Posts Tagged ‘TCO’

Save Time, Space, and TCO with Dell EMC Unity Cloud Tiering

Dianna Marks

Product Marketing Manager, Dell EMC
Dianna joined the Product Marketing team for Unity in September 2016 after completing her MBA in Marketing from the University of Rochester. She also has a bachelor’s degree in psychology and received her first master’s degree in behavioral neuroscience. She loves to write and play vinyl records while cooking in her spare time, and seeks out recreational volleyball to get out her competitive edge. She is a multi-marathon completer, including 3 national and 2 international races. She intends on traveling to a new country every year, and believes that taking calculated risks and following your heart are the keys to lifelong happiness.

Cloud TieringIn the age of the Internet of Things (IOT) where data is highly coveted but often mismanaged, it can be a major source of frustration for IT managers in companies ranging from SMB to large enterprises. Fortunately, Dell EMC is a corporation that has become very successful in providing solutions to customers that creates win-win situations.

Dell EMC’s Unity storage with Cloud Tiering Appliance (CTA) is one example of a solution that has helped businesses save both money through improved TCO, and space by freeing up inactive file storage so that it can run day to day operations more efficiently. CTA is an automated, policy-based data management application that tiers data to public clouds such as VirtuStream, Microsoft, and Amazon. It also has deployment flexibility in terms of Physical or Physical-HA, Virtual or Virtual-HA.

The entertainment industry is a great example of a business area that can benefit from an application like CTA. Typically, a movie studio will release numerous movies a year and depending on the type of film, they can easily amount to over 20 petabytes of data per film – especially animated films. At any one time, a major studio could be working on several different films – representing a ton of data to manage all at once! In many cases, with films like Shrek and Kung Fu Panda where there are sequels, data from the previous film has to be reused during production. Having all that data from previous films on primary storage could cause some serious delays in work performance and capacity that rapidly raises costs. Here is where an application like CTA is so beneficial. By intelligently tiering inactive data (data generated from completed films) to less expensive public cloud providers, and freeing up space on existing storage, the company can save on CAPEX for the next movie development effort.

Many other industries like finance and the healthcare industry also carry lots of inactive data and can use extra space to create new financial accounts, update patient records, and be able to generate lots of other new data over time and during various cycles. This is why companies in these industries make excellent candidates for Unity Cloud Tiering Appliance. Similar to the film industry, businesses in other industries with data growing to the petabyte level are going to need automated file tiering, seamless retrieval, freed up storage, and improved TCO of their storage system. What better way to manage an organizations data than with a system that can intelligently manage it for them?

 

Comparing All-Flash Storage TCO for the Modern Data Center

Chhandomay Mandal

Director of Solution Marketing, EMC All-Flash Storage
Chhandomay Mandal, a 20+ year storage industry veteran, is the Director of Solution Marketing for EMC All-Flash Storage. He is currently responsible for the integrated leadership of all EMC All-Flash End User Computing (EUC) solutions enablement, partnering, and business development. Prior to EMC, Chhandomay led Dell’s storage solutions marketing efforts for desktop virtualization, server virtualization and private cloud. He spent 11 years at Sun Microsystems holding different leadership positions across marketing and engineering organizations. Chhandomay has been awarded 13 patents by US Patent and Trademark Office. He has a PhD in Computer Science from University of Florida, MBA from Kelley Business School of Indiana University, and BTech from Indian Institute of Technology, Kharagpur.

It’s 2016 – the “Year of All-Flash” for primary storage. The market, however, is crowded with all-flash arrays from many different vendors. The design decisions and tradeoffs made by these vendors can result in very different all-flash system capabilities, and ultimately, tradeoffs in economic benefits to the organization.

So, how does one choose the best for an organization? Leading analyst firm ESG have published a new TCO study to help businesses understand the pros and cons of some of the leading all-flash arrays on the market today.

The research builds on an earlier study measuring the 5-year TCO and business impact of consolidating workloads with an EMC XtremIO all-flash array at a mid-market software development company generating $54M in annual revenue. It showed XtremIO offering a 5-year storage TCO saving of $2.8M along with an additional $3.2M in business impact, for a total of a $6M advantage.

The new study uses the same model to compare the TCO of XtremIO to four other market leading all-flash array offerings from different vendors.  Although EMC has launched a complete portfolio of flash solutions with VMAX All Flash, Unity and DSSD in 2016, this report is focused only on XtremIO due to the fact that XtremIO was examined in the previous study.

ESG anonymized the companies, referring to them as Vendors A through D. Each provided significant TCO and economic business advantages over the traditional storage systems that ESG analyzed in 2015. However, ESG found that all of these all-flash offerings were designed to optimize a few strategic advantages, and did not offer the entire spectrum of benefits that XtremIO did.

For example, Vendor A was designed to be simple to administer, simple to deploy, and space-efficient. However, the active/passive scale-up design, traditional data protection, and redirect-on-write snapshot technology meant more hardware had to be deployed to satisfy the requirements, and the process of dealing with copies of data was simplified, but not optimized.

Vendor B offered a very economical scale-out design using commodity hardware and advanced QoS, but also had to deploy more hardware, and limited redirect-on-write read-only snapshots meant that workarounds had to be employed to manage copies of data.

ESG found that the flash array by Vendor C provided good performance. However, the need to integrate an external storage virtualization solution to provide copy-on-write-based data services greatly reduced its performance capabilities and increased the complexity of the solution.

Finally, Vendor D lacked the management capabilities of the other products and could not provide the predictable performance that is required in a modern data center.  The lack of copy data management functionality caused ESG to suggest that it would significantly lengthen the time taken to create, manage and roll forward/back copies for test, development, QA and go-live operations.

The net result?
As ESG explained, the ability to satisfy the requirements of the organization with less physical hardware generally meant lower costs for acquisition, support and maintenance, and power and cooling. The simplified management and monitoring, along with the zero impact, easy-to-use virtual copy and refresh/restore capabilities of XtremIO, helped to minimize storage-related administrative costs.

Figure 1: ESG's Modeled 5-year Storage TCO for All-Flash Vendors

Figure 1: ESG’s Modeled 5-year Storage TCO for All-Flash Vendors

In addition to offering the lowest storage TCO among the all-flash vendors, ESG also found that XtremIO delivered the largest economic advantage to the modeled software development organization over the 5-year period. When compared to most of the other four vendors, the XtremIO solution would be expected to provide more predictable performance and quicker recovery for the production database, resulting in increased customer retention, fewer lost sales, and the ability to benefit from the results of running daily analytics on the same system.

Among the all-flash arrays ESG reviewed, XtremIO is the only one to offer truly advanced copy technology with XtremIO Virtual Copies (XVC) and integrated Copy Data Management (iCDM). These greatly simplify and accelerate the job of providing copies of data for test, development, QA, and go-live testing with little to no impact to the production database. ESG found that the abilities to quickly roll-forward and roll-back changes to these copies result in shorter development cycles for new products and quicker patching and enhancements to existing product lines. This faster time to product revenue streams and increased customer retention for existing products help further justify an investment in XtremIO.

Figure 2: Additional Economic Benefits Expected from an XtremIO Deployment over Other AFAs

Figure 2: Additional Economic Benefits Expected from the XtremIO Deployment over Other AFAs

Combining the storage TCO benefits and additional business impact, ESG reveals that the modeled organization could expect to realize approximately $1-3 million more over the 5-year period by deploying XtremIO rather than any of the other four all-flash arrays.

Figure 3: Expected TCO Savings and Economic Benefits Gained by Deploying XtremIO vs. Other AFAs

Figure 3: Expected TCO Savings and Economic Benefits Gained by Deploying XtremIO vs. Other AFAs

Get the XtremIO vs. other all-flash arrays TCO study here for the thorough analysis conducted by ESG. Enjoy!

Taking the First Steps in Lowering TCO through Consolidation

Chhandomay Mandal

Director of Solution Marketing, EMC All-Flash Storage
Chhandomay Mandal, a 20+ year storage industry veteran, is the Director of Solution Marketing for EMC All-Flash Storage. He is currently responsible for the integrated leadership of all EMC All-Flash End User Computing (EUC) solutions enablement, partnering, and business development. Prior to EMC, Chhandomay led Dell’s storage solutions marketing efforts for desktop virtualization, server virtualization and private cloud. He spent 11 years at Sun Microsystems holding different leadership positions across marketing and engineering organizations. Chhandomay has been awarded 13 patents by US Patent and Trademark Office. He has a PhD in Computer Science from University of Florida, MBA from Kelley Business School of Indiana University, and BTech from Indian Institute of Technology, Kharagpur.

Those of you who have been tasked with purchasing storage for your IT organization know that it is not a simple task.  There is a balancing act that needs to takes place between the needs of the business units along with their different business objectives and storage requirements.  In most cases a single storage solution will not work.  Instead IT is challenged with having to maintain multiple storage systems. These days the gauntlet has been thrown down and IT is being asked to do more with less.

In order to find the right investment the IT purchaser should ask themselves the following questions about each storage solution they investigate:

  • Will this improve security and risk management?
  • What will the return on investment be?
  • Will our business processes improve?
  • Will this there be a reduction in operating expenditures?
  • Will this help to improve regulatory compliance?

It is also very important that as you chose a solution that the financial vision is shared by both IT and business management.  The final goal is to have the investment reduce costs while contributing success to the business.

What is the solution?

There are several options out there.  However, analysts from the Enterprise Strategy Group studied the Total Cost of Ownership (TCO) and business impact of such mixed workload storage consolidation on EMC’s XtremIO. They modeled a mid-sized software development company with $54M in annual revenue. The analysis compared the storage-related costs that could be expected when deploying siloed storage arrays to meet business requirements with those that could be expected to be paid if the company chose to deploy a consolidated solution on a single XtremIO X-Brick (Figure 1). ESG Lab also analyzed some of the additional economic business advantages that would be realized when deploying XtremIO instead of a traditional storage system. All assumptions of XtremIO business benefits used in the model were validated for accuracy through real-world XtremIO customer testimonials.

TCO1

(more…)

SUBSCRIBE BELOW

Categories

Archives

Connect with us on Twitter

Click here for the Cloud Chats blog