Posts Tagged ‘hybrid cloud’

Now that Data Centers are Bursting at the Seams is it Time to Modernize?

Guy Churchward

President, Core Technologies Division
Guy Churchward is President of Core Technologies at EMC Corporation. He is responsible for a division that is redefining storage, through a comprehensive portfolio of core storage solutions encompassing the award-winning VMAX, VNX, VNXe, XtremIO, VPLEX, and Data Domain technologies and a cutting-edge software portfolio that delivers simplified storage systems management, continuous availability, replication, backup, and archive solutions. Churchward has more than 27 years of experience in the IT industry, with broad international experience that spans executive management, engineering, sales, marketing and business development capacities. He joined EMC in May 2012, when he served as Senior Vice President of Engineering for the Backup & Recovery Systems Division, before becoming Division President in October 2012. He was appointed to lead the Core Technologies Division in October 2014. Prior to joining EMC, Churchward was President and CEO of LogLogic, an enterprise log and security intelligence platform company. He has also served as Vice President and General Manager of the Data Protection Group at NetApp, where he was responsible for product strategy and development of the company's portfolio of disk-to-disk and disaster recovery products, as well as Vice President and General Manager of BEA's WebLogic Products Group. In addition, he has held senior management positions at Sun Microsystems (formerly Tarantella Inc.), The Santa Cruz Operation (formerly IXI), Accenture (formerly Binder Hamlyn) and Olivetti. Churchward holds an Executive MBA from Stanford Business School and studied computer science at Cambridge Tutors College, England.

When you live in an older house, where the layout doesn’t really work for the way you live your life and there aren’t enough closets to satiate your wife’s shoe fetish, maybe it’s time to modernize! But do you knock the whole house down and start again? Maybe it’s tempting but, what about the investment that you’ve already made in your home? The bathroom you had refitted last year or the wiring you had redone? And where are you going to live during the whole inevitably elongated process?


It’s similar when you want to modernize your IT infrastructure: you have money sunk into your existing technology – probably still amortized for a year or two into the future – and you don’t want to face the disruption of completely starting again. We call this investment hangover ‘tech debt’.

For many companies, this debt includes a strategy for data storage that takes advantage of a shrinking per-gig cost of storage that enables them to keep everything. And that data is probably stored primarily on spinning disk with some high-availability workloads on flash in their primary data center. The old way of doing things was to see volumes of data growing and address that on a point basis with more spinning disk.

But, just like the house we mentioned earlier, data centers are bursting at the seams and it’s now time to modernize – but how?

Read the full blog here to learn how to get started!

Stepping Up to the Plate for Mid-Tier Storage

Joe Catalanotti

Product Marketing Manager, Dell EMC, Midrange Storage
Joe Catalanotti is a Product Marketing Manager with Dell EMC Midrange Storage focused on Unity all-flash storage products and solutions. Joe has over 25 years of product and channel marketing experience in storage hardware/software, asset management, and CAD/CAM technology. Joe has been instrumental in the development and execution of go-to-market plans, product launches, and other facets of product marketing. Joe holds a BS degree in Industrial Engineering and Management (Sigma Epsilon Rho) from Northeastern University as well as a degree in Architecture from Wentworth Institute of Technology.

It’s not uncommon to use baseball metaphors to describe business success and how they compete. And since it’s the start of the new baseball season – let’s do it.  Innovative ideas, talented people, courage to change, and lofty goals are a lot like what it takes to field a winning baseball team.  There’s a lot of similarity between a winning baseball team assembled for fans and building out innovative business solutions for customers. And as businesses swing for the “technology” fences, they also need to learn to handle the curveballs thrown at them like market shifts, technology changes, global economics, and customer trends.

Even with the love of the game in mind, mid-tier companies struggle with having the same needs for business agility and efficiency to address a growing set of application and virtualization needs as larger enterprise organizations – but with IT budgets that are just a fraction of their enterprise peers.

There’s a growing need for mid-tier IT organizations to reduce risk, be agile, and simplify and automate operations – and all while keeping costs down. Up to now, no vendor has batted a thousand on delivering all of this in a single solution – especially with storage.

These IT departments struggle with storage from a number of standpoints, including management complexity, inflexible deployment options, data growth, and a lack of affordable flash storage options. As resources become even more constrained, and IT budgets generally remaining flat, IT has had to handle servers, storage, networking, data protection, virtualization and more.  Gone are the days of having a dedicated admin focused only on storage. Let’s face it, in mid-tier businesses; IT personnel are being transformed into generalists forced into ‘playing’ many technology positions to stay competitively viable.

When IT decides to make a storage purchase, they need that storage to last.  The tools must be modern, easy to understand, easy to use, and leverage the latest technology that helps simplify and automate tasks.  At the same time, the systems they purchase must be affordable, deliver the best TCO throughout the life of the array and be flexible enough to be repurposed for a variety of different workloads. This is a lot to ask from a single mid-tier storage array, tasked with running important business applications. And the competitors have either struck out or taken a rain check on much of this. (more…)

Finding Order out of Chaos in the Multi-hyphenated IT Landscape

Sebastian Yiang

Product Marketing Manager, Dell EMC Core Technologies, Asia Pacific and Japan
I started out in the IT industry almost 20 years ago as a systems analyst in a large telco within its Internet Service Provider BU to drive product and business development of consumer and enterprise Internet services. I then had the opportunity to do business development and product marketing for connected consumer electronics, web hosting and data center services, and storage solutions before I joined EMC. My current role at Dell EMC is product marketing for Data Protection and Availability Division for Asia Pacific and Japan region. I am based in sunny Singapore and enjoy traveling with my family.

IT storyscapingIT has disrupted many industries and job functions and will continue to do so at a faster pace in today’s hyper-connected world. Even marketers are not spared. In their book Storyscaping: Stop Creating Ads, Start Creating Worlds, Gaston Legorburu and Darren McColl share that storytelling, or story-based differentiation, is no longer the best marketing approach in the digital space. Instead, they advocate “storyscaping,” which is a story system built on engaging customers based on elements of value, story and experience, and focusing on becoming part of  customers’ worlds.

Likewise, IT professionals need to see the forest for the trees; not just living within their multi-hyphenated world but offer value, story and experience to their users. Otherwise, businesses are more likely to view enterprise IT as a cost center and not an area of investment. Unfortunately, enterprise IT often shies away from empowering business users and giving them a more immersive user experience in fear of losing control and visibility. They also fail to articulate and convince their business users how and why IT investments and policies are adding value to the organization. The first sign of chaos is when business users start bypassing IT and go hunting for IT services outside the organization.

How then can enterprise IT find order amidst the chaos that arises from a disengaged organization?

#1:   Transparency is Key
Borrowing from one of Dilbert’s sarcastic one-liners, IT users would assume that IT accomplishments are “suspiciously hard to verify.” Benefits and policies made to new IT investments need to be defined and made relevant to the users. Otherwise, users will not connect with the story and play an active role in it. (more…)

Which Cloud is Right for Your Business?

Brian Heckert

Principal Content Editor, Dell EMC
My first long-term exposure to technology was the typewriter. I still love that invention, which really sparked my interest in writing. For the past 20 years, I have worked in high tech as a content development specialist, marketing writer, and documentation editor. Prior to working in the software industry, I was a journalist, photographer, photo editor, and military fire fighter. After hours, I enjoy spending time with family, reading, and hiking in the mountains.

A cloud is not just a cloud. Just look up into the sky on any given day and you’ll notice a wide variety of sizes and unique characteristics that define each type. For example, there is the stratus variety. These clouds are very horizontal and are usually seen at lower altitudes. They often mean rain or snow, depending on the temperature. Cirrus clouds, on the other hand, are high-altitude clouds. They are thin and wispy and conjure up images of castles in the sky. Cumulus clouds are those fluffy, puffy, clouds that look perfect in a deep blue sky. They pile up like giant cotton balls and are common in the early afternoon on warm days. Cumulus clouds complete the perfect sky for a western movie’s panoramic shot.

There are other types of clouds that have nothing to do with the weather but are nevertheless just as common. For example, there is the private cloud, the public cloud, and the hybrid cloud. If you’re thinking about modernizing your data protection infrastructure, it’s hard not to consider any of these clouds as being just as important as the ones overhead. Do you know the difference between the clouds that can protect your data?

Public clouds: One of the most common clouds. Public clouds are economical for large and small businesses looking for a third-party to manage applications, data, or both. Mozy by EMC is a good example of a public cloud service. With a public cloud, the servers, storage, network infrastructures, and applications are shared across a broad set of subscribers. Advantages of the public cloud include little to no capital expenditure and speed of deployment. (more…)

Top Predictions for 2016: Cloudy Skies with Clearing Complexity

Scott Delandy

Technical Director, EMC Core Technologies Division
Scott Delandy is Technology Director with EMC’s Core Technology Division (including VMAX, XtremIO, VNX, Data Domain, VPLEX, and RecoverPoint). Scott has been in IT for 25 years and has wide range of expertise across storage, virtualization, mission critical systems, and cloud computing. In his current role, he is responsible for driving strategy and technology alignment across product groups, working with users and partners to accelerate IT transformation initiatives across infrastructure and operations, and managing CTD's Leadership Development Program to identify, mentor, and develop high potential talent. His previous roles include product management, market and technology analysis, and technical field support. Scott is also a member of the EMC Elect social media community, an EMC TV correspondent, and is SPEED certified.

predictions 1Within the cloudy skies of the Hybrid world, a key enabler to delivering more business value is better automation, tighter integration, and simple abstraction of the individual technology components. It’s a big topic of interest to users we talk to everyday, and
here are some examples of what to expect more of in 2016.

Prediction 1: It’s Way More Than Just a Flash in the SAN
It’s safe to say Flash in the enterprise will continue to grow. While All Flash Arrays represent the fastest growth segment in enterprise storage, Hybrid Flash Arrays that combine Flash and HHD’s will continue to be the dominant way Flash is deployed for the next several years.

predictions 2The prediction is that for most enterprises, deployment of Flash between either arrays is an “and” versus an “or”. Within IT, there are lots of apps with moderate to high skew rates (such as OTLP databases), where HFA’s provide an attractive balance of performance and cost. There are also lots of apps that require low latency and are space efficiency friendly (such as VDI, VM’s, DB snapshot instances), where AFA’s are clearly the ideal platform.  But for organizations that manage thousands of apps, there are lots in the middle that IT can service more efficiently with an integrated blend of both AFA’s and HFA’s.

The technology drivers include tighter integration and more automation. The result allows them to not only coexist, but to effectively leverage each’s capabilities. Automation like FAST.X, SLO, and other data services simplify the ability to share, move and replicate between HFA’s and AFA’s.

Integrated workload planning services help understand how much performance is allocated and how much is left. It allows each array to become aware of the others to figure out what fits where removing guess work. Cool stuff to simplify the lives for those who manage multiple arrays.

Prediction 2: It’s a Block Party as More Workloads Shift to Hybrid Cloud
The shift to Hybrid Cloud is changing the way infrastructure services are delivered.  For predictions 3storage, the cost efficiencies of off premise object stores provide an attractive alternative to tape and high capacity disks. It’s good for things like backup, archive, and low access workloads and can be consumed and expanded on demand, making it attractive when it’s difficult to predict growth.  But what about transactional apps that have been traditional serviced via block storage?

For apps that require consistent high IOPS and low latency performance, probably not. But for apps with low performance or sporadic access requirements, it’s hard to ignore the options of the public cloud. Traditionally, these types of apps have been stored on low cost spinning disk to keep data on line. As the drives get bigger, costs go down. But the IO densities also go down, reducing performance.

The prediction is object based clouds will support more transactional apps. Technology improvements, such as improved caching and bandwidth optimizations, will enable acceptable performance compared multi TB drives for range of workloads. Platforms like Cloud Array can allow block storage to be presented on the front end while being accessed via object store on the back end. Combined with FAST.X, users can spin up VM’s, run them in a VMAX3 for a test or project, and then move them off to the cloud. Local resources can be freed up for other apps, while the data is still accessible. And it’s all accomplished with a few simple clicks, creating your own teleporter to beam up data to the cloud and back, no flux capacitors required.

Prediction 3: It’s Time, Primary and Protection Storage Worlds Collide
Most IT organizations have different types of primary storage systems. Using the right storage for the right workload makes sense, and new automation and orchestration tools continue to reduce complexity and costs. At the same time, hybrid cloud allows IT to extend their infrastructure. With information now living in different places, new approaches to protect IT are required.

Deploying primary storage and protection storage as separate silos becomes inefficient predictions 4in the world of cloud. The prediction is a shift from these silos to a “peanut butter and jelly” converged storage and protection infrastructure. Service delivery can be broadened with a continuum of protection options, from continuous availability to backup, to archiving.  And it is all delivered as a common set of services to address a range of app requirements.

A good example is ProtectPoint. It enables backups to be taken directly from primary storage to protection storage. It addresses many traditional pain points around extended backup windows, slow restore time, and saturated network bandwidth. Tighter integration with more databases and back up apps make it easy to deploy and use. And added support for more types of primary storage arrays continue to make an attractive alternative to traditional backup approaches. Very cool stuff indeed for 2016 and no surprise that adoption continues to grow.

The biggest IT trend of 2015 was clearly the shift to Hybrid cloud. With EMC investing to deliver more automation, integration, and simplification, users can expect the trend to not only continue in 2016, but to accelerate into the future. No Flux Capacitors required.




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