Posts Tagged ‘hybrid flash’

Now that Data Centers are Bursting at the Seams is it Time to Modernize?

Guy Churchward

President, Core Technologies Division
Guy Churchward is President of Core Technologies at EMC Corporation. He is responsible for a division that is redefining storage, through a comprehensive portfolio of core storage solutions encompassing the award-winning VMAX, VNX, VNXe, XtremIO, VPLEX, and Data Domain technologies and a cutting-edge software portfolio that delivers simplified storage systems management, continuous availability, replication, backup, and archive solutions. Churchward has more than 27 years of experience in the IT industry, with broad international experience that spans executive management, engineering, sales, marketing and business development capacities. He joined EMC in May 2012, when he served as Senior Vice President of Engineering for the Backup & Recovery Systems Division, before becoming Division President in October 2012. He was appointed to lead the Core Technologies Division in October 2014. Prior to joining EMC, Churchward was President and CEO of LogLogic, an enterprise log and security intelligence platform company. He has also served as Vice President and General Manager of the Data Protection Group at NetApp, where he was responsible for product strategy and development of the company's portfolio of disk-to-disk and disaster recovery products, as well as Vice President and General Manager of BEA's WebLogic Products Group. In addition, he has held senior management positions at Sun Microsystems (formerly Tarantella Inc.), The Santa Cruz Operation (formerly IXI), Accenture (formerly Binder Hamlyn) and Olivetti. Churchward holds an Executive MBA from Stanford Business School and studied computer science at Cambridge Tutors College, England.

When you live in an older house, where the layout doesn’t really work for the way you live your life and there aren’t enough closets to satiate your wife’s shoe fetish, maybe it’s time to modernize! But do you knock the whole house down and start again? Maybe it’s tempting but, what about the investment that you’ve already made in your home? The bathroom you had refitted last year or the wiring you had redone? And where are you going to live during the whole inevitably elongated process?


It’s similar when you want to modernize your IT infrastructure: you have money sunk into your existing technology – probably still amortized for a year or two into the future – and you don’t want to face the disruption of completely starting again. We call this investment hangover ‘tech debt’.

For many companies, this debt includes a strategy for data storage that takes advantage of a shrinking per-gig cost of storage that enables them to keep everything. And that data is probably stored primarily on spinning disk with some high-availability workloads on flash in their primary data center. The old way of doing things was to see volumes of data growing and address that on a point basis with more spinning disk.

But, just like the house we mentioned earlier, data centers are bursting at the seams and it’s now time to modernize – but how?

Read the full blog here to learn how to get started!

Stepping Up to the Plate for Mid-Tier Storage

Joe Catalanotti

Product Marketing Manager, Dell EMC, Midrange Storage
Joe Catalanotti is a Product Marketing Manager with Dell EMC Midrange Storage focused on Unity all-flash storage products and solutions. Joe has over 25 years of product and channel marketing experience in storage hardware/software, asset management, and CAD/CAM technology. Joe has been instrumental in the development and execution of go-to-market plans, product launches, and other facets of product marketing. Joe holds a BS degree in Industrial Engineering and Management (Sigma Epsilon Rho) from Northeastern University as well as a degree in Architecture from Wentworth Institute of Technology.

It’s not uncommon to use baseball metaphors to describe business success and how they compete. And since it’s the start of the new baseball season – let’s do it.  Innovative ideas, talented people, courage to change, and lofty goals are a lot like what it takes to field a winning baseball team.  There’s a lot of similarity between a winning baseball team assembled for fans and building out innovative business solutions for customers. And as businesses swing for the “technology” fences, they also need to learn to handle the curveballs thrown at them like market shifts, technology changes, global economics, and customer trends.

Even with the love of the game in mind, mid-tier companies struggle with having the same needs for business agility and efficiency to address a growing set of application and virtualization needs as larger enterprise organizations – but with IT budgets that are just a fraction of their enterprise peers.

There’s a growing need for mid-tier IT organizations to reduce risk, be agile, and simplify and automate operations – and all while keeping costs down. Up to now, no vendor has batted a thousand on delivering all of this in a single solution – especially with storage.

These IT departments struggle with storage from a number of standpoints, including management complexity, inflexible deployment options, data growth, and a lack of affordable flash storage options. As resources become even more constrained, and IT budgets generally remaining flat, IT has had to handle servers, storage, networking, data protection, virtualization and more.  Gone are the days of having a dedicated admin focused only on storage. Let’s face it, in mid-tier businesses; IT personnel are being transformed into generalists forced into ‘playing’ many technology positions to stay competitively viable.

When IT decides to make a storage purchase, they need that storage to last.  The tools must be modern, easy to understand, easy to use, and leverage the latest technology that helps simplify and automate tasks.  At the same time, the systems they purchase must be affordable, deliver the best TCO throughout the life of the array and be flexible enough to be repurposed for a variety of different workloads. This is a lot to ask from a single mid-tier storage array, tasked with running important business applications. And the competitors have either struck out or taken a rain check on much of this. (more…)

How to Drive Storage Performance Up and Costs Down

Mark Geel

Senior Product Marketing Manager
I have been marketing EMC’s mid-range portfolio for quite some time now. I have seen some technologies come and go, been part of major technology trends and continue to be impressed by the pace of technological innovation. I love speaking with customers, partners and sales guys. And at “The Core”, I’m a straight shooter…and I tell it like it is.

Latest posts by Mark Geel (see all)

Just think about duplicate data for a second. Think about your own computer right now storage performance 1and how many copies of the same you file are storing, managing and protecting?  Just think about when that is multiplied by 100 or 1000 in a virtual desktop environment.  What about the attachments that get forwarded around within your email infrastructure?

How much are you spending to store, manage, and protect the exact same “chunk” of data over and over again?

Do you know how much you could save in storage, management, and protection costs by eliminating redundant data?  And did you know you can do all this while improving your storage performance?

 It comes as no surprise that data reduction technologies are viewed by some as a must have feature. In fact earlier this year, in a customer survey conducted by the Enterprise Strategy Group (ESG), found that data reduction technologies were the second most important “must have feature” driving storage purchasing decisions. Do you agree?

storage performance 2

Combine data reduction with intelligent storage tiering and the result is a greater percentage of data residing on the fastest storage tier (for example flash based solid state drives) improving overall performance.

Think about the benefits of Data Reduction technologies:

  • Managing data more efficiently and effectively
  • Having to manage less data
  • Lowering overall infrastructure costs

But did you know that deduplication leads to not only improved efficiencies, better storage utilization, and lower storage costs, but also improved performance?

The hybrid-flash market is huge, and continues to grow at a healthy rate. Basically, utilizing flash drives allows your overall system performance to increase but at what cost? We all know that Solid State Drive (SSD) delivers at least 250x more IOPS than a Hard Disk Drive (HDD) (roughly 5,000 IOPS vs 180 IOPS). We also know that a SSD can cost as much as 8x compared to a HDD. So by mixing SSDs for performance, with HDDs for economies of scale, add in block-level deduplication, thin provisioning, and compression, and now you are able to benefit by an efficient hybrid-flash array, right? (more…)

Keeping the Lights on for the Microsoft Productivity Suite

ThinkstockPhotos-79301258Many modern enterprises are looking for strategies to deliver always on business operations. It is critical to get the business back on track as fast as possible in case of any failures in the stack.

From application perspective, most businesses leverage a combination of Microsoft Exchange, SharePoint, and SQL to be productive, whether it is exchanging email, leveraging sites for collaboration, or using SQL to support transactional or analytical workflows.  To that end, these sets of Microsoft applications have become mission critical. While availability mechanisms are available within these applications (e.g. failover clustering and Data Availability Groups or DAGs), these tools alone are often not enough.

With the introduction of EMC VPLEX MetroPoint, EMC delivers the ability sustain multiple failure scenarios and ensure 24×7 operations. To be clear, these technologies complement application-based methods to deliver availability up and down the stack. Apart from protection against different failure scenarios, the MetroPoint solution extends workload mobility into the storage layer. This is handy for performance management, patching, and tech refresh.

Of course we also need to make sure that the data itself is protected. In this case, VNX data at rest encryption (D@RE) ensures that the data is secured even in the event that physical drives are moved off premise. This matters because data associated with the Microsoft Productivity Suite tends to contain sensitive data such as emails, personal information, confidential documents, and records. (more…)

Delaware Energizes Vital State Services with VNX2 Hybrid Flash Storage

Douglas Lilly

There’s a tried and true rule of thumb in IT that when you hear nothing from your users, everything is running normally. So you can imagine our reaction when we started getting calls from the governor and the chief justice about why they had trouble getting email. Our systems simply weren’t keeping up with demand.

As the central IT arm for Delaware’s 50 state agencies, we serve everyone from the executive branch offices to the state police, court system, DMV, and health and social services. And we depend on a solid IT infrastructure to make sure they can get to the applications and information they need so Delaware citizens have 24/7 access to vital state services.

When we ran Exchange on our old Compellent storage, we had constant problems because the disk performance just wasn’t there. On top of that, we consolidated systems from our 50 state agencies onto a centralized IT infrastructure and launched a major virtualization initiative. These projects pushed our data from 200 terabytes to about two petabytes in just 18 months. We needed a new storage solution that could handle that growth and still perform reliably. (more…)




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