Posts Tagged ‘Data Protection Advisor’

Just What The Application Owner Ordered!

Alyanna Ilyadis

Product Marketing Manager, Dell EMC
Alyanna is a Product Marketing Manager at Dell EMC working in data protection. She graduated from Bryant University in 2015 and has been working at Dell EMC since then. Outside of work, she enjoys illustrating and putting too much time into video games.

Doctor with futuristic touchscreen interface

Ok, so application owners aren’t doctors, but they do know what they need when fixing a problem! There is a lot of change occurring in the data protection landscape today. For application owners, such as DBAs, difficulty meeting backup windows is becoming a problem. Due to an explosion of data that needs to be protected and lack of control and visibility into backups, many DBAs are becoming dissatisfied with their current backup solution.  Missing stringent SLAs is never an option when dealing with mission critical workloads – and having your application impacted can also be detrimental to meeting those backup windows.

When application owners don’t get the control and visibility they want over their backups, they go off on their own – using their own native utility to backup to whatever disk is available – often primary storage (Which as we all know, is less than ideal). So how do you enable this self-service data protection model without creating these unnecessary silos of storage?

The wave of traditional server-centric backup designed around centralized control with backup servers, and agents sending data to protection storage, just isn‘t keeping up. Especially with increasingly strict SLAs and need for control over backups. But, fortunately, data protection is evolving.

The new wave of modern data management is designed for self service! It‘s made to empower application owners andstorage admins to backup directly from the data source to protection storage.  This model is becoming increasingly popular because it puts control directly in the hands of the data owners – rather than relying on a centralized backup team.

To tie it all together, you need both intelligent analytics and search. That way, you can cross both the traditional and modern approaches ensuring that you optimize operations across all data centers globally.

The application owner needs to have the control they desire, by eliminating the complexity of traditional backups and providing unparalleled efficiency. (more…)

Reflection on 2015 Resolutions – When a Triathlon Meets Data Protection

Deanna Hoover

Product Marketing Manager, Dell EMC
Deanna Hoover started her IT career over 30 years ago with a focus on software and hardware engineering. She has had the opportunity to work in a variety of different industries and has built a broad skillset ranging from writing machine code in a factory, migration of mainframe to client server, and storage architecture as well as systems and database administration. In August of 2004 Deanna made the move to EMC as a backup, recovery and archive presales SE. Since that time she has managed a Professional Services team and as of current is in marketing for Dell EMC with a focus on virtualization backup and recovery software. In her spare time Deanna enjoys the outdoors and participates in triathlons.

It’s that time of year to reflect back on 2015 and set new goals.  Are you one of the 45% who chose to set resolution goals?  If so, did you honestly stick to your goals? Congratulations if you did! Only 8% were successful in achieving resolution goals.

triathalon and data protectionI barely managed to meet my goal of improving my rankings as a triathlete. In a moment of insanity, I signed up for a half-ironman.  Several months and a few hundred hours of training later, I was race ready.  However, my race had a few glitches, and I wasn’t prepared for the unexpected.

A Triathlon involves swimming, biking and running – in this order.  Each triathlete is typically stronger at one of the 3 sports. For me it is biking.  It is beneficial to know the strengths of the other athletes before race day.   Let me give you an example of why.

The day before the race, we setup our transition areas, which includes, putting our running gear at the location where we dismount our bikes.  I strategically placed my gear to ensure I had a quick exit for my run. Despite that planning, another athlete had researched my previous race results, and learned biking was my strong sport and moved my running shoes.  I got off the bike in first place but it took me three minutes to find my hidden shoes! This gave her a competitive advantage. She finished a couple of minutes ahead of me and won the race.

I learned a couple of lessons in that race that we can apply to Data Protection.

  • I should have held the athlete accountable by turning her into the officials. Data Protection solution needs to be accountable, ensuring data is recoverable no matter what happens or where it lives.
  • One minor mishap affected the overall outcome of my race. A mishap in your Data Protection solution can be detrimental to your business. Reliable Data Protection is more than backup and recovery. It includes protection across the continuum, continuous data protection, and centralized analysis and monitoring.
  • The other athlete was committed to win, albeit unfairly. It is important that your Data Protection vendor be committed to your success for years to come.

Let me ask you, is your Data Protection solution prepared for whatever might happen? (more…)

Your Personal Health Is Like IT: What You Don’t Know CAN Hurt You

Tom Giuliano

Principal Product Marketing Manager, Data Protection Management Software Solutions
For 17 years, Tom has brought storage, data protection, security and wireless products to market through roles in product marketing, product management and sales. He loves to speak with customers and prospects about their business goals and challenges, their experiences and their needs, and has had a lot of opportunity to do it. Backed with a master’s degree in Engineering and an MBA, Tom is equally comfortable digging into the details with technical personnel as well as translating and delivering the business value story. But honestly – TELLING STORIES is SO much more FUN for him! Tom's current role in product marketing focuses on data protection management solutions and management strategy. He gets to spend his days thinking about how to help you simplify and enhance your experience achieving your data protection objectives. When not driving go-to-market initiatives, identifying unique and creative methods to build product awareness or launching new and innovative offerings, you’ll likely find him cycling, skiing, boating or running. And, who knows, maybe you’ll hear some of more of his interesting experiences in a future post from time to time.

Having been former athletes, my wife and I truly believed we were healthy and in great shape.  We still average at least 6 or 7 hours per week running, cycling, playing soccer, teaching Zumba or TRX or lifting weights.  We’ve worn heart rate monitoring straps for years to enhance performance but the chest-based straps were a pain (literally).  So this year we invested in wrist-based heart rate activity bands.  We still get fairly accurate HR tracking to quantify intensity.  But we also gained additional features, including floors climbed, distance, sleep monitoring, etc.  And we learned a few things in the process….things that required changes to our lifestyle.
healthwearableblogThe same can be said about protecting IT environments.  Administrators generally have access to some details about system health, but often not all components at once, or in real time.  And, much like personal health, what you don’t know CAN hurt you.

Think about it for a moment.  I’ll bet your IT environment is not constructed of a single product from a single vendor.  You probably have dozens or hundreds (maybe thousands!) of components and solutions from multiple vendors, and each product type has its own monitoring software.  It’s virtually impossible to monitor each and every component in real time, let alone have visibility into all of them to understand overall status of the environment.  If you’re not proactively monitoring your environment you’re already in trouble.  Being reactive to issues is counterproductive and you’ll end up fighting fires every time a problem occurs.  You simply can’t get an accurate picture of IT health this way!

So the question remains:  what was the most important thing we learned with our HR activity bands?  Simply that we weren’t getting enough sleep.  Well, actually, we were getting enough QUANTITY. We made every attempt to get a minimum of 7 hours of sleep per night.  Rather, it was the QUALITY of sleep that was suffering.  Out of the 7 hours of sleep per night, less than 1.5 hours of that was in a deep or REM sleep, which is the type of sleep vital to overall health, daytime alertness, muscle recovery, and much more.  Sleep is your personal health protector, just like your IT infrastructure is the protector of your business data. (more…)

These are a Few of My Favorite Things

Jamie Doherty

Consultant Social Media Engagement Manager, Dell EMC
Jamie brings over 20 years of experience in both traditional and digital marketing and has worked for companies like Direct to Retail Advertising, The Robb Report Magazine and Monster.com. She joined Dell EMC over four years ago to manage the Advanced Software Division’s social media strategy, and since then has taken on the challenge of managing the social media strategy for Dell EMC's Core Technologies Division. Her newest role will be managing Digital Campaigns for the Dell EMC Data Protection Division as well as leading strategy for Social Media in both the Data Protection and Storage Divisions. Jamie is also a Beachbody Coach helping to inspire others to live a healthier and more active lifestyle. When she is not Tweeting on behalf of Dell EMC or working out to Beachbody, you can find her at a live music venue watching her favorite artist or planning her next theme party. Follow her on Twitter @MnkyGrl47 or @CoachFab40

”Raindrops on roses and whiskers on kittens. Bright copper kettles and warm woolen sound of musicmittens. Brown paper packages tied up with strings. These are a few of my favorite things.” These lyrics written by Oscar Hammerstein and sung by Julie Andrews in The Sound of Music movie always remind me of my childhood.  This was my favorite movie as a kid and I was always excited for the yearly viewing.  As the song is now stuck in my head and I’m guessing yours too, I think of some of my favorite things from 2015.

One of my favorite things I do at my job, for instance, is manage this blog.  The Core was born in April of this year.  We have had a ton of different content ranging from leadership advice to preparing your data for a natural disaster to advice on trying to help you run your data center seamlessly.  Our authors can tell you how super picky I am about what gets published on The Core blog.  I know as they read this they are nodding their heads up and down.  I have appreciated all of the great writings posted since April.  A few of them were my favorite things. (more…)

Ready to Rock Your Role? Join the EMC Guru Band on Our Worldwide Tour!

Jay Livens

Director, Product Marketing
Jay’s passion is technology. It started when he was a child and used to take apart flashlights and could not remember how to put them back together. You can imagine how that turned out especially when power outages occurred. However, Jay persisted and charted a course through life that included a lengthy stop in the financial services industry. After receiving an MBA from MIT’s Sloan School of Management, his path turned towards storage and he had stints with a storage reseller, a storage startup and a couple of big storage companies. After serving in multiple roles, Jay settled on marketing as his future career-path; however, he is not your typical marketer. All things technology intrigue him and he likes to know how things work, not just the marketing stuff, but how stuff really works. At Dell EMC, Jay runs field and channel marketing for the Data Protection and Storage Divisions in the Americas and looks forward to sharing his perspectives on his division, products and life in general.

If there is one thing that I have learned working in IT, it’s that you can never be too well educated.  Our business is constantly changing with new technologies and use cases.  Where can an IT practitioner go to gain insights into the latest storage and data protection trends and technologies?  The answer is simple – the 2015 GURU U Tour.
GuruU-1
In 2014, EMC launched our Data Protection User Group (DPUG) program, which incorporated 66 events across the globe.  The feedback was unanimously positive, and customers responded by asking for more sessions, more topics and more speakers.  We listened.

The 2015 GURU U tour covers a broader range of topics.  This year, customers are really rocking their role as we’ve extended the program to encompass both data protection and storage.  Attendees will emerge with a better understanding of both, current technologies, future offerings, and best of all, they will also network and share best practices with a broader set of peers.  Some of this year’s more heavily attended sessions include:

Flash Optimized Data Protection
The addition of SSD to the datacenter can dramatically enhance storage performance, which is particularly valuable for transactional workloads. What about data protection you ask?  Just as flash often requires you to rethink your storage strategies, it also requires you to rethink data protection.  In this session we talk about the challenges and opportunities associated with protecting data stored on flash.

Leveraging VNX for cloud environments
Cloud technologies are being considered for a range of new workloads, but you still need storage to power your cloud.  In this session, we will discuss how you can leverage VNX technology to deliver optimal performance in a private cloud environment. (more…)

SUBSCRIBE BELOW

Categories

Archives

Connect with us on Twitter

Click here for the Cloud Chats blog