Posts Tagged ‘Flash’

Winning the Olympic Gold and Modernizing the Data Center shouldn’t be a Flash in the Pan

Sebastian Yiang

Product Marketing Manager, Dell EMC Core Technologies, Asia Pacific and Japan
I started out in the IT industry almost 20 years ago as a systems analyst in a large telco within its Internet Service Provider BU to drive product and business development of consumer and enterprise Internet services. I then had the opportunity to do business development and product marketing for connected consumer electronics, web hosting and data center services, and storage solutions before I joined EMC. My current role at Dell EMC is product marketing for Data Protection and Availability Division for Asia Pacific and Japan region. I am based in sunny Singapore and enjoy traveling with my family.

all-flash-olympicsIt was August 12th. The 100m butterfly finals at the 2016 Rio Olympic Games glued a nation of 5 million to their television sets as their national swimmer Joseph Schooling competed with the Games’ most medaled and legendary Michael Phelps. Smashing the Olympic, Asian and national records, Schooling became the world’s fastest butterfly specialist and brought home Singapore’s first-ever Olympic Gold medal. Schooling has taught us many valuable lessons. His achievement shows us that we can all achieve our dreams if we set our goals, take actions and stick to the game plan, despite facing challenges and failures along the journey.

What lessons can enterprise IT learn from this success story?



Review and Update Your Business and IT Goals
At the age of 14, Schooling met his idol Michael Phelps in Singapore back in 2008 when the United States Olympic swim team stopped over for a training camp before the Beijing Olympics. Eight years later, he beat his idol with an Olympic record of 50.39 seconds in the 100m butterfly event. Schooling revealed in a local press interview that Phelps helped to inspire him to achieve Olympic glory. His goal is nothing less than a gold medal. With his Olympic dream in mind, Schooling gave himself a higher goal after achieving major milestones.

Many IT professionals have personal goals in their career. But how many know their organization’s business and IT goals? For enterprise IT to achieve success in positively impacting the organization’s business and growth, there must be a strategic goal and plan that motivates every IT personnel. Otherwise, disengaged and unmotivated staff affects IT productivity and staff morale, and even derails your goals.

Most IT organizations have strategic goals to optimize or modernize their data centers through the deployment of virtualization, cloud, software-defined and open platform technologies. With flash drives becoming more affordable over the last few years, compression technologies and business requirement for always-on mission-critical applications, many IT organizations are now looking to modernize their data centers with all flash storage arrays and relegating traditional disk to bulk and archive storage requirements.

If you have not considered an all-flash storage strategy for your data center, this IDC infobrief on global flash technology adoption dated Feb 2016 may change your mind. It concludes that “flash is unlocking innovation and enabling business transformation”. (more…)

Show Me the Honey: Sweet VMware Integration with EMC Unity

Brian Henderson

Director, Unity Product Marketing

Catch The Buzz
Those aren’t bees flying around the office.  It’s the buzz created from EMC’s latest storage platform.  Our new entry/midrange all flash Unity system has received great marks in the industry and customers are voting with their wallets for this simple and affordable data storage and services platform.  VMware is even excited about it and we’ve done a blog and a podcast with them.


How Sweet Is Unity?

  • Customers love the simple HTML5 interface and how easy we’ve made it to manage one or multiple systems from an intuitive interface that requires no training.
  • Storage geeks love the modern all-flash architecture and how we added data services via Linux and Docker containers (yes, we were doing containers before containers were cool). We support the latest TLC flash drives, the latest Intel processors, and have committed to an aggressive roadmap
  • IT managers love the flexibility of Unity – they can deploy a SW-defined virtual storage appliance, an all flash array, or a converged server/network/storage Vblock 350 – all based on the same operating system. It’s fully unified with file, block, NAS or SAN that lets it professionals store just about anything on these systems. Go Anywhere with Unity!
  • Financial types love the affordability of this system – with a starting price of FREE for the UnityVSA and under $10,000 for a Unity system, it’s a no brainer to at least spin up a copy in your VMware lab and try it out.


Now that Data Centers are Bursting at the Seams is it Time to Modernize?

Guy Churchward

President, Core Technologies Division
Guy Churchward is President of Core Technologies at EMC Corporation. He is responsible for a division that is redefining storage, through a comprehensive portfolio of core storage solutions encompassing the award-winning VMAX, VNX, VNXe, XtremIO, VPLEX, and Data Domain technologies and a cutting-edge software portfolio that delivers simplified storage systems management, continuous availability, replication, backup, and archive solutions. Churchward has more than 27 years of experience in the IT industry, with broad international experience that spans executive management, engineering, sales, marketing and business development capacities. He joined EMC in May 2012, when he served as Senior Vice President of Engineering for the Backup & Recovery Systems Division, before becoming Division President in October 2012. He was appointed to lead the Core Technologies Division in October 2014. Prior to joining EMC, Churchward was President and CEO of LogLogic, an enterprise log and security intelligence platform company. He has also served as Vice President and General Manager of the Data Protection Group at NetApp, where he was responsible for product strategy and development of the company's portfolio of disk-to-disk and disaster recovery products, as well as Vice President and General Manager of BEA's WebLogic Products Group. In addition, he has held senior management positions at Sun Microsystems (formerly Tarantella Inc.), The Santa Cruz Operation (formerly IXI), Accenture (formerly Binder Hamlyn) and Olivetti. Churchward holds an Executive MBA from Stanford Business School and studied computer science at Cambridge Tutors College, England.

When you live in an older house, where the layout doesn’t really work for the way you live your life and there aren’t enough closets to satiate your wife’s shoe fetish, maybe it’s time to modernize! But do you knock the whole house down and start again? Maybe it’s tempting but, what about the investment that you’ve already made in your home? The bathroom you had refitted last year or the wiring you had redone? And where are you going to live during the whole inevitably elongated process?


It’s similar when you want to modernize your IT infrastructure: you have money sunk into your existing technology – probably still amortized for a year or two into the future – and you don’t want to face the disruption of completely starting again. We call this investment hangover ‘tech debt’.

For many companies, this debt includes a strategy for data storage that takes advantage of a shrinking per-gig cost of storage that enables them to keep everything. And that data is probably stored primarily on spinning disk with some high-availability workloads on flash in their primary data center. The old way of doing things was to see volumes of data growing and address that on a point basis with more spinning disk.

But, just like the house we mentioned earlier, data centers are bursting at the seams and it’s now time to modernize – but how?

Read the full blog here to learn how to get started!

All Flash Arrays, Don’t Forget Your Helmet!

Alyanna Ilyadis

Product Marketing Manager, Dell EMC
Alyanna is a Product Marketing Manager at Dell EMC working in data protection. She graduated from Bryant University in 2015 and has been working at Dell EMC since then. Outside of work, she enjoys illustrating and putting too much time into video games.

Super flash-blogIf you have a flash environment (Or know flash at all) you’re aware of its high performance. However, that high performance also demands the same level of speed in all aspects of its use. Meaning, you need to consider what you’re using to protect that all flash array, and know that you can’t skimp out on it. Not having the right data protection for your flash array would be like driving a racecar without a helmet – and everyone knows that’s a bad idea. Yet, the wrong protection solution can become a bottleneck to your mission critical workloads on flash, with your backup slowing down or even stopping your application.

When protecting a flash environment, there are some requirements to keep in mind. First, and foremost, is performance. Service Level Agreements are becoming stricter and your array needs the performance to meet these SLAs – which include backup windows, RPO and recovery time. Second is efficiency – flash storage, and the applications stored on them, can’t be impacted by protection. Having your flash array’s performance compromised is never an option. Last, but hardly the least, is agility. Since flash storage is usually a component of an ever evolving data center, it’s important that the data protection solution you implement evolve alongside your business.

There are three main pieces that are critical to consider when protecting an all flash array: Continuous availability, Replication for disaster recovery, and Backup and recovery.

Let’s start our discussion off with continuous availability, and how important it is to flash. All flash arrays give the best performance for the most demanding mission critical applications. These applications most often also need the highest level of availability. As the name suggests continuous availability is about keeping your mission critical applications always on.  Your availability solution should offer zero RTO and zero RPO even in the face of natural disasters and catastrophic hardware failures. In addition that same solution should offer a powerful data mobility engine that can eliminate planned downtime for time consuming storage tech refresh and workload balancing across arrays. (more…)

Flash-focused Array Architectures Enable New Workloads, Driving Economic Benefits for Customers

Ashish Nadkarni

IDC Program Director, Enterprise Servers and Storage and Guest Blogger
Ashish Nadkarni is a Program Director within IDC's worldwide infrastructure practice, which includes research on servers and operating environments, storage systems and software, and networking infrastructure for enterprise and cloud data centers. This research is delivered via syndicated programs and reports, special studies, Trackers and other data products, end-user research programs, and via advisory services and consulting programs. Ashish oversees IDC’s Server research, which spans x86 servers and integrated systems, non-x86/Unix systems, and mainframe class servers. It examines impact of server architecture on systems software such as operating environments, server and client virtualization, and cloud system software. This research also includes areas such as workloads and deployments, segmentation of server hardware based on current and next-generation workloads, and emerging computing paradigms such as disaggregated/rack-scale systems. As a part of IDC’s Storage, Ashish oversees research on software-defined storage, storage for Big Data and Analytics, Data Protection and Archiving, and Business Continuity and Disaster Recovery. He also participates in activities related to research on enterprise and cloud storage systems and software, software-defined infrastructure, infrastructure for and in the cloud. Ashish co-leads IDC's Global Overview program on Big Data and Analytics, one of the four pillar programs of IDC 3rd platform research agenda. This program tracks the infrastructure and software technologies associated with Big Data and Analytics. It also covers research on a wide range of related services, integration strategies, use cases, and go-to-market strategies. With a background in infrastructure operations, Ashish takes key interest in emerging technologies that can shape the future of infrastructure markets worldwide. Clients of IDC can benefit from Ashish’s insight on evolving industry and market trends, vendor and product projections, and the impact of new technology adoption. Ashish’s industry experience spans engineering, consulting, operations and product management positions at leading firms like Bose, Computer Sciences Corporation, GlassHouse Technologies, EMC and AutoVirt. Ashish received his M.B.A. in Entrepreneurship from Babson College and his Masters degrees in Physics from the University of Pune, India.

Flash-enabled storage architectures have been in existence for a few years now. They underpin the Modern Data Center, which comprises a shared infrastructure resource model governed by policy-based service quality and automated enforcement of service level objectives. Flash boosts the ability of a storage system to scale linearly in terms of capacity and performance. Flash also vastly improves the predictability of the storage system.flash architecture

Some suppliers, such as EMC, are pioneering the task of completely re-engineering their storage systems across the board, starting with flash as a caching layer and more recently as the persistence tier. Architecturally, it serves customers well because of the combination of superior performance characteristics of flash and the system design itself.  Such storage systems are pervasive in existing workflows and can scale well for newer workflows, like business analytics.

With newer silicon technologies and “under the hood” software modifications to support high-density and low-cost flash, suppliers can now introduce capabilities like “always-on” data optimization, integrated copy data management, and deep application integration. These capabilities were first available in purpose-built all-flash arrays, and EMC is leading the market in extending existing array architectures to best take advantage of flash. EMC has built the VMAX All Flash to support high-capacity/low-cost flash drives, and tuned the global cache to improve performance while simultaneously improving flash endurance.  It has as well incorporated advanced analytics to optimize and balance IOs across high-capacity flash devices.

Arrays like the VMAX All Flash work well in modern, fully-automated virtual data centers, where the storage system acts as a data-management continuum, not just a singular or disparate infrastructure resource. Services such as integrated copy data management, mixed workload lifecycle management, and automated service levels line up well along this continuum. Integrated copy data management, for example, is a big deal because of the increased demands that the line of business places on IT for timely creation and ongoing management of secondary data copies used for development, test, analytics, reporting, and local recovery. (more…)




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