Posts Tagged ‘digital universe’

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Jamie Doherty

Consultant Social Media Engagement Manager, Dell EMC
Jamie brings over 20 years of experience in both traditional and digital marketing and has worked for companies like Direct to Retail Advertising, The Robb Report Magazine and She joined Dell EMC over four years ago to manage the Advanced Software Division’s social media strategy, and since then has taken on the challenge of managing the social media strategy for Dell EMC's Core Technologies Division. Her newest role will be managing Digital Campaigns for the Dell EMC Data Protection Division as well as leading strategy for Social Media in both the Data Protection and Storage Divisions. Jamie is also a Beachbody Coach helping to inspire others to live a healthier and more active lifestyle. When she is not Tweeting on behalf of Dell EMC or working out to Beachbody, you can find her at a live music venue watching her favorite artist or planning her next theme party. Follow her on Twitter @MnkyGrl47 or @CoachFab40

Apologies!  Our original piece for today got published a little too early!  We appreciate your blog subscription!  Wednesday will be our next entry on 6 considerations when choosing a data protection partner!  See you on Wednesday!

The Core Blog Team!


From Good to Great: 3 Practical Ways to Keep IT Innovation Humming

Sebastian Yiang

Product Marketing Manager, Dell EMC Core Technologies, Asia Pacific and Japan
I started out in the IT industry almost 20 years ago as a systems analyst in a large telco within its Internet Service Provider BU to drive product and business development of consumer and enterprise Internet services. I then had the opportunity to do business development and product marketing for connected consumer electronics, web hosting and data center services, and storage solutions before I joined EMC. My current role at Dell EMC is product marketing for Data Protection and Availability Division for Asia Pacific and Japan region. I am based in sunny Singapore and enjoy traveling with my family.


Source: “Caption Contest: Data Center Evolution”, Network Computing, 13 August 2014

I was piqued by the recent caption contest entitled “Data Center Evolution” by the folks at Network Computing (see above illustration). It sets me thinking of the agents of change in the IT landscape in the last few years. If an organization’s investment in data protection infrastructure has been overshadowed by other mega infrastructure initiatives, the technology gap will put organizations in a risky and compromising position during data loss and mitigation cases.

From server and storage virtualization, data center consolidation, cloud computing and mobility, to hybrid cloud services, big data lakes, software-defined storage and flash technologies, IT professionals are kept busy orchestrating IT and business objectives. With the astounding growth of the digital universe and over half of the information in it that needs protection currently not being protected, it is some what surprising for data protection to be playing second fiddle in many enterprises’ IT blueprint or strategy. To some extent, many enterprise IT organizations are derelict in keeping data protection strategy in tandem with their IT initiatives. That is worrying.

So how do you keep IT innovation humming without undermining data protection, which is the last line of defense against data and business loss? Let’s go back to the drawing board.

  1. Take stock, prioritize and begin with the end in mind.

Now and then, you find yourself in a rut and in need of a little boost to take your IT infrastructure to the next phase of transformation. So you have heard about the trending towards data center consolidation, virtualization, hybrid cloud services and big data lakes. What’s next? How do you determine if some of these transformational strategies will benefit IT and business? More importantly, how do you ensure that you minimize any gaps in protecting your data in your data center transformational initiatives?

I strongly recommend a storage and data protection assessment be conducted on a half-yearly basis in assessing the state of health of your IT infrastructure in the areas of data capacity planning and any data protection gaps. It validates proof-points of your IT investments and priorities, and provides a basis for evaluating any critical technology gaps within your IT strategies. In essence, you have an opportunity to align your IT and business objectives after the assessments with such a function-analytical approach.

Borrowing one of Stephen Covey’s mantras on habits for effective people, it pays to “begin with the end in mind”. Creating a service-oriented consumption model and rendering IT-as-a-service to business users reaps enormous cost and user experience benefits. The EMC data protection continuum blueprint, which incorporates data protection and availability, is an excellent place to start. Enterprise IT needs to forsake the sanctum of IT control and empower business application users with self-provisioning of application access, data protection and elasticity of storage capacity required according to defined IT policies and guidelines. With the end goal in place, it makes planning and prioritization of IT initiatives easier.

  1. Move beyond the number of 9s and towards business metrics.

SLAs are great. They defines IT’s commitment to delivering quality service to their business users. However, how many IT organizations are tracking the impact of IT strategic rollout to their organizations’ overall business agility and performance? Besides operational excellence, CIOs need to incorporate user experience and other business metrics such as productivity, customer acquisition cost, gross margin and cash flow into the technology metric tracker. The real end-game is to expand enterprise IT as a brokerage service provider for both business users (consumers of IT) and customers.

  1. Tap into the M-Factor.

Organizations today, in order to attract and retain talent, need to respond to the needs of the Millennial Generation or Generation Y (a.k.a. the “Me First” generation). The Millennials are individuals born in the mid 80s and late 90s, and have the characteristics very different from their past generations. They are expert at technology and demand changes and reasons. They bring about much creativity and innovative approach to their work place yet are individualistic, lack communication and interpersonal skills. This M-factor is going to change the IT workplace with its emphasis on immediate communication, consumption, entertainment and access to knowledge.

By empowering business users, especially the Millennials with an IT self-provisioning service portal as a product of enterprise IT’s IT-as-a-service strategy, IT is now able to converge service elasticity and time-to-service in a service-oriented consumption model. This is a compelling move as it brings about cost benefits and user productivity. Millennials are also demanding IT services to be “always-on” and flexible, while at the same time giving them visibility and control over the data protection of their applications and data. Otherwise they would export their applications or even data off-premise with a third-party cloud service provider, bypassing IT and thereby posing security risks to the business.

Your IT innovation and strategy is only as strong as the weakest link. Data protection and availability strategy has to be crafted into the overall IT blueprint in future-proofing your investments. Don’t leave data protection at the mercy of chances.

Have you scheduled your storage and data protection assessments today?


Is Your Business Ready to Take on the Digital Universe?

Heidi Biggar

Marketing and IT Consultant, Data Protection and Availability Division at EMC Corporation
I’m often asked how a political science major at Tufts wound up in the IT world, covering backup, storage, virtualization and cloud of all things. Truth is, it’s really a love for learning, a need to understand the “bigger picture” and a desire to share that view with others that’s steered my path over the past 20 years, from campaign manager to editor, analyst and marketer. After hours, you’ll find me hanging with family, running 10ks through Peachtree City’s 90 miles of cart paths, watching football or reading. I’m a New England transplant enjoying life in the South. In my previous life, I also blogged for ComputerWorld, Enterprise Strategy Group and Hitachi Data Systems, but The Backup Window is my baby. It's been great watching it evolve.


“Like the physical universe, the digital universe is large – by 2020 containing nearly as many digital bits as there are stars in the universe. It is doubling in size every two years, and by 2020 the digital universe – the data we create and copy annually – will reach 44 zettabytes, or 44 trillion gigabytes.”—2014 EMC Digital Universe Study

Sounds ominous but there’s no escaping it; our world is being invaded by data.

So, the question begs, is your business up to the challenges and opportunities all this data will present, however many petabytes, exabytes or zettabytes this may mean? Or will it fold under the pressure? (more…)




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