Posts Tagged ‘unity storage’

The Right Infrastructure Under a Virtualized Microsoft SQL Server™ Application Makes All the Difference!

Steve Spataro

Product Marketing Manager, Dell EMC
In his role as Worldwide Technical Marketing Manager, Steve is a subject matter expert on Dell EMC’s Midrange Storage Solutions and his focus is the Dell EMC and Partner System Engineering (SE) community. Steve develops much of the technical content used by the field SEs (Specification Sheets, Frequently Asked Questions, Technical Presentations, etc.) He presents the technical aspects of EMC’s offerings to Dell EMC clients and Partners in the Executive Briefing Centers and at Industry & Partner events. Steve has been with Dell EMC for 16 years, with previous positions include EMC Product Management and Senior Manager of EMC Product Marketing. Steve is based at Dell EMC’s Hopkinton, Massachusetts headquarters.

Doing research before you implement is great, but in the end it comes down to the final decisions you make.

With many organizations already exceeding 75% server virtualization (source: Gartner), and much attention focused on the IT infrastructure underneath virtualized Microsoft SQL Server environments, there is a wealth of good guidance out there to help you steer the right course.

If you haven’t started down the path to a virtualized SQL environment or haven’t refreshed technology lately, let me synthesize what I’ve read and learned from talking to hundreds of companies. I’ll also direct you to at least one thing that will definitely provide you with a significant ROI.

As the proliferation of database instances occur, many midsize organizations galvanized around a core set of needs: reducing costs, improving ease of use, and improving performance. These organizations often picked Microsoft SQL Server because the license costs are low, SQL Server is integrated nicely with other Microsoft products they use, and there is a big pool of SQL administrator talent that is reasonably priced. However, they consistently mentioned that the desired outcome was only met if their IT infrastructure improved performance and utilization with each software license they deployed. They also mentioned, that results were only achieved if their infrastructure did not increase storage capacity linear to the number of database copies kept and if the infrastructure was exceptionally flexible to accommodate changes as they arose.

A virtualized SQL Server environment that uses Dell EMC Unity storage systems delivers these results. Unity is a highly intelligent, multicore & port optimized, All-Flash designed storage system. It provides high levels of performance for low-latency transactional I/O and high-throughput analytic workloads. It allows organizations to do more work with their existing SQL Server licenses or any new licenses bought. Unity also provides the ability for each application developer to have their own database instances without the organization experiencing a matching increase in storage costs and capacity. Regarding simplicity, with over 90+ integration points with VMware and Microsoft Hyper-V, Unity’s UI is exceptionally easy to use. For example, a DBA can choose to manage Unity through Microsoft System Center or VMware vCenter, never touching the Unity UI at all.

spataro-blog (more…)

The Unity Crossword Blog – Test Your Unity Knowledge and Have Fun

Joe Catalanotti

Product Marketing Manager, Dell EMC, Midrange Storage
Joe Catalanotti is a Product Marketing Manager with Dell EMC Midrange Storage focused on Unity all-flash storage products and solutions. Joe has over 25 years of product and channel marketing experience in storage hardware/software, asset management, and CAD/CAM technology. Joe has been instrumental in the development and execution of go-to-market plans, product launches, and other facets of product marketing. Joe holds a BS degree in Industrial Engineering and Management (Sigma Epsilon Rho) from Northeastern University as well as a degree in Architecture from Wentworth Institute of Technology.

Since being announced in May of 2016, the Dell EMC Unity™ family of midrange storage has been adopted by over 1,800 customers across the globe. More and more, businesses of all sizes are rapidly adopting Dell EMC Unity storage to run their virtualized applications with power amid IT struggles to do more with reduced budgets and constrained resources. Unity was designed address these concerns – especially in the midrange storage market with its unparalleled simplicity across the entire storage lifecycle. You can read more about Unity by clicking on the link above. In the meantime, here’s a different kind of blog post to take you away – albeit briefly – from those IT struggles. Here’s a crossword that tests your Unity knowledge while having a little fun. Simply print it out and go for it. And after you’re done, join the many IT generalists who have come to recognize that Unity all-flash storage is the ideal choice to address the SMB struggles of budgets, resources, and complexity.

crossword-unity

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Rain or Shine… Show Must Go On

Aaron Bairos

Product Marketing Manager, Dell EMC, Data Protection
Aaron is currently pursuing a master’s degree at Brandeis University and a Product Marketing Manager at Dell EMC. He’s been with Dell EMC/RSA for over 5 years now across multiple roles in security and data protection. When not working he enjoys being a tourist in new cities and spending time with family and friends. Follow him on Twitter: @AaronBairos

Latest posts by Aaron Bairos (see all)

Affordable Unified Array-Based Protection and Recovery Solution for the Midrange

Since being announced in May of 2016, the Dell EMC Unity™ family of midrange has been globally adopted by over 1,800 customers across varying markets. More and more, small-to-medium-size businesses (SMBs) are rapidly adopting Unity storage to run their businesses and virtualized workloads. Unity’s main design principles — Simple, Modern, Flexible and Affordable – have strongly resonated with SMBs struggling with reduced budgets and constrained resources that has since given rise to the ‘IT generalist’ – those being called upon inside these organizations to handle a wide array of IT technologies and products without intrinsic specialty skills.

But not to worry – that’s exactly the business profile Unity was designed to address with its unparalleled simplicity across the entire storage lifecycle – acquisition to set-up and install to configuration and management to service and support. And it’s why SMBs – and IT generalists – are energetically jumping on board with Dell EMC Unity.

Let’s spotlight one area where Unity’s simplicity and all-inclusive software model can streamline a relatively complex IT process or specialty – data replication for virtualizedapplications in VMware environments.  First, the new HTML5 management interface gets Unity configured for VMware environments in just a few minutes. And secondly, Unity includes the Dell EMC RecoverPoint for Virtual Machines™ (RP4VMs) software along with 15 free licenses with every Unity system.  RP4VMs running on Unity storage enables IT generalists to simply and efficiently create a disaster recovery solution for VMware virtualized environments. SMBs can affordably establish local and remote protection (and migration) plans for their businesses with this robust hypervisor-based replication solution with continuous data protection for per-VM recovery to any point in time, and built-in automated disaster recovery orchestration.

recoverpoint-unityblog

Let’s look at a couple of scenarios where Unity and RP4VMs can make a significant difference for SMBs and IT generalists trying to provide a full complement of data protection, recovery, and migration services – affordably, efficiently, and easily.

Use Cases
Hypothetically, ABC Capital, Inc. is a major financial institution that accepts deposits, offers checking account services, makes business, personal and mortgage loans. They needed a disaster recovery solution for their large scale VMware environment that they could depend on to hold all of this important information. Their mission critical data base can’t afford to lose a days’ worth of work and they were looking to further invest in protecting their data. Fortunately, with RecoverPoint for Virtual Machines, if there were something to occur at one site, they still have another site to pick up the slack.  RecoverPoint for Virtual Machines reduces WAN bandwidth consumption by up to 90%.  It also ensures replication robustness, sustaining poor WAN conditions with up to 300 milliseconds of latency and up to a 5% packet loss. With the replication capabilities of RP4VMs, ABC Capital, Inc. can ensure that their business is sustained in the event of disaster. RecoverPoint for Virtual Machines running on their Unity all-flash array allows ABC Capital to have a Unity at their primary site and a re-purposed VNX2 on their secondary site. This gives them a replication tool that supports all Dell EMC storage platforms. RecoverPoint for Virtual Machines is the replication tool of choice for Dell EMC across the board and we’re the only vendor that offers remote protection over synchronous distances. (more…)

Harnessing Simplicity in Midrange Storage Ain’t Easy

Joe Catalanotti

Product Marketing Manager, Dell EMC, Midrange Storage
Joe Catalanotti is a Product Marketing Manager with Dell EMC Midrange Storage focused on Unity all-flash storage products and solutions. Joe has over 25 years of product and channel marketing experience in storage hardware/software, asset management, and CAD/CAM technology. Joe has been instrumental in the development and execution of go-to-market plans, product launches, and other facets of product marketing. Joe holds a BS degree in Industrial Engineering and Management (Sigma Epsilon Rho) from Northeastern University as well as a degree in Architecture from Wentworth Institute of Technology.

lightswitchChewing gum is simple. So is turning on a light. And it’s simple enough to forget where you parked. OK, maybe so, but when it comes to the sphere of technology “simple” and “simple to use” are frequently advertised terms but rarely live up to the claims. Trying to represent simplicity in technology is actually complex. There are no shortcuts to producing simplicity – especially when it comes to product design as it’s a difficult principle to do well. Edward Tufte said, “Clutter and confusion are failures of design, not attributes of information.” Many products probably start out with simplicity as a real objective but not everyone succeeds. Why? Because simplifying complexity is a commitment to avoid gimmicks, work-arounds, and confusion in the design. It’s about being able to build and express simplicity with substance. Simply put, simple is very hard to do.

There’s nothing easy about what midrange storage arrays do for small-to-medium enterprises and their applications.  There is, however, a solution with Dell EMC Unity Storage. The difference with Unity is that it seamlessly translates the complexities of storage setup, management, and support into an integrated, powerful, and balanced unified platform with superior simplicity and ease of use. Unity has introduced a new level of simplicity and affordability into a family of all-flash arrays targeted to the fastest growing segment of the storage market – small and mid-sized organizations. It was Leonardo da Vinci who said, “Simplicity is the ultimate sophistication.” The sophistication of Unity’s simplicity takes away obstacles long confronted by IT generalists shortening their path to improving processes and practices, delivering IT service management, and pursuing innovation. The design principle of “Keep it Simple Stupid” (KISS) is harder to accomplish than it sounds. Well maybe for others anyway.

You can learn all about the simplicity of Unity in the full blog here.

Expanding the Horizon for Dell EMC Midrange Storage Customers

Guy Churchward

President, Core Technologies Division
Guy Churchward is President of Core Technologies at EMC Corporation. He is responsible for a division that is redefining storage, through a comprehensive portfolio of core storage solutions encompassing the award-winning VMAX, VNX, VNXe, XtremIO, VPLEX, and Data Domain technologies and a cutting-edge software portfolio that delivers simplified storage systems management, continuous availability, replication, backup, and archive solutions. Churchward has more than 27 years of experience in the IT industry, with broad international experience that spans executive management, engineering, sales, marketing and business development capacities. He joined EMC in May 2012, when he served as Senior Vice President of Engineering for the Backup & Recovery Systems Division, before becoming Division President in October 2012. He was appointed to lead the Core Technologies Division in October 2014. Prior to joining EMC, Churchward was President and CEO of LogLogic, an enterprise log and security intelligence platform company. He has also served as Vice President and General Manager of the Data Protection Group at NetApp, where he was responsible for product strategy and development of the company's portfolio of disk-to-disk and disaster recovery products, as well as Vice President and General Manager of BEA's WebLogic Products Group. In addition, he has held senior management positions at Sun Microsystems (formerly Tarantella Inc.), The Santa Cruz Operation (formerly IXI), Accenture (formerly Binder Hamlyn) and Olivetti. Churchward holds an Executive MBA from Stanford Business School and studied computer science at Cambridge Tutors College, England.

Here we are as Dell EMC, and we’re champing at the bit to show our customers, partners and the world what we’re made of as a combined business. We were already recognized as the leader in data storage pre-merger and together we’re going from strong to stronger, now number one across all combined mid-range markets in which we play. If you’re a customer or partner of either company this bodes well for you, as Dell EMC can now offer an even greater choice of world-class products from a single vendor, which has become the largest privately controlled IT company in the world.

Since we started this journey nearly a year ago, we’ve had a number of questions from customers about our plans to support the midrange storage portfolios that are coming together. Let me confirm that we are 100% committed to supporting both EMC Unity and the Dell SC Series (Compellent) going forward. Why? Let’s start with a look at what both product lines have brought to the combined business and then fast forward to see what the future holds.

The Dell EMC midrange businesses represent:

  • Market share of 29.4%, nearly double that of our nearest competitor.
  • Leadership across all price bands. [i]
  • $5 billion in combined revenues [ii] within a total addressable market of more than $17 billion.
  • More than 100,000 existing, passionate storage customers [iii], with the heritage of both EMC technologies well positioned in large enterprises and of Dell’s incredible strength in the entry-level and mid-markets.

entry and midrange

dell emc midrange 2

The Combined Dell EMC Midrange Portfolio – Go Forward from Today
Dell EMC’s midrange portfolio now has a scale and breadth that is without comparison in our industry. Our combined midrange offerings are the strongest they’ve ever been as, this year, we have launched new products such as Unity Flash storage systems and made powerful enhancements to the SC Series OS. This all adds up to a combined portfolio for our customers and partners that is unmatched elsewhere in the industry. (more…)

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