Posts Tagged ‘EMC Data Protection Suite’

Purpose-Built Data Protection for Today and Tomorrow

Meredith Soper

Marketing Manager, Dell EMC Data Protection Division
As a former college athlete who never lost her competitive edge, I continuously challenge myself to learn new things and become an expert on others. However, my focus is no longer basketball, but the world of data protection. My MBA and innate passion for technology led me to a career in product marketing at Dell EMC, where I aspire to add some pizazz to the already-exciting world of backup and recovery. Outside of the office, I’m a born and raised Bostonian who has trouble pronouncing her R’s (think “pahk the cah”). I love sports, shopping, and a good glass of red wine. Follow me on Twitter @Meredith_Soper and I promise to #followback!

Buying a car can be challenging. As a buyer, there are certain things you look for and see value in. And those things differ buying personas 1according to your needs. For instance, my ideal car is an SUV with four wheel drive, has a voice-activated GPS system, and is backed by a trusted car brand. From this list of must-haves you can infer my needs; I need a vehicle that is built to withstand New England winters, provides navigation assistance, and is historically known to be reliable. I look for certain features based on my transportation needs. It’s important to note that your list of car requirements is likely different from mine. You may live in a warmer climate where it rarely snows, and therefore prefer an eco-friendly, compact car. Or you may be a NASCAR driver and require a vehicle with a manual transmission and a five-point harness, rather than a traditional seatbelt. I can confidently say your ideal vehicle looks slightly, if not completely, different from mine. Our individual buyer personas are based on each of our distinctive needs.

The same goes for many other aspects of life, as well as business, including the way in which we buy and consume data protection solutions. Each data owner has a distinct set of requirements they need to meet in order to successfully do their job. For instance, the backup admin, database admin and vAdmin each play an important role in the business’ overall data protection strategy. Each individual may be partially, or even solely, responsible for protecting their data and therefore have specific requirements for visibility and control for that protection. And for efficiency and familiarity purposes, each data owner is best empowered through using their native tools and interfaces. The 2016 EMC Global Data Protection Index (GDPI) confirms these points, indicating that management of data protection aligns with environment, meaning that the storage team focuses on storage based protection, the virtualization team on virtual environments, and so forth. And 40% of those surveyed also noted that they prefer a collaborative model, giving both IT and app owners self-service in terms of visibility and management capabilities. Although each individual is working towards the common goal of fully protected and accessible data, the way in which they manage the data protection environment is different. Each situation is unique and every role has unique needs.

In addition, as enterprises engage in implementing more modern approaches to data protection, new requirements will emerge which introduce new buyers. For instance, while self-service in the data center has brought to bear many benefits, it has also contributed largely to copy data sprawl.  The proliferation of copy data leads to increased cost and risk, detracting from an enterprise’s ability to invest in next generation apps and infrastructure. The buyer concerned with controlling copy data is probably the person held accountable for setting SLAs for both protection and storage. They may be an infrastructure or compliance manager and their requirements differ from those of an application, backup, or storage admin, because they have a unique set of needs.

Don’t Let Your Data Get Burned

John Amichetti

Product Marketing Manager, EMC

Latest posts by John Amichetti (see all)

Laptop in fire flames

Our world is becoming increasingly reliant on data and failure to protect it can be catastrophic. That may sound like hyperbole, but the loss of data can literally mean the loss of your business. Whether it’s the threat of hackers, system failure, or human error, data protection should be at the forefront of every business’ mind. Unfortunately, not every business is prepared for all risks against data loss, including natural disasters.

As for data protection preparedness, a large, Italian data center and telecommunication services company learned the hard way. One day, due to an AC failure, they fell victim to a fire that ravaged their data center. Many of their storage devices were completely fried; along with the tapes they held for disaster recovery (which they kept on-site).

The tapes were melted entirely, leading to a potentially devastating scenario of data loss. In addition, their EMC Data Domain CPU, which they used for protection storage for operational recovery, was destroyed. In fact, everything was damaged except for the metal disks inside the system.

This is only one example where a company’s data protection strategies were not able to stand up against a potential disaster and this type of disaster can happen to anyone. However, there are certain steps you can take to ensure your data is protected.

  1. Eliminate the use of tape for long term retention or disaster recovery
  2. Ensure your disaster recovery system is off-site, making it less likely to be affected by a potential natural disaster
  3. Utilize a single data protection vendor


Even in the wake of this disastrous fire, the company’s data center was salvageable.  Due to the Data Domain Data Invulnerability Architecture, the entire index database was rebuilt in a mere 7 hours, after a simple head swap. Every single file (74 TB) was recovered and the system was back online in less than 24 hours. (more…)

You Can’t Count on Santa for Data Protection

Deanna Hoover

Product Marketing Manager, Dell EMC
Deanna Hoover started her IT career over 30 years ago with a focus on software and hardware engineering. She has had the opportunity to work in a variety of different industries and has built a broad skillset ranging from writing machine code in a factory, migration of mainframe to client server, and storage architecture as well as systems and database administration. In August of 2004 Deanna made the move to EMC as a backup, recovery and archive presales SE. Since that time she has managed a Professional Services team and as of current is in marketing for Dell EMC with a focus on virtualization backup and recovery software. In her spare time Deanna enjoys the outdoors and participates in triathlons.

The holidays and the New Year are right around the corner, which means your company is likely preparing for year-end processing of your mission critical applications.   Are you confident that your backup solution can meet the tight backup windows without negatively affecting your production systems?  Do you have the ability to analyze and report on your backup environment?  When was the last time you tested recoverability from your backups?  In a recent survey, 71% of the participants surveyed said they are not fully confident they can restore their systems/data.

Let us look at a couple of options for getting your VMWare data protection solution in order before year-end.

Santa Claus data protection

One option, you can add ‘safe and effective data protection’ to your holiday wish list.  However, I recommend you not count on Santa to deliver on time.  He is already frantic! Did you know that Santa must hit roughly 1,178 houses per second?

A better option is to follow in the footsteps of a financial service customer in the North East that replaced their overburdened backup software with Data Protection Suite for VMware.

This customer was running an aging Unitrend appliance for the backup and recovery of their applications.  The Unitrend solution did not scale to meet the demands of their growing VMware environment, and they were forced to dramatically change retention policies below acceptable levels. (more…)

App Owners and Backup Admins Can Simplify Their Data Centers and Lives

John Dentinger

Product Marketing Manager, Dell EMC Data Protection Division
John’s passion for creating compelling content and communicating the benefits of great products have aligned as he explores the world of protection storage. Interning in Product Marketing with EMC while pursuing his MBA exposed John to the world of technology and the astounding power of Dell EMC’s data protection offerings. Outside of work, John likes to ski, enjoys gaming & media, and collects vinyl records. John is a graduate of the MBA program at the Boston College Carroll School of Management, where he specialized in Product & Brand Management and Marketing Analytics.

When application owners and backup administrators have conflicting priorities, it can be difficult to run an efficient data center. Technical limitations of the past forced application owners to rely on the backup admin for backup and recovery of their database.  If the backup admin’s procedure failed to meet the service level agreements that the application owner is tied to, they will begin to manage their own backup separately in response.  This “solution” means data centers around the globe have become cluttered with unnecessary storage silos and highlights the conflicting priorities of the app owner and the backup admin.

DPS - 1

As backup admins continue to follow their traditional procedures, they may be unaware that their app owner has been running a separate backup. Since this additional backup is run on whatever disk happens to be available to the app owner, it may consume expensive primary storage. At EMC, we refer to this costly and inefficient structure as “accidental architecture,” and it is more common than you may think. If only the priorities of the app owner and the backup admin could be simultaneously addressed, a more ideal and simplified architecture may be constructed that both meets the application owner’s SLAs and provides the application owner with the visibility they desire.

EMC enables this ideal architecture with Data Domain Boost for Enterprise Applications, providing simplicity by addressing the priorities of both the application owner and the backup administrator.

DD Boost for Enterprise Apps eliminates accidental architecture by integrating directly with the application client, bypassing the backup server completely. This gives app owners direct control of backup to a Data Domain system directly from their preferred application. To complement the app owner’s new found ability, DD Boost for Enterprise Apps includes EMC Data Protection Advisor, which empowers backup admins with the visibility they desire.  DPA provides a comprehensive view of the entire data protection environment through automated monitoring, analysis, and reporting.


App owners will no longer have to worry about missing their SLAs now that DD Boost for Enterprise Apps has given them direct control of the backup process. Whether an app owner is managing an Oracle RMAN, Microsoft SQL Server, SAP, SAP HANA, or IBM DB2 database, he or she will be able to control backup to Data Domain using the tools they are already familiar with thanks to this advanced integration. Say goodbye to storage silos and the days of running an unnecessary separate backup.

Backup admins and app owners alike will agree that DD Boost for Enterprise Apps simplifies data centers. And everyone will notice that the software increases the speed and efficiency of your backup by providing client-side deduplication. By distributing parts of the deduplication process upstream, the application server is able to identify unique data segments before any data is sent over the network. Only sending unique data over the network enables 50% faster backups, reducing the impact on the server by 20%-40% and the impact on the network by 80-99%.


So if you are an application owner or a backup administrator who has been plagued by storage silos and misaligned priorities, ditch your accidental architecture by bringing the power of Data Domain Boost for Enterprise Applications to your data protection environment. Check out DD Boost for Enterprise Apps as stand-alone software or as a part of EMC’s Data Protection Suite.

The Suite Life

I have been marketing high-tech solutions and gizmos for more than 23 years. Along the way, I’ve held a variety of management roles in marketing, sales and consulting, and have amassed a wealth of storage industry experience, particularly in tape, disk, and deduplication solutions. I earned an MBA from Northwestern University, Kellogg School of Business, and am living life in Irvine, California.

Latest posts by David Garcia (see all)


EMC Data Protection Suite

While waiting for the next polar vortex to bring freezing weather, some backup administrators undoubtedly find themselves daydreaming. Wouldn’t it be nice to teleport yourself to a warm, sunny beach resort until the storm blows over? But then the phone rings and it’s back to reality.

As the amount of data to protect continues to increase every year, administrators often struggle to implement the “best” backup, recovery and archive solutions to meet their current and future needs. If only they had the flexibility to quickly deploy the best solutions across physical and virtual machines at anytime, without calling their sales rep, requesting more funds, and dealing with the purchasing department. Is it just a dream?

Fortunately, there is a solution and it is available today. For many enterprise organizations, the number of virtual servers is outpacing the growth of physical servers. Time to buy new licenses to protect all that critical data on virtual machines? Not necessarily. Recovering data more quickly and easily would be great too, but it’s not in the budget…. Or is it? And the desire to move data from primary storage to other media can improve performance and lower costs. Need new licenses to deploy an archive solution? Maybe not.

The EMC Data Protection Suite won’t teleport you to a sunny, warm beach, but it can help you get there faster. By simplifying the purchase, deployment, and management of data protection software it has never been easier to protect critical data. With the freedom to mix and match solutions across physical and virtual environments, administrators can enjoy real flexibility. And they can meet evolving business needs, while reducing management and costs. Take a look at the Suite and see what it can do for your organization. It could help you free up the time to enjoy that much needed vacation





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