Dianna joined the Product Marketing team for Unity in September 2016 after completing her MBA in Marketing from the University of Rochester. She also has a bachelor’s degree in psychology and received her first master’s degree in behavioral neuroscience. She loves to write and play vinyl records while cooking in her spare time, and seeks out recreational volleyball to get out her competitive edge. She is a multi-marathon completer, including 3 national and 2 international races. She intends on traveling to a new country every year, and believes that taking calculated risks and following your heart are the keys to lifelong happiness.
As more data becomes available and people are able to interpret valuable metrics to make informed decisions, they are taking matters into their own hands in regards to self-service. Information is especially used today to be proactive on important matters. Take FitBit for example, a smart device that helps people be proactive on evaluating their health and take action on a daily basis. Did they take enough steps? Have they been getting enough sleep? There are even smart water bottles that remind you when to take another sip of water!
The automotive industry is another great example. A driver is not an expert technician but more of a generalist of what a car is and how to use it because the manufacturer makes it simple and can inform the driver of events. If only we took a look at the owner’s manual before our car battery died on us! By keeping track of car wear and tear, we can be proactive in avoiding that unintended sick day because our car needs a new catalytic converter.
Similar to situations in which a driver refers to the manufacturers’ manual to diagnose and be proactive on issues with their car, an IT generalist can use a tool that allows him or
her to proactively manage their Unity system. Proactive Assist is the built-in self-help desk in Unity Unisphere that offers essential resources like a collaborative chat forum, and important product documents, presentations, and how-to videos. It also allows IT generalists to order new parts, download the latest software, and shop for other Dell EMC products. That way IT generalists can solve issues more efficiently without spending time on the phone with customer service.
See snapshots of the Proactive Assist interface (left) and an image of the how-to videos (right):
Whether it be our car, our storage array, or ourselves, the best way to assure a system is up and running successfully is by implementing the best practices and utilizing the resources available. With a tool like Unity Proactive Assist, an IT generalist can make sure it identifies an issue before it affects their company, ensuring availability and maximizing the total cost of ownership of their storage system.
Product Marketing Manager, Dell EMC, Data Protection
Aaron is currently pursuing a master’s degree at Brandeis University and a Product Marketing Manager at Dell EMC. He’s been with Dell EMC/RSA for over 5 years now across multiple roles in security and data protection. When not working he enjoys being a tourist in new cities and spending time with family and friends. Follow him on Twitter: @AaronBairos
Protecting Virtualized Environments I remember being at Marist College a few years ago completing my last assignment as an undergrad student called “capping”. Capping was a required course that all students had to take in order to graduate. It’s designed to bring together everything you’ve learned throughout your time at Marist and bring them to life through real-life scenarios. Graduating with a Finance degree meant I had to come up with a financial business plan and then present to my panel of “sharks”. It consisted of sales forecasts, expense budgets and cash flow statements but before I bore you, I’ll stop there. It was a very tedious course and students all around campus cringe at the thought of having to take it.
As part of this course Adobe Acrobat and Photoshop were required and offered in our lab, however, PCs running the software were antiquated and slow. The university virtualized all essential applications, including Adobe Acrobat and Photoshop. However, we had no guarantee that our projects were being backed up. This meant that every student had to put their projects on thumb drives – and hope it was not left behind or in my case ….lost. After looking for days on end and realizing I’d never see that thumb drive again I wasn’t sure which direction to go in next. I had weeks of work I’d never be able to access again simply because of my data being unprotected. Using the thumb drive backup method to control the backup of any project was not ideal. I’m sure you’ve run into similar constraints either at work or in your personal life.
Deanna Hoover started her IT career over 30 years ago with a focus on software and hardware engineering. She has had the opportunity to work in a variety of different industries and has built a broad skillset ranging from writing machine code in a factory, migration of mainframe to client server, and storage architecture as well as systems and database administration. In August of 2004 Deanna made the move to EMC as a backup, recovery and archive presales SE. Since that time she has managed a Professional Services team and as of current is in marketing for Dell EMC with a focus on virtualization backup and recovery software. In her spare time Deanna enjoys the outdoors and participates in triathlons.
‘Ready for any’, the theme of VMworld 2015, points out that mission critical data is sitting in a variety of locations, including the cloud. In addition, any application and device should have access to the data. We all expect and need data to be available at our fingertips 7×24 365 days a year.
While at VMworld, I spoke with attendees about what the ‘ready for any’ theme means when combined with the expectations of data protection. The question I posed: “Would you say that inaccessible data is as costly as lost data? Meaning, the data might not be lost but you do not have access to the data”
My findings: Unavailable data costs money and “why” is a moot point. My take away from these discussions confirmed what is often overlooked. Your data protection plan needs to cover much more than just backup.
In my spare time after VMworld I swam in the San Francisco Bay. There was an added excitement to the swim because I was swimming in the waters meant to keep prisoners from escaping Alcatraz.
Product Marketing Manager, Dell EMC Core Technologies, Asia Pacific and Japan
I started out in the IT industry almost 20 years ago as a systems analyst in a large telco within its Internet Service Provider BU to drive product and business development of consumer and enterprise Internet services. I then had the opportunity to do business development and product marketing for connected consumer electronics, web hosting and data center services, and storage solutions before I joined EMC. My current role at Dell EMC is product marketing for Data Protection and Availability Division for Asia Pacific and Japan region. I am based in sunny Singapore and enjoy traveling with my family.
Many of us may be suffering from “app fatigue”, a symptom that overwhelms us with loads of apps on your laptops or mobile devices over time. While this phenomenon emanates from the consumer world, it holds true for the enterprise IT world as well. (more…)
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