Posts Tagged ‘converged infrastructure’

Data Protection Everywhere: Droning on about Converged Infrastructure Data Protection

Tom Giuliano

Principal Product Marketing Manager, Data Protection Management Software Solutions
For 17 years, Tom has brought storage, data protection, security and wireless products to market through roles in product marketing, product management and sales. He loves to speak with customers and prospects about their business goals and challenges, their experiences and their needs, and has had a lot of opportunity to do it. Backed with a master’s degree in Engineering and an MBA, Tom is equally comfortable digging into the details with technical personnel as well as translating and delivering the business value story. But honestly – TELLING STORIES is SO much more FUN for him! Tom's current role in product marketing focuses on data protection management solutions and management strategy. He gets to spend his days thinking about how to help you simplify and enhance your experience achieving your data protection objectives. When not driving go-to-market initiatives, identifying unique and creative methods to build product awareness or launching new and innovative offerings, you’ll likely find him cycling, skiing, boating or running. And, who knows, maybe you’ll hear some of more of his interesting experiences in a future post from time to time.

Drones.  Quadcopters.  Small remote-controlled flying vehicles.  Whatever you want to call them, they were THE hot item this holiday season.  I had two orders cancelled by Amazon once they determined they were accepting orders beyond inventory capacity.  It was a miracle I was finally able to find one for my son at a local store.

converged infrastructure drone 1

As an 11 year old, my son was initially challenged with the vehicle controls.  The controller had 2 joysticks, 2 elevation buttons, a start button, a “trick” button, trim/elevation/turning fine-tuning buttons, takeoff and landing buttons and a LCD display.  And learning how to manage the vehicle occurred only after he had manually built much of the tiny aircraft.  That’s a lot for anyone to accomplish in short time before they can get value (fun!) out of it.  And even then, I still needed to be in the flight area to protect pictures, lamps and the cats from being hit.

converged infrastructure drone 2 (more…)

Optimizing Data Protection for VCE VxRail Appliance – Making the Best Better

Tom Giuliano

Principal Product Marketing Manager, Data Protection Management Software Solutions
For 17 years, Tom has brought storage, data protection, security and wireless products to market through roles in product marketing, product management and sales. He loves to speak with customers and prospects about their business goals and challenges, their experiences and their needs, and has had a lot of opportunity to do it. Backed with a master’s degree in Engineering and an MBA, Tom is equally comfortable digging into the details with technical personnel as well as translating and delivering the business value story. But honestly – TELLING STORIES is SO much more FUN for him! Tom's current role in product marketing focuses on data protection management solutions and management strategy. He gets to spend his days thinking about how to help you simplify and enhance your experience achieving your data protection objectives. When not driving go-to-market initiatives, identifying unique and creative methods to build product awareness or launching new and innovative offerings, you’ll likely find him cycling, skiing, boating or running. And, who knows, maybe you’ll hear some of more of his interesting experiences in a future post from time to time.

In February 2016, I posted a blog titled “Blocks and Racks and Rails, OH MY!” in which I discussed converged infrastructure offerings and how these solutions are transforming business.  Ultimately that post discussed the VCE VxRail Appliance, which, at the time, was a recently announced offering from VCE, as the only fully-integrated, preconfigured, and pre-tested VMware hyper-converged infrastructure appliance (HCIA).  I even touched upon the value of including data protection as part of a HCIA solution.

It appears I’m not the only one who feels this way.

In June 2016, EMC released the 2nd Global Data Protection Index, which surveyed over 2200 IT decision makers across 18 countries regarding their protection readiness in an increasingly challenging world and their confidence moving forward.  The results revealed that 83% of survey respondents said data protection is a mandatory or very important criterion when selecting a converged infrastructure solution.

EMC and VCE totally get it, which is why data protection is included in EVERY VxRail appliance.

The data protection capabilities built into VxRail Appliances includes backup and recovery, and continuous data protection.  It’s a lot of functionality, which addresses data protection requirements for most VxRail customers.

But what about for the user who needs (or wants) more data protection?  By “more” I mean additional capabilities, such as provisioning a larger number of Virtual Machines (VMs), or comprehensive monitoring, analysis, reporting and backup file search capabilities, or the addition of industry-leading protection storage.  I’m talking about an “over and above” level of protection.

sb10063680d-001

Let me share a recent personal example.  Every few years my family is fortunate enough to take a Caribbean vacation.  The last two vacations have been cruises.  However, this year we decided to go with another family to an all-inclusive resort in the Dominican Republic.  Our friends had been there before and are now owners of one of the villas at the resort.  When we first started talking about this vacation over a year ago our thoughts focused on endless beaches, sun, watersports, exotic food and fun.

But there was one topic that increasingly entered the conversations as we approached our departure date.

Zika. (more…)

Smart Buyers are After Integrated Products

John Dentinger

Product Marketing Manager, Dell EMC Data Protection Division
John’s passion for creating compelling content and communicating the benefits of great products have aligned as he explores the world of protection storage. Interning in Product Marketing with EMC while pursuing his MBA exposed John to the world of technology and the astounding power of Dell EMC’s data protection offerings. Outside of work, John likes to ski, enjoys gaming & media, and collects vinyl records. John is a graduate of the MBA program at the Boston College Carroll School of Management, where he specialized in Product & Brand Management and Marketing Analytics.

For a lot of people, there is nothing more valuable than the convenience of a combined solution. In today’s demanding business world, professionals place a lot of emphasis on expediency and strive for optimal processes. But even outside of work, we all love it when a purchase is simple and when everything you need can be obtained with ease. That is why integrated products are so popular.
smart buyers 1

Parents with little ones certainly understand this perspective. A mom or dad’s day can quickly fill with tedious tasks, which makes products that cut out preparation very appealing. This is why pre-made peanut butter and jelly sandwiches are a hit—having that preparation completed ahead of time allows parents to focus on what is important instead of assembling sandwiches.

Products across all categories have adopted this better together sentiment. Billiards manufacturers release tables that feature ping pong and pool; skiers and snowboarders look for coats or helmets that have headphones built-in; wide-eyed party goers ogle at the pulsating light of a bulb that doubles as a speaker. And of course, the school cafeteria is home to more examples than just those converged sandwiches – the Spork may be the most well-known integrated product out there. The cafeteria staff knows they can simplify their purchasing if kids can use one utensil to eat either their soup or chicken nuggets.

As Guy Churchward has highlighted on this blog, the iPhone is hyper-converged. Smartphones are all-in-one digital products, combining a cell phone with media player, a GPS unit, a digital camera, etc. Smartphone accessory makers have carried this thought process into the physical world, producing many popular smartphone cases that double as wallets. Those who use these cases are integration super fans, opting to carry all of their most important physical and digital assets in one simple package. (more…)

Blocks and Racks and Rails, OH MY!

Tom Giuliano

Principal Product Marketing Manager, Data Protection Management Software Solutions
For 17 years, Tom has brought storage, data protection, security and wireless products to market through roles in product marketing, product management and sales. He loves to speak with customers and prospects about their business goals and challenges, their experiences and their needs, and has had a lot of opportunity to do it. Backed with a master’s degree in Engineering and an MBA, Tom is equally comfortable digging into the details with technical personnel as well as translating and delivering the business value story. But honestly – TELLING STORIES is SO much more FUN for him! Tom's current role in product marketing focuses on data protection management solutions and management strategy. He gets to spend his days thinking about how to help you simplify and enhance your experience achieving your data protection objectives. When not driving go-to-market initiatives, identifying unique and creative methods to build product awareness or launching new and innovative offerings, you’ll likely find him cycling, skiing, boating or running. And, who knows, maybe you’ll hear some of more of his interesting experiences in a future post from time to time.

Lions and tigers and bears, oh my!  Lions and tigers and bears, OH MY!

In that quote from the movie “The Wizard of Oz” Dorothy, her dog Toto and her friends, the Scarecrow and Tin Woodsman are travelling along the Yellow Brick Road when they come to a forest. She asks them if there are animals in the forest and the reply is “Probably a lot of lions and tigers and bears” they start repeating that over and over and suddenly out of the forest comes a fierce lion!
wizard of oz - oh my

I’ll stop the story there. I don’t offer spoilers just in case you haven’t seen the movie.  But why the reference to a 77 year old movie in a technology blog?  It’s because a similar tornado of change is ripping through IT environments today and IT professionals find themselves entering a dark forest with an abundance of danger.  Don’t even get me started on the flying monkeys!

You know as well as anyone in the industry – IT infrastructure is no longer just supporting the business.  It is the business enabler. Infrastructure must support constant business demands for new applications and services with limited budgets and resources (and they aren’t increasing). Administrators don’t have time to constantly evaluate and integrate hardware, software, and networking solutions to meet continuously evolving requirements. What we need is an automated, dynamic infrastructure that adapts to your business demands.

Maybe I should change the opening chant to “Blocks and Racks and Rails, OH MY”!

Of course, I’m referring to VCE’s converged infrastructure Vblocks, VxRacks and the new VxRail.  But these aren’t dangerous wild animals, but rather the solution to the dangerously overgrown IT forests we’ve built.

Converged infrastructure (CI) is touted as having the ability to transform businesses, and rightfully so.  No more IT sprawl and siloed architectures to contend with.  Converged systems integrate compute, network and storage technologies.  They should also include data protection solutions to ensure business applications and data are safe and recoverable.  Why shop multiple vendors when you can get the best of best all in one box from one vendor?

But, a primary challenge for midsized organizations or those with many remote locations is identifying the most appropriate CI solution for their business requirements.  Sure, they can opt to leverage a Managed Service Provider, but even they need a right-sized, efficient and flexible IT solution for their customers.  Some available CI solutions may be too large, complicated or expensive for a particular business, or not flexible enough for their unique requirements, or require additional software components.  That equates to more cost and more management.

But, of course, there’s a solution.  Just click the heels of your ruby red slippers.

ruby slippers

Enter the Hyper-Converged Infrastructure Appliance (HCIA).  HCIA solutions go beyond CI’s inclusion of compute, storage, virtualization and network, to also include software to further simplify deployment, and all within a scalable form factor.

VCE VxRail is a new exclusive offering from VCE and VMware. It’s the only turnkey hyper-converged infrastructure appliance fully integrated and tested with VMware vSphere and Virtual SAN software.  Based on this, the VxRail Appliance delivers a known and proven building block for the Software Defined Data Center, creating certainty in your IT operations and end user experiences.

So what else could organizations possibly need out of an easy-to-deploy, scalable hyper-converged infrastructure solution?  Easy management? 24 x 7 support? Cloud storage?  What about built-in data protection?  Yes, yes, yes and ABSOLUTELY YES!

yellow brick road group

As a comprehensive solution, VxRail Appliances include data protection as a critical element to support key applications and data in today’s virtualized data center.  That’s the trust factor on top of flexibility, performance and scalability, efficiency and usability associated with hyper-converged infrastructure.  And with VCE VxRail comes with built-in best-in-class data protection from EMC.  That should take care of those lions and tigers and bears.

In the Wizard of Oz movie, Dorothy never really left her farmhouse home in Kansas.  It was all a dream.  For us, let’s stop dreaming of radically simplified IT environments.

After all, there’s no place like home.  There’s no place like home…

Finding Order out of Chaos in the Multi-hyphenated IT Landscape

Sebastian Yiang

Product Marketing Manager, Dell EMC Core Technologies, Asia Pacific and Japan
I started out in the IT industry almost 20 years ago as a systems analyst in a large telco within its Internet Service Provider BU to drive product and business development of consumer and enterprise Internet services. I then had the opportunity to do business development and product marketing for connected consumer electronics, web hosting and data center services, and storage solutions before I joined EMC. My current role at Dell EMC is product marketing for Data Protection and Availability Division for Asia Pacific and Japan region. I am based in sunny Singapore and enjoy traveling with my family.

IT storyscapingIT has disrupted many industries and job functions and will continue to do so at a faster pace in today’s hyper-connected world. Even marketers are not spared. In their book Storyscaping: Stop Creating Ads, Start Creating Worlds, Gaston Legorburu and Darren McColl share that storytelling, or story-based differentiation, is no longer the best marketing approach in the digital space. Instead, they advocate “storyscaping,” which is a story system built on engaging customers based on elements of value, story and experience, and focusing on becoming part of  customers’ worlds.

Likewise, IT professionals need to see the forest for the trees; not just living within their multi-hyphenated world but offer value, story and experience to their users. Otherwise, businesses are more likely to view enterprise IT as a cost center and not an area of investment. Unfortunately, enterprise IT often shies away from empowering business users and giving them a more immersive user experience in fear of losing control and visibility. They also fail to articulate and convince their business users how and why IT investments and policies are adding value to the organization. The first sign of chaos is when business users start bypassing IT and go hunting for IT services outside the organization.

How then can enterprise IT find order amidst the chaos that arises from a disengaged organization?

#1:   Transparency is Key
Borrowing from one of Dilbert’s sarcastic one-liners, IT users would assume that IT accomplishments are “suspiciously hard to verify.” Benefits and policies made to new IT investments need to be defined and made relevant to the users. Otherwise, users will not connect with the story and play an active role in it. (more…)

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