Parasar Kodati has more than ten years of experience in product management and marketing spanning scientific computing, embedded software development, and data acquisition technologies. When not working he may be found plotting with his mischievous daughter, cooking Indian street food or reading eastern philosophy.
The El Nino effect dramatically amplified the seasonal rainfall for Chennai causing one of the worst flooding in the southeast (or southeastern) Indian city. The disruption was so bad that it actually made material difference to the quarterly financials of IT giants like TCS. On the other half of the globe southern California started seeing the effects and continues to prepare for “potentially destructive” rainfall.
The question of protecting information infrastructure continues to rise given the increased digitalization of the economy. The good news is natural disasters need not be IT disasters. Our customers are asking us more and more for help to protect their information in a way that gives absolute confidence in the ability to recover. They are also reporting incidents where their investments save the day, not just when a natural disaster hits but also for avoiding IT disasters that can be caused by facility issues, power failures, software bugs or manual errors. The most recent recorded incidents include a major provincial hospital in North China reporting a faulty UPS forced array failure which could’ve caused the loss of valuable patient medical records .Another hardware failure event happened at an IT Service Provider that serves banks and financial institutions in Kentucky where 356TB of data were at risk to be lost forever. How did these companies recover their data? They were smart in the way they planned for a natural disaster. These are the steps they took:
Formed cross functional teams representing application owners, DBAs and storage architects to review data protection and availability requirements for different workloads. Just a note that a lack of coordination often results in accidental architectures that are hard to maintain and can lead to poor visibility and gaps in protection coverage
Identified potential disasters, failure modes and response strategies for workloads of varying degree of criticality
If they were in a natural disaster prone area, they thought about the minimum distance a second datacenter needed to be located for business continuity
Clarified metrics around both recovery time (RTO) and data loss tolerance (RPO) and the impact those metrics had on their business. They needed to think about what the impact would be of their entire sales force not accessing key applications for an hour or half a day? How would that change if was the end of the quarter or end of the year?
Mapped protection strategies to the different workloads in a way to justify the ROI from different technologies
Invested in vendors and technologies that were capable of achieving their data protection objectives for today and that could adapt to their changing business needs
In these examples and in the diagram below the customers’ relied on VPLEX to save the day and their data.
My first long-term exposure to technology was the typewriter. I still love
that invention, which really sparked my interest in writing. For the past
20 years, I have worked in high tech as a content development specialist,
marketing writer, and documentation editor. Prior to working in the
software industry, I was a journalist, photographer, photo editor, and
military fire fighter. After hours, I enjoy spending time with family,
reading, and hiking in the mountains.
Being prepared for a natural disaster makes good sense no matter where you live. Whether it’s the possibility of an earthquake, tsunami, hurricane, tornado, mudslide, etc., there is peace of mind in knowing you have quick access to some basics so that you can weather the storm. One way to prepare for an emergency is assembling a 72-hour kit. These are just a few of the items in our kits at home:
Light: Flashlights and candles and matches.
Food: MREs (Meal, Ready-to-Eat), peanut butter, and dried fruit. And don’t forget comfort foods like chocolate bars (our preference: bags of semisweet chocolate chips).
Water: Bottles and pouches (and water purifier).
Cooking: White gas backpacking stove and Sterno canned fuel (and matches in a waterproof container!).
Other: Don’t forget other essentials such as toilet paper, First Aid kit, and cash.
It’s impossible to know the exact circumstances of any natural disaster; however, having a kit that includes basic items within easy reach can make all the difference when it comes to personal safety, and if necessary, evacuating quickly to a secure location.
Emergency preparedness is no less important for today’s businesses. So, how does a business prepare for a natural disaster?
First, let’s consider what needs to be protected. All businesses depend on data. If mission-critical data is destroyed or goes missing, business comes to an abrupt halt. Lost data can lead to costly downtime, lost productivity, and long-term reputational damage. No data, no business. But how do you determine what’s mission-critical? Answering that question is a good way to understand what’s most important. What are the repercussions of losing files such as those that your sales team depends on? What about customer data? Financial data? Roadmaps? Emails? The list goes on and on, but the bottom line is this: your business depends on gigabytes terabytes, and petabytes of data that must be protected. (more…)
Consultant Social Media Engagement Manager, Dell EMC
Jamie brings over 20 years of experience in both traditional and digital marketing and has worked for companies like Direct to Retail Advertising, The Robb Report Magazine and Monster.com.
She joined Dell EMC over four years ago to manage the Advanced Software Division’s social media strategy, and since then has taken on the challenge of managing the social media strategy for Dell EMC's Core Technologies Division. Her newest role will be managing Digital Campaigns for the Dell EMC Data Protection Division as well as leading strategy for Social Media in both the Data Protection and Storage Divisions.
Jamie is also a Beachbody Coach helping to inspire others to live a healthier and more active lifestyle. When she is not Tweeting on behalf of Dell EMC or working out to Beachbody, you can find her at a live music venue watching her favorite artist or planning her next theme party.
Follow her on Twitter @MnkyGrl47 or @CoachFab40
”Raindrops on roses and whiskers on kittens. Bright copper kettles and warm woolen mittens. Brown paper packages tied up with strings. These are a few of my favorite things.” These lyrics written by Oscar Hammerstein and sung by Julie Andrews in The Sound of Music movie always remind me of my childhood. This was my favorite movie as a kid and I was always excited for the yearly viewing. As the song is now stuck in my head and I’m guessing yours too, I think of some of my favorite things from 2015.
One of my favorite things I do at my job, for instance, is manage this blog. The Core was born in April of this year. We have had a ton of different content ranging from leadership advice to preparing your data for a natural disaster to advice on trying to help you run your data center seamlessly. Our authors can tell you how super picky I am about what gets published on The Core blog. I know as they read this they are nodding their heads up and down. I have appreciated all of the great writings posted since April. A few of them were my favorite things. (more…)
As a recent graduate from Sacramento State University I am able to take what I have learned in school and apply it to the high tech industry and the problems companies are facing today. I am a California native, die hard Green Bay Packers fan, and an outdoor enthusiast.
As a longtime resident of California I have seen the impact of the current drought first hand. There has been little to no snow in the Sierras, lake levels are low, and there’s been a change in my water supplier due to the lack of water. For the past few months there has been a lot of speculation about the chance of El Niño hitting California and hopefully alleviating the current drought conditions. As of this past week there is a 95 percent chance El Niño will arrive, according to the National Oceanic and Atmospheric Administration.
El Niño occurs when tropical Pacific Ocean trade winds die out and ocean temperatures become warmer than normal. Although we desperately need water in California, El Niño will bring vast amounts of water to the state within a very short period of time, potentially causing floods and landslides in parts of Southern California. When the storm hits during the 2015-2016 winter, businesses located in the southern half of the United States and Southern California must be ready for disaster recovery. Heavy rains and strong winds can cause severe damage to structures, destroying the business-critical data inside. (more…)
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