Posts Tagged ‘data storage’

Get Ready for EMC World Live and Online

Jamie Doherty

Consultant Social Media Engagement Manager, Dell EMC
Jamie brings over 20 years of experience in both traditional and digital marketing and has worked for companies like Direct to Retail Advertising, The Robb Report Magazine and She joined Dell EMC over four years ago to manage the Advanced Software Division’s social media strategy, and since then has taken on the challenge of managing the social media strategy for Dell EMC's Core Technologies Division. Her newest role will be managing Digital Campaigns for the Dell EMC Data Protection Division as well as leading strategy for Social Media in both the Data Protection and Storage Divisions. Jamie is also a Beachbody Coach helping to inspire others to live a healthier and more active lifestyle. When she is not Tweeting on behalf of Dell EMC or working out to Beachbody, you can find her at a live music venue watching her favorite artist or planning her next theme party. Follow her on Twitter @MnkyGrl47 or @CoachFab40

I love modern technology.  I don’t know where I would be these days without my phone and specifically the apps on my phone.   Need to know who that actor is on the new TV show you’re watching because you know you’ve seen him somewhere? IMDB is right there on your smart phone to look it up.  Are you lost on the way to the concert venue?  Navigate with Google Maps.  Want to see where your friends are tonight? That’s easy! You’ve got Facebook.  Want to know what’s happening now? Twitter is right there with all the top trending news.  With all of these great tools at our fingertips we never have to miss out on anything.Virtual EMC World Official

The same goes for EMC World.  There are thousands of lucky people who have and will take the pilgrimage to experience EMC World live.  Others have been hoping this year would be the year the boss would finally say yes!  But, even if they don’t, you don’t need to miss out, just because you can’t be in Vegas.

I’ve been fortunate enough to be a part of the EMC World planning and execution team for the last four years.  How I experience EMC World –  and how you can too – has changed so much due to modern technology even in my short four years.

Our team has been working really hard for the last few months to bring you the most amazing EMC World experience yet.  And extra effort has gone into making sure that, whether you’re on site or not, you’ll to be able to witness all of the big announcements as they happen and also join in on all the fun. Here’s what you can expect:

What are the big announcements you won’t want to miss?  Well, I can’t tell you what they are but I can give you a hint!  Hear Core Technologies Division President Guy Churchward not talk about what to expect!

In all seriousness here is what you really need to know:

  • Monday May 2 at 9am PT you will want to be following @EMCStorage on Twitter. Why? We will announce how you will finally be able to simplify and modernize your data center, flexibly and affordably.  To learn even more, if you are on site at EMC World, be sure to be at the general session at 10am PT.  If you’re not on site, no worries!  You can watch it live by clicking here!
  • If that big news was not enough, get ready for some data protection announcements that will knock your socks off! Monday May 2 at 9am PT you will want to be following @EMCProtectData to get all the news first. What will you learn? Let’s just say we’ve got good news if you’re grappling with the $50 billion copy data problem.  You’ll also learn how to simplify and reduce costs for long-term retention in the cloud.  An even deeper dive can be seen at 10am PT at the general session or right here live on line.

Beyond the big announcements, our booth (#364) in the solutions pavilion is going to be awesome this year.  Remember this from 2015:

This year you will experience the Modern Data Center in augmented reality. The virtual experiences won’t stop there either.  You will have the opportunity to rub elbows with one of the world’s greatest rock bands and feel the need for speed with a ride on racing legend John McGuinness’s motorcycle.

After you’ve had some virtual fun our experts will be waiting for you to take the GURU assessment.  What is a GURU Assessment?  It’s the opportunity to check the health of your storage and data protection.  It includes a flash assessment, EMC SAN Health, backup assessment, and an expert to walk you through the results.

And don’t worry if you won’t be there to experience this live.  This is why I love Twitter so much!  The booth experience will be brought to you virtually through @EMCStorage and @EMCProtectData on Twitter.

To make sure you are a part of all the action May 2 through May 4:

  • Follow @EMCStorage and @EMCProtectData on Twitter
  • Use and search by #EMCWorld on Twitter
  • Visit us live in booth #364
  • Watch the general sessions live or online

And If you really want to have some fun with us, go on Twitter now and tell us what song really pumps you up by using #MyEMCWorldSong – You never know what might get tweeted out live from the event! Hope to see you at EMC World both live and virtually on Twitter!

EMC Storage Analytics – a Check-Engine Light for Your VMware Environment

Roxane Mody

Sr. Manager, Product Marketing
Roxane Mody joined EMC in 2000. She has held various positions in Market Research, Product Management and Product Marketing. She now drives the go-to-market and management portfolio in the Core Technologies Product Marketing team. Roxane actively supports the Sales organization to develop marketing, sales and promotional collateral, and is responsible for launching products/solutions into the market. Her previous experiences have been in process and website development, database management, event planning, and marketing retail banking services. Her education includes an MBA in Marketing and Information Systems, and an undergraduate degree in Business Management. Roxane’s interests include working out, jewelry and chasing after her two boys.

The “Good” Ole Days

storage analytics 1In the old days, you could drive your car on the road without any knowledge if the car had any problems with the tires, the engine, the oil, or filters.  You were unaware to any of the potential problems that were lurking inside of the car’s mechanical systems.

I don’t think I’d call that “good”.

Today’s new cars have come a long way – loaded with intelligent systems and state-of-the-art technology.  You are alerted if the tire pressure is low, the engine is running at high temperatures, or if the oil needs to be changed.

This is better, and ultimately creates a safer and more responsive vehicle. (more…)

Is Your Storage Half Empty? Or Half Full?

Scott Delandy

Technical Director, EMC Core Technologies Division
Scott Delandy is Technology Director with EMC’s Core Technology Division (including VMAX, XtremIO, VNX, Data Domain, VPLEX, and RecoverPoint). Scott has been in IT for 25 years and has wide range of expertise across storage, virtualization, mission critical systems, and cloud computing. In his current role, he is responsible for driving strategy and technology alignment across product groups, working with users and partners to accelerate IT transformation initiatives across infrastructure and operations, and managing CTD's Leadership Development Program to identify, mentor, and develop high potential talent. His previous roles include product management, market and technology analysis, and technical field support. Scott is also a member of the EMC Elect social media community, an EMC TV correspondent, and is SPEED certified.

Hypothetical question; if you’re storage array is 50% allocated is if half empty or half full?  The pessimist would say it is half empty.  The optimist would say it is half full.  But most of the storage folks I talk to would say “who cares?”

In their minds the key challenge is not usually running out of storage capacity.  With space efficiency technologies like thin provisioning, reclaim, compression and dedupe, snapshots, tiering, etc., there are lots of proven ways to optimize capacity utilization.

The issue keScott Delandy half fulleping many storage folks awake at night is not knowing if you have the capacity AND performance to meet an app’s needs.  Sure, there’s plenty of capacity available to add 2TB for the new database.  But are there enough array resources (compute, memory, bandwidth, IOPS, etc.) to deliver the needed performance?  How will adding this new app impact the others already running on the array? How do I know if the apps are running in compliance with their desired performance service levels?  And how do I know when I’m running out and need to add more resources? (more…)

Beachbody Gets Fit with VNX2 and Isilon

Jeff Rochlin

Senior Director, IT Systems and Support, Beachbody
Originally from New York City, Jeff began his career writing code for business applications at The Hearst Corporation. He has spent time in trading floor operations for several Wall Street firms before moving to Los Angeles and running the Product Data Management Systems for Hughes Space and Communications commercial satellite production business. He spent a decade at The Walt Disney Company as the Managing Infrastructure and Systems for the Disney Animation Studios and then as Manager of Server and Storage Architecture and Strategy for Disney Worldwide Services. Broadening his experience in studio design and operations to broadcasting, he served at CBS as the Manager of Broadcast I.T. for the KCBS and KCAL TV Station duopoly in Los Angeles, where in addition to the build out of the CBS Studio Center Broadcast Center, he was responsible for the day to day operation of all computer and graphics systems at the station group. He went back to the Animation business in 2009 as Manager of Systems Engineering and Infrastructure Operations at Dreamworks Animation, SKG, where he was responsible for Storage, Networks, Database Administration, Systems Engineering and operations of all studio data centers worldwide. Jeff has been at Beachbody since December 2013. As Senior Director, IT Systems and Support, Jeff leads a team of Engineers responsible for infrastructure and support from Bare Metal up to the DevOps layer of the Stack.

Latest posts by Jeff Rochlin (see all)

Whether you’re looking to strengthen your abs or shed a few pounds, everybody needs motivation and support. That’s why millions of people get fit with Beachbody.  We sell some of the most popular fitness and nutrition products, including the well-known P90X®, T-25®, and Insanity® programs. To help people achieve their health and fitness goals, we’ve built a vast network of independent fitness coaches, along with an online support community.

Business has been growing at an awesome clip—last year alone we processed more than 10 million transactions—and some of our critical systems struggled to keep up.  We depend on outside providers for parts of our e-commerce platform, while other pieces of the platform run inside our own infrastructure.   At times, it was a challenge to maintain consistent performance across our 24/7 online presence.

We are actively changing that paradigm by bringing back more e-commerce in-house.  A big piece of that is our next-generation infrastructure that gives us better performance, scalability, and reliability. After considering several vendors, we chose EMC® VSPEX® reference architecture based on VNX2® unified storage, Cisco UCS servers, and VMware. We also selected EMC Isilon® scale-out storage for our NAS requirements.  It’s been a great investment for us so far! (more…)




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