Posts Tagged ‘ESG’

Comparing All-Flash Storage TCO for the Modern Data Center

Chhandomay Mandal

Director of Solution Marketing, EMC All-Flash Storage
Chhandomay Mandal, a 20+ year storage industry veteran, is the Director of Solution Marketing for EMC All-Flash Storage. He is currently responsible for the integrated leadership of all EMC All-Flash End User Computing (EUC) solutions enablement, partnering, and business development. Prior to EMC, Chhandomay led Dell’s storage solutions marketing efforts for desktop virtualization, server virtualization and private cloud. He spent 11 years at Sun Microsystems holding different leadership positions across marketing and engineering organizations. Chhandomay has been awarded 13 patents by US Patent and Trademark Office. He has a PhD in Computer Science from University of Florida, MBA from Kelley Business School of Indiana University, and BTech from Indian Institute of Technology, Kharagpur.

It’s 2016 – the “Year of All-Flash” for primary storage. The market, however, is crowded with all-flash arrays from many different vendors. The design decisions and tradeoffs made by these vendors can result in very different all-flash system capabilities, and ultimately, tradeoffs in economic benefits to the organization.

So, how does one choose the best for an organization? Leading analyst firm ESG have published a new TCO study to help businesses understand the pros and cons of some of the leading all-flash arrays on the market today.

The research builds on an earlier study measuring the 5-year TCO and business impact of consolidating workloads with an EMC XtremIO all-flash array at a mid-market software development company generating $54M in annual revenue. It showed XtremIO offering a 5-year storage TCO saving of $2.8M along with an additional $3.2M in business impact, for a total of a $6M advantage.

The new study uses the same model to compare the TCO of XtremIO to four other market leading all-flash array offerings from different vendors.  Although EMC has launched a complete portfolio of flash solutions with VMAX All Flash, Unity and DSSD in 2016, this report is focused only on XtremIO due to the fact that XtremIO was examined in the previous study.

ESG anonymized the companies, referring to them as Vendors A through D. Each provided significant TCO and economic business advantages over the traditional storage systems that ESG analyzed in 2015. However, ESG found that all of these all-flash offerings were designed to optimize a few strategic advantages, and did not offer the entire spectrum of benefits that XtremIO did.

For example, Vendor A was designed to be simple to administer, simple to deploy, and space-efficient. However, the active/passive scale-up design, traditional data protection, and redirect-on-write snapshot technology meant more hardware had to be deployed to satisfy the requirements, and the process of dealing with copies of data was simplified, but not optimized.

Vendor B offered a very economical scale-out design using commodity hardware and advanced QoS, but also had to deploy more hardware, and limited redirect-on-write read-only snapshots meant that workarounds had to be employed to manage copies of data.

ESG found that the flash array by Vendor C provided good performance. However, the need to integrate an external storage virtualization solution to provide copy-on-write-based data services greatly reduced its performance capabilities and increased the complexity of the solution.

Finally, Vendor D lacked the management capabilities of the other products and could not provide the predictable performance that is required in a modern data center.  The lack of copy data management functionality caused ESG to suggest that it would significantly lengthen the time taken to create, manage and roll forward/back copies for test, development, QA and go-live operations.

The net result?
As ESG explained, the ability to satisfy the requirements of the organization with less physical hardware generally meant lower costs for acquisition, support and maintenance, and power and cooling. The simplified management and monitoring, along with the zero impact, easy-to-use virtual copy and refresh/restore capabilities of XtremIO, helped to minimize storage-related administrative costs.

Figure 1: ESG's Modeled 5-year Storage TCO for All-Flash Vendors

Figure 1: ESG’s Modeled 5-year Storage TCO for All-Flash Vendors

In addition to offering the lowest storage TCO among the all-flash vendors, ESG also found that XtremIO delivered the largest economic advantage to the modeled software development organization over the 5-year period. When compared to most of the other four vendors, the XtremIO solution would be expected to provide more predictable performance and quicker recovery for the production database, resulting in increased customer retention, fewer lost sales, and the ability to benefit from the results of running daily analytics on the same system.

Among the all-flash arrays ESG reviewed, XtremIO is the only one to offer truly advanced copy technology with XtremIO Virtual Copies (XVC) and integrated Copy Data Management (iCDM). These greatly simplify and accelerate the job of providing copies of data for test, development, QA, and go-live testing with little to no impact to the production database. ESG found that the abilities to quickly roll-forward and roll-back changes to these copies result in shorter development cycles for new products and quicker patching and enhancements to existing product lines. This faster time to product revenue streams and increased customer retention for existing products help further justify an investment in XtremIO.

Figure 2: Additional Economic Benefits Expected from an XtremIO Deployment over Other AFAs

Figure 2: Additional Economic Benefits Expected from the XtremIO Deployment over Other AFAs

Combining the storage TCO benefits and additional business impact, ESG reveals that the modeled organization could expect to realize approximately $1-3 million more over the 5-year period by deploying XtremIO rather than any of the other four all-flash arrays.

Figure 3: Expected TCO Savings and Economic Benefits Gained by Deploying XtremIO vs. Other AFAs

Figure 3: Expected TCO Savings and Economic Benefits Gained by Deploying XtremIO vs. Other AFAs

Get the XtremIO vs. other all-flash arrays TCO study here for the thorough analysis conducted by ESG. Enjoy!

Why you should be as excited about DD VE as I am

Jason Buffington

Principal Analyst at ESG and Guest Blogger
Jason Buffington is the Principal Analyst at ESG focusing on all forms of data protection, preservation and availability. He has actively deployed or consulted on data protection and storage solutions for 27 years, via channel partners, data protection ISVs and Microsoft.

Latest posts by Jason Buffington (see all)

Earlier this month, EMC announced Data Domain Virtual Edition (DD VE) – and there are several reasons why many will be interested in it and how it might impact their presence in the broader data protection market.  EMC is not the first deduplication vendor to offer a virtualized appliance, but for many, ‘Data Domain‘ is still synonymous with the concept of ‘deduplicated disk‘ for data protection and preservation scenarios.

Virtual5

 

Here is why DD VE matters:

  • A virtual dedupe appliance opens up new opportunities for smaller organizations that might not want to justify a physical appliance, but still wanting better deduplication than some backup software alone can achieve. This includes not only SMB customers, but also broadly distributed remote office and branch office (ROBO) scenarios.
  • Because of the integrated replication mechanisms between Data Domain appliances, a DD VE ought to provide not only optimized local storage (for local/fast recovery), but also replication for data survivability scenarios such as BC/DR of ROBO data to a corporate headquarters. Managed Service Providers (MSPs) with significantly larger Data Domain systems could offer similar centralized-replication services to subscribing SMB customers that otherwise don’t have a second site to replicate to.
  • Another potential MSP or hyperscale cloud scenario is the reverse of DD VEs within ROBOs to a central MSP dedupe. Instead, some MSPs may wish to ‘spin up’ a DD VE per subscriber, as a completely isolated and client-managed target, for hybrid data protection.
  • Customers leveraging hyperconverged appliances may be excited to see a virtualized deduplication appliance, especially when paired with built-in hypervisor backup tools or virtualized backup servers, resulting in a completely autonomous infrastructure … with ROBO scenarios, especially those in particularly disconnected environments such as petroleum, ships, military, etc.

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How to Drive Storage Performance Up and Costs Down

Mark Geel

Senior Product Marketing Manager
I have been marketing EMC’s mid-range portfolio for quite some time now. I have seen some technologies come and go, been part of major technology trends and continue to be impressed by the pace of technological innovation. I love speaking with customers, partners and sales guys. And at “The Core”, I’m a straight shooter…and I tell it like it is.

Latest posts by Mark Geel (see all)

Just think about duplicate data for a second. Think about your own computer right now storage performance 1and how many copies of the same you file are storing, managing and protecting?  Just think about when that is multiplied by 100 or 1000 in a virtual desktop environment.  What about the attachments that get forwarded around within your email infrastructure?

How much are you spending to store, manage, and protect the exact same “chunk” of data over and over again?

Do you know how much you could save in storage, management, and protection costs by eliminating redundant data?  And did you know you can do all this while improving your storage performance?

 It comes as no surprise that data reduction technologies are viewed by some as a must have feature. In fact earlier this year, in a customer survey conducted by the Enterprise Strategy Group (ESG), found that data reduction technologies were the second most important “must have feature” driving storage purchasing decisions. Do you agree?

storage performance 2

Combine data reduction with intelligent storage tiering and the result is a greater percentage of data residing on the fastest storage tier (for example flash based solid state drives) improving overall performance.

Think about the benefits of Data Reduction technologies:

  • Managing data more efficiently and effectively
  • Having to manage less data
  • Lowering overall infrastructure costs

But did you know that deduplication leads to not only improved efficiencies, better storage utilization, and lower storage costs, but also improved performance?

The hybrid-flash market is huge, and continues to grow at a healthy rate. Basically, utilizing flash drives allows your overall system performance to increase but at what cost? We all know that Solid State Drive (SSD) delivers at least 250x more IOPS than a Hard Disk Drive (HDD) (roughly 5,000 IOPS vs 180 IOPS). We also know that a SSD can cost as much as 8x compared to a HDD. So by mixing SSDs for performance, with HDDs for economies of scale, add in block-level deduplication, thin provisioning, and compression, and now you are able to benefit by an efficient hybrid-flash array, right? (more…)

Taking the First Steps in Lowering TCO through Consolidation

Chhandomay Mandal

Director of Solution Marketing, EMC All-Flash Storage
Chhandomay Mandal, a 20+ year storage industry veteran, is the Director of Solution Marketing for EMC All-Flash Storage. He is currently responsible for the integrated leadership of all EMC All-Flash End User Computing (EUC) solutions enablement, partnering, and business development. Prior to EMC, Chhandomay led Dell’s storage solutions marketing efforts for desktop virtualization, server virtualization and private cloud. He spent 11 years at Sun Microsystems holding different leadership positions across marketing and engineering organizations. Chhandomay has been awarded 13 patents by US Patent and Trademark Office. He has a PhD in Computer Science from University of Florida, MBA from Kelley Business School of Indiana University, and BTech from Indian Institute of Technology, Kharagpur.

Those of you who have been tasked with purchasing storage for your IT organization know that it is not a simple task.  There is a balancing act that needs to takes place between the needs of the business units along with their different business objectives and storage requirements.  In most cases a single storage solution will not work.  Instead IT is challenged with having to maintain multiple storage systems. These days the gauntlet has been thrown down and IT is being asked to do more with less.

In order to find the right investment the IT purchaser should ask themselves the following questions about each storage solution they investigate:

  • Will this improve security and risk management?
  • What will the return on investment be?
  • Will our business processes improve?
  • Will this there be a reduction in operating expenditures?
  • Will this help to improve regulatory compliance?

It is also very important that as you chose a solution that the financial vision is shared by both IT and business management.  The final goal is to have the investment reduce costs while contributing success to the business.

What is the solution?

There are several options out there.  However, analysts from the Enterprise Strategy Group studied the Total Cost of Ownership (TCO) and business impact of such mixed workload storage consolidation on EMC’s XtremIO. They modeled a mid-sized software development company with $54M in annual revenue. The analysis compared the storage-related costs that could be expected when deploying siloed storage arrays to meet business requirements with those that could be expected to be paid if the company chose to deploy a consolidated solution on a single XtremIO X-Brick (Figure 1). ESG Lab also analyzed some of the additional economic business advantages that would be realized when deploying XtremIO instead of a traditional storage system. All assumptions of XtremIO business benefits used in the model were validated for accuracy through real-world XtremIO customer testimonials.

TCO1

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