Posts Tagged ‘mid range storage’

Harnessing Simplicity in Midrange Storage Ain’t Easy

Joe Catalanotti

Product Marketing Manager, Dell EMC, Midrange Storage
Joe Catalanotti is a Product Marketing Manager with Dell EMC Midrange Storage focused on Unity all-flash storage products and solutions. Joe has over 25 years of product and channel marketing experience in storage hardware/software, asset management, and CAD/CAM technology. Joe has been instrumental in the development and execution of go-to-market plans, product launches, and other facets of product marketing. Joe holds a BS degree in Industrial Engineering and Management (Sigma Epsilon Rho) from Northeastern University as well as a degree in Architecture from Wentworth Institute of Technology.

lightswitchChewing gum is simple. So is turning on a light. And it’s simple enough to forget where you parked. OK, maybe so, but when it comes to the sphere of technology “simple” and “simple to use” are frequently advertised terms but rarely live up to the claims. Trying to represent simplicity in technology is actually complex. There are no shortcuts to producing simplicity – especially when it comes to product design as it’s a difficult principle to do well. Edward Tufte said, “Clutter and confusion are failures of design, not attributes of information.” Many products probably start out with simplicity as a real objective but not everyone succeeds. Why? Because simplifying complexity is a commitment to avoid gimmicks, work-arounds, and confusion in the design. It’s about being able to build and express simplicity with substance. Simply put, simple is very hard to do.

There’s nothing easy about what midrange storage arrays do for small-to-medium enterprises and their applications.  There is, however, a solution with Dell EMC Unity Storage. The difference with Unity is that it seamlessly translates the complexities of storage setup, management, and support into an integrated, powerful, and balanced unified platform with superior simplicity and ease of use. Unity has introduced a new level of simplicity and affordability into a family of all-flash arrays targeted to the fastest growing segment of the storage market – small and mid-sized organizations. It was Leonardo da Vinci who said, “Simplicity is the ultimate sophistication.” The sophistication of Unity’s simplicity takes away obstacles long confronted by IT generalists shortening their path to improving processes and practices, delivering IT service management, and pursuing innovation. The design principle of “Keep it Simple Stupid” (KISS) is harder to accomplish than it sounds. Well maybe for others anyway.

You can learn all about the simplicity of Unity in the full blog here.

Now that Data Centers are Bursting at the Seams is it Time to Modernize?

Guy Churchward

President, Core Technologies Division
Guy Churchward is President of Core Technologies at EMC Corporation. He is responsible for a division that is redefining storage, through a comprehensive portfolio of core storage solutions encompassing the award-winning VMAX, VNX, VNXe, XtremIO, VPLEX, and Data Domain technologies and a cutting-edge software portfolio that delivers simplified storage systems management, continuous availability, replication, backup, and archive solutions. Churchward has more than 27 years of experience in the IT industry, with broad international experience that spans executive management, engineering, sales, marketing and business development capacities. He joined EMC in May 2012, when he served as Senior Vice President of Engineering for the Backup & Recovery Systems Division, before becoming Division President in October 2012. He was appointed to lead the Core Technologies Division in October 2014. Prior to joining EMC, Churchward was President and CEO of LogLogic, an enterprise log and security intelligence platform company. He has also served as Vice President and General Manager of the Data Protection Group at NetApp, where he was responsible for product strategy and development of the company's portfolio of disk-to-disk and disaster recovery products, as well as Vice President and General Manager of BEA's WebLogic Products Group. In addition, he has held senior management positions at Sun Microsystems (formerly Tarantella Inc.), The Santa Cruz Operation (formerly IXI), Accenture (formerly Binder Hamlyn) and Olivetti. Churchward holds an Executive MBA from Stanford Business School and studied computer science at Cambridge Tutors College, England.

When you live in an older house, where the layout doesn’t really work for the way you live your life and there aren’t enough closets to satiate your wife’s shoe fetish, maybe it’s time to modernize! But do you knock the whole house down and start again? Maybe it’s tempting but, what about the investment that you’ve already made in your home? The bathroom you had refitted last year or the wiring you had redone? And where are you going to live during the whole inevitably elongated process?


It’s similar when you want to modernize your IT infrastructure: you have money sunk into your existing technology – probably still amortized for a year or two into the future – and you don’t want to face the disruption of completely starting again. We call this investment hangover ‘tech debt’.

For many companies, this debt includes a strategy for data storage that takes advantage of a shrinking per-gig cost of storage that enables them to keep everything. And that data is probably stored primarily on spinning disk with some high-availability workloads on flash in their primary data center. The old way of doing things was to see volumes of data growing and address that on a point basis with more spinning disk.

But, just like the house we mentioned earlier, data centers are bursting at the seams and it’s now time to modernize – but how?

Read the full blog here to learn how to get started!

Founders Federal Credit Union Growing with EMC

Bob Bender

Chief Technology Officer, Founders Federal Credit Union and Guest Blogger

Latest posts by Bob Bender (see all)

Many people take financial services for granted and yet for others, fees and minimum balances make it difficult to get started. At Founders Federal Credit Union, providing affordable financial services and making them accessible to everyone is a primary goal. It’s part of our community focus that extends from helping people manage the health of their finances to volunteering at local food banks in the communities we serve.

That’s one reason Founders partners with EMC. In addition to providing industry-leading technology, EMC is recognized for outstanding community service. We’ve found a perfect marriage between our strategic visions and EMC products, which has been a game changer for Founders.

Our EMC infrastructure lets us spin up a business solution in two days compared to three months in the past. The demand for Information Technology services requires us to adjust daily in a growing sector of mobile services, governance and compliance.  With new payment channels such as Apple Pay and Bitcoin, we require technology that can adjust as quickly as our members’ needs.

Here’s how we did it: (more…)

Enterprise Capabilities with Cloud-like Simplicity – Inconceivable!

Jon Siegal

Vice President, Product Marketing
Jon Siegal is currently the VP of Product Marketing for the industry-leading VMAX and VNX product lines. Jon spearheaded the market introductions of the award-winning VNX in 2011, the follow-on VNX2 in 2013, and the VMAX3 launch in 2014. Since joining EMC in May 2003, Jon has also led product marketing teams for other groups including Ionix, SMARTS, and ControlCenter. Jon has more than 15 years of high tech product experience in product marketing and product management. Prior to joining EMC, he led product marketing at two networked storage start-ups including Cereva Networks and Acopia Networks. He also previously served as a senior product manager at GE and as an account manager in the biotechnology industry. Jon holds an MBA from the University of Maryland and BA from the University of Vermont.

Nowadays, IT professionals in smaller shops are rarely specialists. They are juggling lots of responsibilities including servers, networks, security, mobile, applications – and of course storage. On any given day, they are just as likely to connect end-users to a wireless network as they are to provision 1TB of capacity.  While they are considering offloading some applications to the cloud, they prefer to keep control over their sensitive data. This means they need the best on-premises storage solution for their money – one that has the reliability of an enterprise-class array with the simplicity of a cloud-based application.
VNXe1600_ProductToday, we are excited to unveil the new VNXe1600™ for small businesses, remote offices, and enterprise departments. We’ve taken our enterprise-class capabilities and delivered them in a package that anyone can use. It’s the optimal blend of simplicity and efficiency – made for the resource-constrained IT professional with already too much on their plates.

Simpler user experience across the storage lifecycle
Clearly, IT pros need a better storage experience from beginning to end. The VNXe1600 was designed to be easily deployed, managed, and serviced – making it ideal for environments with limited storage expertise. It can be deployed out-of-the box in just minutes. For common management tasks such as provisioning storage for VMware, we designed new task-based workflows to reduce the risk of user error. Even support has changed. The old days of reading a 150-page manual are over – all of EMC’s VNXe products have a fully integrated Proactive Service Ecosystem, which enables self-service and EMC remote support.


Enterprise-class capabilities — in a small package
Most IT pros today also want more for less. Not only do they need enough performance, reliability, and capacity to handle their diverse workloads, they also require advanced features like snapshots, remote replication, thin provisioning and integration into their existing IT infrastructure. (more…)




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