listen to more details on the infrastructure and configuration in this video:
Now on to the second question: Customer use cases
We meet with customers regularly to understand their business and IT challenges. We also work closely with EMC’s Global Services and Support teams to understand new changes and requirements in the field. Our own IT is also a great learning source. These real life customer scenarios are adopted into the MCC Lab and accelerated to simulate decades of customer-like operations. We shake them out using home-grown and industry-standard off the shelf tools, orchestrate degraded operations, and inject hardware and environmental faults. In short, MCC is where EMC best practices get the worst-case treatment. (more…)
Prior to the acquisition of Spanning by EMC, Jeff was the CEO and president of the company. He leads the Spanning team by enabling great people to do their best work. Before joining Spanning, Jeff was the president of Manticore Technology, which he led through three successive years of revenue growth in the highly competitive marketing automation market. He was the founding CEO of Deepfile Corporation (became StoredIQ and sold to IBM in 2012), was VP of Market Development at Digby, and served as Vignette Corporation’s first VP of Marketing. He started his career with NCR Corporation and also held senior management positions at Compaq Computer Corporation. Away from work, he is a connoisseur of New Orleans jazz and loves cooking with his wife - it’s the perfect blend of planning, creativity, and gadgetry for a technology entrepreneur and CEO.
Jeff holds a BA in management science from the University of California at San Diego. He has also served as an adjunct professor of entrepreneurship in the Graduate School of Business at the University of Texas.
Lots of people talk about transparency, your boss, your spouse, your congressman, but how many truly live it? It’s easy to find examples of people calling for transparency or claiming to be transparent only to be proven insincere or dishonest. My favorite example may be the time the US government held a meeting on transparency behind closed doors. The point is that, sadly, transparency seems to be in real danger of becoming just a buzzword.
From where I stand that’s unacceptable.
As the general manager of a company that people trust to protect their data I’m acutely aware of the relationship between transparency and trust. As more organizations move their data to the cloud, they have to trust service providers and technology vendors, like Spanning, to do what they say they’re going to do. And the only way they can be sure their trust is well placed is if we’re completely transparent about what’s happening with that data because in the SaaS world transparency is everything. But at a time when so many talk about transparency, but often don’t mean it, how do you know whom to trust? I think the answer lies in the old Russian proverb that U.S. President Reagan made famous: Trust, but verify. (more…)
Marketing lifer who has proven an old dog can learn new tricks. After 30+ years of tech product marketing (excluding a short stint in the beer industry… why did I ever leave that?) I have been focusing on the new world of digital marketing and content. Bringing a song writers mentality to connecting the dots above the products into compelling story telling. The future is not the exclusive domain of the Millennials so it’s never too late. When I’m not doing this, I’m playing my guitar, trying to stay in shape, hanging out in the mountains and loving my amazing family.
EMC has announced that it is delivering an Enterprise Hybrid Cloud solution which finally produces the outcome that customers want; a fully operational hybrid cloud, fast. And by fast I mean in as few as 28 days. That’s infrastructure-as-a-service, fully automated and self-service to enable app developers and sys admins to consume IT services. So why is that news? Well frankly, despite the promise of hybrid clouds, building one has not been that easy for many customers. So by taking the guesswork out of integration, testing, establishing infrastructure services and automation workflows, you can save a lot of time and money. And the faster you get to the outcome of an operational hybrid cloud, the faster you start accelerating the business. (more…)
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