Posts Tagged ‘public cloud’

Learn Why Three Common Beer Delivery Models are Similar to Your Data Center

Jay Livens

Director, Product Marketing
Jay’s passion is technology. It started when he was a child and used to take apart flashlights and could not remember how to put them back together. You can imagine how that turned out especially when power outages occurred. However, Jay persisted and charted a course through life that included a lengthy stop in the financial services industry. After receiving an MBA from MIT’s Sloan School of Management, his path turned towards storage and he had stints with a storage reseller, a storage startup and a couple of big storage companies. After serving in multiple roles, Jay settled on marketing as his future career-path; however, he is not your typical marketer. All things technology intrigue him and he likes to know how things work, not just the marketing stuff, but how stuff really works. At Dell EMC, Jay runs field and channel marketing for the Data Protection and Storage Divisions in the Americas and looks forward to sharing his perspectives on his division, products and life in general.

With Oktoberfest just about ready to wrap up, I thought that it would be fitting to blog about beer and the Reinheitsgebot.  What is that you ask?  Read on and find out.


Germany is renowned for their beer and it is a little known fact that they have a purity law, the Rheinheitsgebot, that mandates that beer can only contain barley, hops and water (yeast was added as a fourth ingredient later).  The law was initially created in Bavaria in 1487 and is still in effect today.  As I was pondering beer, I realized that there are significant similarities between the Reinheitsgebot and today’s data centers.

Just like the purity law, requires only three beer ingredients, our IT infrastructures are made up of three components – compute, networking and storage, and like German beer, the ratio of these components can vary widely depending on customer requirements and uses cases.

The similarity between these two items extends beyond just the basic building blocks and encompasses how the products are delivered as well.  Let’s explore three most common beer delivery models and their IT analogues.

In this model a person brews his or her own beer based on their individual tastes. Homebrewers will customize recipes as they explore new techniques and flavors.  This approach aligns with traditional IT where practitioners purchase discrete server, storage and networking components and combine them to build their infrastructure.  These pieces are often acquired separately and the ratio of these three components can vary.  However, as technology evolves the underlying IT “recipe” can change resulting in diverse environments where cutting edge technology co-exists with older solutions.

The flexibility that homebrewing delivers is significant.  However, it is not for everyone.  As the beer (and IT) market has matured, many people prefer to purchase pre-packaged solutions.  In the case of beer, this is analogous to purchasing beer in cans or bottles and in IT, it refers to converged infrastructure. (more…)

What’s Old is New Again

Howard Rubin

Consultant Product Marketing Manager, Dell EMC Storage Division
My name is Howard and I’m a marketing guy. There I said it! Admitting to it is the first step right? Truth be known, I started “life” as a phone support guy then got promoted to Sales Engineer due to my good looks. That role dragged on far too long. Hanging out in data centers at 3am installing and troubleshooting ATM and Frame Relay gear got old; just like that technology. When I’m not marketing tech stuff, I’m either playing with my own tech gear at home or travelling to some exotic destination with my incredible wife, Mary. Fifty/Fifty chance it’s a shopping or exotic beach destination next time you get my out-of-office message.

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At our office, we give our mainframe product managers and engineers a hard time.  When mainframe customers come in for meetings, we joke about ensuring that the customer briefing rooms have analog dial-up ports so our guests can check their AOL email during breaks. The reality is quite different. Yes, there are many grey-bearded experts who grew up with the mainframe and really understand the workings of the overall system. However, working right alongside these experts is a new generation of mainframe and application specialists – the Millennials (often called “Generation Y”). And, the exact reason why they’ve joined these companies is to work on leading edge cloud and mobile apps for the mainframe. Say what?

Photo courtesy of Wikipedia

Photo courtesy of Wikipedia

Since IBM’s introduction of the first mainframe in 1952, businesses have relied on them to run their mission-critical applications.  Over the last 60 years, mainframe hardware has gotten smaller while workloads have grown significantly larger, requiring these systems to perform even faster. This rat race is to keep up with the increasing amount of data and transaction throughput, while satisfying the decreasing tolerance for transaction latency.  So what does this all have to do with mobile apps and the cloud? The answer is EVERYTHING!

Mobile apps connected to mainframe computers bring the conveniences of just a decade ago to your mobile phone, tablet or wrist. Flash back a decade plus; were you verifying your savings account balances by driving to the local bank ATM or teller window? Were you waiting weeks for mailed or faxed paperwork on your fender bender car accident processed by your insurance agency? Or, maybe you thought nothing about waiting in line for the person ahead of you buying a gallon of milk who was filling out a check by hand (and usually extremely slowly)? Without mainframes and the Gen Y’ers developing innovative mobile applications, we might just be stuck doing these activities the same way. The good news is that mainframes enable every one of us to do away with all this waiting nonsense. (more…)

Road to Efficiency, Part 1

Vladimir Mandic

Chief Technology Officer & Distinguished Engineer Data Protection Cloud, Core Technologies Division, Dell EMC
Vladimir has been driving technical innovation and change within EMC for the past 10 years, first in the area of data protection software and, currently, in cloud technologies. Prior to that, he’s had rich industry experience as a solution integrator and in the service provider space. When not working on technology innovation, he may be difficult to locate due to his passion for world travel.

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In the new IT, there are so many buzzwords, especially around cloud services. Where does the cloud actually fit?
Clouds can be private or public, and they can serve traditional “Platform 2” applications as well as new “Platform 3” applications. So let’s look at cloud services from that perspective.
Road to Efficiency 1Of course, some things don’t change regardless of the quadrant of the matrix. We always need to:

  • Protect the data wherever it is
  • Simplify management across environments
  • Get more value out of the data


Which Cloud is Right for Your Business?

Brian Heckert

Principal Content Editor, Dell EMC
My first long-term exposure to technology was the typewriter. I still love that invention, which really sparked my interest in writing. For the past 20 years, I have worked in high tech as a content development specialist, marketing writer, and documentation editor. Prior to working in the software industry, I was a journalist, photographer, photo editor, and military fire fighter. After hours, I enjoy spending time with family, reading, and hiking in the mountains.

A cloud is not just a cloud. Just look up into the sky on any given day and you’ll notice a wide variety of sizes and unique characteristics that define each type. For example, there is the stratus variety. These clouds are very horizontal and are usually seen at lower altitudes. They often mean rain or snow, depending on the temperature. Cirrus clouds, on the other hand, are high-altitude clouds. They are thin and wispy and conjure up images of castles in the sky. Cumulus clouds are those fluffy, puffy, clouds that look perfect in a deep blue sky. They pile up like giant cotton balls and are common in the early afternoon on warm days. Cumulus clouds complete the perfect sky for a western movie’s panoramic shot.

There are other types of clouds that have nothing to do with the weather but are nevertheless just as common. For example, there is the private cloud, the public cloud, and the hybrid cloud. If you’re thinking about modernizing your data protection infrastructure, it’s hard not to consider any of these clouds as being just as important as the ones overhead. Do you know the difference between the clouds that can protect your data?

Public clouds: One of the most common clouds. Public clouds are economical for large and small businesses looking for a third-party to manage applications, data, or both. Mozy by EMC is a good example of a public cloud service. With a public cloud, the servers, storage, network infrastructures, and applications are shared across a broad set of subscribers. Advantages of the public cloud include little to no capital expenditure and speed of deployment. (more…)

Top Predictions for 2016: Cloudy Skies with Clearing Complexity

Scott Delandy

Technical Director, EMC Core Technologies Division
Scott Delandy is Technology Director with EMC’s Core Technology Division (including VMAX, XtremIO, VNX, Data Domain, VPLEX, and RecoverPoint). Scott has been in IT for 25 years and has wide range of expertise across storage, virtualization, mission critical systems, and cloud computing. In his current role, he is responsible for driving strategy and technology alignment across product groups, working with users and partners to accelerate IT transformation initiatives across infrastructure and operations, and managing CTD's Leadership Development Program to identify, mentor, and develop high potential talent. His previous roles include product management, market and technology analysis, and technical field support. Scott is also a member of the EMC Elect social media community, an EMC TV correspondent, and is SPEED certified.

predictions 1Within the cloudy skies of the Hybrid world, a key enabler to delivering more business value is better automation, tighter integration, and simple abstraction of the individual technology components. It’s a big topic of interest to users we talk to everyday, and
here are some examples of what to expect more of in 2016.

Prediction 1: It’s Way More Than Just a Flash in the SAN
It’s safe to say Flash in the enterprise will continue to grow. While All Flash Arrays represent the fastest growth segment in enterprise storage, Hybrid Flash Arrays that combine Flash and HHD’s will continue to be the dominant way Flash is deployed for the next several years.

predictions 2The prediction is that for most enterprises, deployment of Flash between either arrays is an “and” versus an “or”. Within IT, there are lots of apps with moderate to high skew rates (such as OTLP databases), where HFA’s provide an attractive balance of performance and cost. There are also lots of apps that require low latency and are space efficiency friendly (such as VDI, VM’s, DB snapshot instances), where AFA’s are clearly the ideal platform.  But for organizations that manage thousands of apps, there are lots in the middle that IT can service more efficiently with an integrated blend of both AFA’s and HFA’s.

The technology drivers include tighter integration and more automation. The result allows them to not only coexist, but to effectively leverage each’s capabilities. Automation like FAST.X, SLO, and other data services simplify the ability to share, move and replicate between HFA’s and AFA’s.

Integrated workload planning services help understand how much performance is allocated and how much is left. It allows each array to become aware of the others to figure out what fits where removing guess work. Cool stuff to simplify the lives for those who manage multiple arrays.

Prediction 2: It’s a Block Party as More Workloads Shift to Hybrid Cloud
The shift to Hybrid Cloud is changing the way infrastructure services are delivered.  For predictions 3storage, the cost efficiencies of off premise object stores provide an attractive alternative to tape and high capacity disks. It’s good for things like backup, archive, and low access workloads and can be consumed and expanded on demand, making it attractive when it’s difficult to predict growth.  But what about transactional apps that have been traditional serviced via block storage?

For apps that require consistent high IOPS and low latency performance, probably not. But for apps with low performance or sporadic access requirements, it’s hard to ignore the options of the public cloud. Traditionally, these types of apps have been stored on low cost spinning disk to keep data on line. As the drives get bigger, costs go down. But the IO densities also go down, reducing performance.

The prediction is object based clouds will support more transactional apps. Technology improvements, such as improved caching and bandwidth optimizations, will enable acceptable performance compared multi TB drives for range of workloads. Platforms like Cloud Array can allow block storage to be presented on the front end while being accessed via object store on the back end. Combined with FAST.X, users can spin up VM’s, run them in a VMAX3 for a test or project, and then move them off to the cloud. Local resources can be freed up for other apps, while the data is still accessible. And it’s all accomplished with a few simple clicks, creating your own teleporter to beam up data to the cloud and back, no flux capacitors required.

Prediction 3: It’s Time, Primary and Protection Storage Worlds Collide
Most IT organizations have different types of primary storage systems. Using the right storage for the right workload makes sense, and new automation and orchestration tools continue to reduce complexity and costs. At the same time, hybrid cloud allows IT to extend their infrastructure. With information now living in different places, new approaches to protect IT are required.

Deploying primary storage and protection storage as separate silos becomes inefficient predictions 4in the world of cloud. The prediction is a shift from these silos to a “peanut butter and jelly” converged storage and protection infrastructure. Service delivery can be broadened with a continuum of protection options, from continuous availability to backup, to archiving.  And it is all delivered as a common set of services to address a range of app requirements.

A good example is ProtectPoint. It enables backups to be taken directly from primary storage to protection storage. It addresses many traditional pain points around extended backup windows, slow restore time, and saturated network bandwidth. Tighter integration with more databases and back up apps make it easy to deploy and use. And added support for more types of primary storage arrays continue to make an attractive alternative to traditional backup approaches. Very cool stuff indeed for 2016 and no surprise that adoption continues to grow.

The biggest IT trend of 2015 was clearly the shift to Hybrid cloud. With EMC investing to deliver more automation, integration, and simplification, users can expect the trend to not only continue in 2016, but to accelerate into the future. No Flux Capacitors required.




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