Posts Tagged ‘DD Boost’

Feeling Thankful for that Backup

John Dentinger

Product Marketing Manager, Dell EMC Data Protection Division
John’s passion for creating compelling content and communicating the benefits of great products have aligned as he explores the world of protection storage. Interning in Product Marketing with EMC while pursuing his MBA exposed John to the world of technology and the astounding power of Dell EMC’s data protection offerings. Outside of work, John likes to ski, enjoys gaming & media, and collects vinyl records. John is a graduate of the MBA program at the Boston College Carroll School of Management, where he specialized in Product & Brand Management and Marketing Analytics.

Every year on the fourth Thursday of November, American businesses close down for the day as families gather around warm food on a big table. That means that many data centers were short-staffed over this past week, as IT employees around the country took part in our annual tradition of coming together to give thanks. But business in the data center must go on despite holidays, and those who work in IT know that any day off can be ruined when failures occur or disaster strikes.

When most go around the Thanksgiving dinner table and share what they are thankful for, stable health, friends, family and recent good fortunes are generally what comes to mind. But for those concerned about the loss of their organization’s mission critical data, this might have been the year that you declared to your family that you were “feeling thankful for that backup that saved me!”

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That is right – intermixed with the stories that focused on golf scores that were lowered or new friendships that were made, there are definitely families out there who had members share tales about how having a trustworthy and complete data protection solution saved them this year.

Let me give you three scenarios where one would be thankful this time of year for backup. Take, for starters, a small business owner who deployed software-defined protection storage across multiple branch locations over this past year as their business grew. When an environmental catastrophe caused the destruction of one of these off-site locations, this individual was thankful that the location’s critical backup had been replicated to his central data center. This business owner was relieved that he had sought out a full protection strategy, of which disaster recovery is a vital component. (more…)

A Dell EMC World 2016 Review

Lauren Simpson

Principal Product Marketing Manager
Lauren is a Principal Product Marketing Manager at EMC working on the Experiential Marketing team. She helps drive customer-facing activities including engagement campaigns, events, webinar programs, and tradeshows. Outside of work, she enjoys traveling and spending time with her husband and two children.

Latest posts by Lauren Simpson (see all)

Although it feels like months ago, Dell EMC World wrapped up on October 20th. The results from all of our activities have trickled in and we now have a holistic view of our Core Technologies performance at the event…and it was stellar!

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The week kicked off with the Executive Summit where two of our products were showcased in the Whisper Suite…shhh! It was an exclusive area where anyone with an approved pass and covered under NDA could enter. The conversations with press, analysts, and customers were driven by our senior product specialists, who ran through product demos and GUI simulators galore.

As the main event came into full swing on Tuesday, the expo hall welcomed over 6,000 attendees to live music, customer experience showcases, a product petting zoo, and countless theater presentations. The hall was packed with folks eager to learn about the new Dell EMC solution offerings. Conversations with our product experts were lengthy, and attendees were hungry for more details about the Core Technologies products. Our hardware was proudly on display, catching the attention of folks walking through the aisles and sparking conversation with our experts.

Attendees, press, and analysts buzzed throughout the convention center to partake in the various activities laid out for them.  There were overwhelmingly positive reviews with the amount of sessions, hands on labs, and booths to visit over the three-day event. The Core Technologies schedule was packed with a “a “Tech Sneak Peek” showcasing the latest release for XtremIO; an interview with TheCUBE and Chris Ratcliffe, and of course the awesome “Dark IT Knight” keynote, where the Data Protection Suite team saved the day. (more…)

Let the Transformation Begin

Jamie Doherty

Consultant Social Media Engagement Manager, Dell EMC
Jamie brings over 20 years of experience in both traditional and digital marketing and has worked for companies like Direct to Retail Advertising, The Robb Report Magazine and Monster.com. She joined Dell EMC over four years ago to manage the Advanced Software Division’s social media strategy, and since then has taken on the challenge of managing the social media strategy for Dell EMC's Core Technologies Division. Her newest role will be managing Digital Campaigns for the Dell EMC Data Protection Division as well as leading strategy for Social Media in both the Data Protection and Storage Divisions. Jamie is also a Beachbody Coach helping to inspire others to live a healthier and more active lifestyle. When she is not Tweeting on behalf of Dell EMC or working out to Beachbody, you can find her at a live music venue watching her favorite artist or planning her next theme party. Follow her on Twitter @MnkyGrl47 or @CoachFab40

You may have heard in the news that a little merger happened  a few weeks ago between Dell and EMC.  Of course I say that kiddingly.  This was the biggest merge to take place in technological history.  A major transformation has been taking place to bring these two technology power houses together as the newly formed Dell EMC.  I, for one, could not be more excited to be a part of making history as an employee of this amazing new company.

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So why am I telling you all this? I want to invite you to also be a part of history in the making by getting a first-hand -view of the transformation.  How you ask? Join us for an exclusive Dell EMC event this week in San Francisco.  A three day event starting today is being hosted at 839 Howard Street right across from Moscone Center West.  My suspicion is many of you reading this are at Oracle Open World…so why not stop by?  Here are a few reasons why you should:

  • You’ve heard a lot about Dell EMC – Find out directly from the experts what that means to you
  • Dell EMC Oracle Solutions experts will be onsite conducting 1×1 demos and answering all of your questions
  • Technical experts will be running engaging sessions that will showcase Dell EMC solutions for Oracle Applications
  • Breakfast and lunch will be served AND it will be amazing! If you joined us last year you know this is no average conference food
  • Dell EMC knows how to throw a party! This Tuesday night will be one you won’t want to miss

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Data Domain Takes Business into A New Frontier of Data Protection

Alyson Langon

A couple years ago, fresh out of Business School at Boston College, I started at EMC and dove head first into all things backup and archive, focusing on Data Domain systems. I love the challenge of communicating complicated technologies in innovative and engaging ways and there is certainly no shortage of inspiration at EMC’s Data Protection and Availability Division. Outside of the tech world, I am an artist, animal lover and sufferer of wanderlust. You can also find me on Twitter achieving the perfect balance of data protection and cat gifs.

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We are headed into a new frontier of IT at warp speed and as a result the data protection landscape is evolving.  The amount and types of data that need to be protected are dramatically different from just a few years ago.  In addition to traditional data sources growing at an increasingly fast pace, the digital age has led to the rise of new data sources that are varied and complex.  And, while all of this data keeps growing, the amount of time and resources you have to protect it are shrinking.  With so much change happening, trying to protect all of this data using traditional methods is – as Spock would say – highly illogical.

Over the past decade, Purpose built backup appliances (PBBAs) greatly increased business efficiency by eliminating the reliance on tape-based backups and dramatically reduced storage requirements with deduplication technology. While revolutionary for their time, PBBA’s are not optimized to address the new and emerging data protection challenges of today and tomorrow.  In order to do that you need protection storage, which transcends the boundaries of traditional backup and sets the foundation for the future.

What exactly do I mean when I say “protection storage”? Well, traditional PBBAs were built to integrate with a backup application and focused simply on protecting data like files, emails and databases on premise and within the data center.  Protection storage, on the other hand, is designed to protect your ENTIRE environment including mainframe, IBM i and emerging data sources such as Big Data. This data can be protected across consumption models no matter where it lives from on premise to born in the cloud using leading backup and archiving applications. And, with protection storage, it is protected in the most efficient way possible, which could mean backing up directly from an enterprise application (like Oracle or SQL) or directly from primary storage. (more…)

Don’t just focus on the hardware

Mark Galpin

EMEA Product Marketing, Core Technologies
As a product marketing lead based in London, UK. I'm often seen presenting to EMC’s partners and end users at various events across Europe. I have over 20 years experience in the storage market, largely gained in the financial and legal sectors, including PaineWebber, part of UBS, and Clifford Chance, the international legal practice, where I was the storage manager for a number of years. But I've also held had product marketing stints at Quantum and previously at EMC. I'm married with two children and live in Guildford, Surrey.

Reading this week that the folks from Raspberry Pi have shipped their 5 millionth unit  made me think about the true cost of hardware. Here we have a basic computer that ships for less than $30 and now with version 2 shipping runs a vast number OS’s including Windows 10.

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