Posts Tagged ‘enterprise storage’

2017 – New Year, New Transformation

Howard Rubin

Consultant Product Marketing Manager, Dell EMC Storage Division
My name is Howard and I’m a marketing guy. There I said it! Admitting to it is the first step right? Truth be known, I started “life” as a phone support guy then got promoted to Sales Engineer due to my good looks. That role dragged on far too long. Hanging out in data centers at 3am installing and troubleshooting ATM and Frame Relay gear got old; just like that technology. When I’m not marketing tech stuff, I’m either playing with my own tech gear at home or travelling to some exotic destination with my incredible wife, Mary. Fifty/Fifty chance it’s a shopping or exotic beach destination next time you get my out-of-office message.

Latest posts by Howard Rubin (see all)

As we transition to a new year many people will make a resolution to do things better in life; to transform the way they live and interact in the world.  Some get a new job to increase life satisfaction, to make more money or quite simply live a healthier lifestyle. As a legacy EMC employee, we, as a company are transitioning to Dell EMC for the better.  And to do that, we must continue to operate flawlessly into 2017 and beyond for our customers.  We here at Dell EMC also want to see. our customers flawlessly transform  their data center for the better.

VMAX All Flash Transormation

For our customers running VMAX 1 and VMAX 2 (10/20/40K) platforms, refreshing to a new VMAX All Flash delivers incredible operational and TCO benefits.  We created VMAX All Flash to allow you run your business more effectively. Not only is it easy to purchase, migrate to and grow, but it’s so much simpler to manage.  Add to that the cost savings in footprint and consolidation and a storage managers life couldn’t get much better.

Here’s a quick example of a customer that did a VMAX 20K refresh to a new VMAX 450F. This customer had a 9-Bay VMAX 20K with 800TB of usable capacity.  We transformed them from a 9 rack VMAX 20K to a single bay/single floor tile VMAX 450F.  This new model delivered 6x more performance,  87% less energy, 92% less footprint with a whopping 40% lower TCO.

VMAX All Flash Performance (more…)

NVMe, Getting Ready for the 4K Television of Enterprise Storage

Caitlin Gordon

Director, Product Marketing, Storage Division
Caitlin has spent the past eleven years focused on all things storage and data protection, with a focus on enterprise storage. When she is not blogging, Caitlin spends her energy on her other passions as a tech nerd, sports nut and mama bear. With her “free time” (aka when she’s not chasing down one of her two young kids), she’s researching and discussing the latest tech rumors or celebrating/lamenting the latest Boston sports heartbreak/victory. You can also find Caitlin on Twitter (@caitsgordon) and YouTube.

As an unapologetic sports nut and tech nerd, I love it when these worlds collide.  This is exactly what happened while watching my football team play this Sunday when they aired a highlight of the team from 2000.  We were instantly shocked by the quality of the video, which was standard definition.  It’s amazing how quickly we get used to disruptive technology advances that become part of our everyday lives.  It’s easy to forget now, but the introduction and adoption of HDTV circa 2001 was arguably the most impactful technological advance since color television programming first aired in 1953.

As both an AV and IT nerd, what especially struck me here is the parallel in the evolution of television and enterprise storage technology.  The transition from SD (e.g 480i) to HD (e.g. 1080p) is much like the transition from HDD to SSD (don’t mind the similar acronyms!) in enterprise storage.  In both cases, this shift has provided dramatic benefits to consumers and has created a new normal.  We will never go back to spinning disk for enterprise storage and when is the last time you watched any of those hundreds of standard definition channels?  In fact, if your cable company is like mine, SD channels went away years ago to clear bandwidth for even more HD channels.

NSVe

Which brings me to the fun part… what’s next?  The next wave in TV technology, if you believe all the major manufacturers, is 4K… however, this nerd is skeptical (but that’s a different blog for a different day).  When it comes to enterprise storage, the industry buzz about ‘NVMe’ is escalating.  But let’s revisit our TV analogy to examine each of these “next evolutions” a bit more closely.   (more…)

GoDaddy Cuts Storage Costs and Improves the Customer Experience with Data Domain

Caitlin Mahoney

Senior Marketing Program Manager, EMC, Core Technologies Division
Caitlin Mahoney is a senior marketing program manager focusing on customer references for EMC’s Core Technology Division. As a 2013 graduate of Saint Michael's College in Vermont, she majored in Business Administration with a focus in Management and minored in Religious Studies. Caitlin studied abroad in Georgetown, Guyana in the summer of 2012. She was also a four year NCAA Division 2 Athlete as a member of the Women's Varsity Lacrosse Team. This year Caitlin ran her first Boston Marathon.

We caught up with Thomas Costello, GoDaddy’s senior manager for Enterprise Storage, at EMC World in May and got to hear about his very successful first year at the company, which he attributes in part to EMC® Data Domain®.

When Costello arrived at GoDaddy, the domain name registrar and web hosting company, he was put in charge of all things storage-related and given two immediate tasks: 1) reduce storage costs, and 2) improve the customer experience by more quickly restoring data that users accidently delete. By bringing in a Data Domain protection storage system, he accomplished both before he’d been there a year!

But let’s back up. You’ve no doubt heard of GoDaddy, but did you know that the company has more than 62 million domain names under management and 14 million customers with web sites?
web-design

It was the cost of storing those 14 million customers’ web site data that Costello was asked to get under control. That was no mean feat, since there was both primary and protection data to manage. When Costello arrived, in addition to having tape backup systems in all of its data centers, GoDaddy had another 40,000 tapes stored off-site; amounting to some 38 PB of backup data in total.

Costello’s first step was to understand the Total Cost of Ownership (TCO) for the tape backup operations and he soon found that it was more than anyone had realized. He then contrasted this against the TCO of disk-based backup solutions from a shortlist of vendors. “By far the lowest cost, not just per gigabyte but total cost for the operations of those devices, was Data Domain,” he says. “It was significant, a clear winner on total cost of ownership.” (more…)

Flash is Taking Over the Data Center

Laura DuBois

IDC Group VP and Guest Blogger
Laura DuBois serves as Group Vice President for IDC's Enterprise Storage, Server and System Infrastructure Software research, quarterly trackers, end-user research as well as advisory services and consulting projects. Her leadership and oversight spans Enterprise Computing, Storage, Converged Systems, Systems Infrastructure Software and Cloud Infrastructure and Services. She leads a team of analysts responsible for identifying and analyzing vendor strategies, emerging technology and market and customer trends affecting IT buyers and datacenters worldwide. Ms. DuBois speaks frequently at IDC, industry, and customer events around the world and is often quoted in leading business and technology publications. Prior to joining IDC, Ms. DuBois held various leadership positions in product management, software engineering and product marketing for companies such as EMC Corporation, StorageNetworks, Hitachi Data Systems and PictureTel Corporation. Her expertise is often called upon to present at IDC events, industry and customer forums and conferences around the world, and she is frequently quoted in leading business and technology publications. Ms. DuBois holds an undergraduate degree from Syracuse University and a Master's degree of Business Administration from Boston College.Laura DuBois serves as Program Vice President for IDC's Storage practice, which includes Storage Systems, Software and Solutions research offerings, quarterly trackers, end-user research as well as advisory services and consulting programs. Ms. DuBois leads IDC's team of storage analysts responsible for identifying and analyzing vendor strategies, technology, market and customer trends affecting various market segments within the storage industry and data centers worldwide. Ms. DuBois speaks frequently at IDC, industry, and customer events around the world and is often quoted in leading business and technology publications. Prior to joining IDC, Ms. DuBois held various leadership positions in product management, software engineering and product marketing for companies such as EMC Corporation, StorageNetworks, Hitachi Data Systems and PictureTel Corporation. Her expertise is often called upon to present at IDC events, industry and customer forums and conferences around the world, and she is frequently quoted in leading business and technology publications. Ms. DuBois holds an undergraduate degree from Syracuse University and a Master's degree of Business Administration from Boston College.

Latest posts by Laura DuBois (see all)

flash data centerThe rate of adoption of flash in the enterprise storage systems market today points to not IF flash will take but rather WHEN and WHERE.  When considering the growing use of flash in both hybrid and all flash arrays, there are four key drivers:

A declining $/GB.  On a blended average basis enterprise SSDs are expected to go from $1.27 per GB in 2014 to $0.27/GB by 2019.  This decline of 24.7% on a compounded basis, influenced by factors such as overall NAND supply, the increased use of 3D and TLC NAND and specific type of NAND flash used in the SSD.  Systems vendors are augmenting the $/GB declines with use of a range of NAND technology from SLC to MLC to eMLC.  This allows systems vendors to find the right balance between cost, endurance and performance and incorporating IP to accommodate a given architectural tradeoff.

Use of efficiency and optimization techniques.  The use deduplication and compression made disk, rather than tape, viable for backup and operational recovery.  The same is true with flash, and with enhanced techniques for managing copy data, which constitutes up to 60% of all enterprise data, even more efficiency can be gained on modern all-flash platforms.  The effect of efficiency approaches with flash memory not only reduces capacity consumption but also aids in reduced wear.  And external Systems suppliers have breached the effective $2/GB threshold continuing to make flash more attractive for a broader set of workloads. (more…)

What This Year’s Super Bowl and Cloud Data Protection Have in Common

Lori Witzel

Product Marketing Manager, Spanning by EMC
Lori Witzel is a Salesforce MVP, has worked with and for SaaS companies since 2005, and has been sharing info with, listening to, and learning from tech users ever since. She is currently PMM for Spanning Backup for Salesforce, as well as PMM for Spanning Backup for Google Apps. Prior to Spanning Backup, Lori worked for various early-stage Cloud start-ups, mid-sized middleware providers, and ed tech firms, and she’s always eager to learn more. Lori's profile on LinkedIn: https://www.linkedin.com/in/loriwitzel

This year’s Super Bowl could be characterized as “The D-Bowl” – a contest that may be decided by who had the best defense. While the two final contenders are still TBD at the date of this blog’s writing [editor update – the final two are the Denver Broncos and Carolina Panthers], as FiveThirtyEight’s Neil Paine wrote regarding the NFL’s Final Four, “…defensively, this might be the best quartet of teams in any conference championship round.”data protection defense

So what on earth do the Final Four have in common with SaaS and cloud data protection? You guessed it! It’s all about the D, and protecting what’s most valuable in an organization. According to the Merriam-Webster Online Dictionary, one of the definitions of “defense” is a “means or method of defending or protecting oneself, one’s team, or another.” The Super Bowl finalists and EMC’s Cloud Data Protection both have strengths in protecting their teams, and in reducing the risk of loss.

For example, let’s think about Salesforce, a popular SaaS and cloud customer relationship management platform, one we use at EMC. Salesforce data is often used to populate sales pipeline reports, and that data also flows downstream into ERP systems. It contains information vital for executive management planning and resource allocation. Now imagine, if you will, that something happens to cause Salesforce data loss during the last two weeks of a quarter – what would THAT do to the reporting needed within an organization?

I know, you’re skeptical – Salesforce surely provides extensive data protection and recovery for its platform. And I’d agree that Salesforce is redundant, secure, and has a great record for uptime. But Salesforce has no way to distinguish changes made by mistake from changes made on purpose. They cannot protect an organization from admin errors, or third-party application sync errors, or custom misconfigurations that lead to data loss. (more…)

SUBSCRIBE BELOW

Categories

Archives

Connect with us on Twitter

Click here for the Cloud Chats blog