Posts Tagged ‘ViPR Controller’

Expanding the Horizon for Dell EMC Midrange Storage Customers

Guy Churchward

President, Core Technologies Division
Guy Churchward is President of Core Technologies at EMC Corporation. He is responsible for a division that is redefining storage, through a comprehensive portfolio of core storage solutions encompassing the award-winning VMAX, VNX, VNXe, XtremIO, VPLEX, and Data Domain technologies and a cutting-edge software portfolio that delivers simplified storage systems management, continuous availability, replication, backup, and archive solutions. Churchward has more than 27 years of experience in the IT industry, with broad international experience that spans executive management, engineering, sales, marketing and business development capacities. He joined EMC in May 2012, when he served as Senior Vice President of Engineering for the Backup & Recovery Systems Division, before becoming Division President in October 2012. He was appointed to lead the Core Technologies Division in October 2014. Prior to joining EMC, Churchward was President and CEO of LogLogic, an enterprise log and security intelligence platform company. He has also served as Vice President and General Manager of the Data Protection Group at NetApp, where he was responsible for product strategy and development of the company's portfolio of disk-to-disk and disaster recovery products, as well as Vice President and General Manager of BEA's WebLogic Products Group. In addition, he has held senior management positions at Sun Microsystems (formerly Tarantella Inc.), The Santa Cruz Operation (formerly IXI), Accenture (formerly Binder Hamlyn) and Olivetti. Churchward holds an Executive MBA from Stanford Business School and studied computer science at Cambridge Tutors College, England.

Here we are as Dell EMC, and we’re champing at the bit to show our customers, partners and the world what we’re made of as a combined business. We were already recognized as the leader in data storage pre-merger and together we’re going from strong to stronger, now number one across all combined mid-range markets in which we play. If you’re a customer or partner of either company this bodes well for you, as Dell EMC can now offer an even greater choice of world-class products from a single vendor, which has become the largest privately controlled IT company in the world.

Since we started this journey nearly a year ago, we’ve had a number of questions from customers about our plans to support the midrange storage portfolios that are coming together. Let me confirm that we are 100% committed to supporting both EMC Unity and the Dell SC Series (Compellent) going forward. Why? Let’s start with a look at what both product lines have brought to the combined business and then fast forward to see what the future holds.

The Dell EMC midrange businesses represent:

  • Market share of 29.4%, nearly double that of our nearest competitor.
  • Leadership across all price bands. [i]
  • $5 billion in combined revenues [ii] within a total addressable market of more than $17 billion.
  • More than 100,000 existing, passionate storage customers [iii], with the heritage of both EMC technologies well positioned in large enterprises and of Dell’s incredible strength in the entry-level and mid-markets.

entry and midrange

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The Combined Dell EMC Midrange Portfolio – Go Forward from Today
Dell EMC’s midrange portfolio now has a scale and breadth that is without comparison in our industry. Our combined midrange offerings are the strongest they’ve ever been as, this year, we have launched new products such as Unity Flash storage systems and made powerful enhancements to the SC Series OS. This all adds up to a combined portfolio for our customers and partners that is unmatched elsewhere in the industry. (more…)

Tales from EMC World 2016: Building a Modern Data Center

Last year we built a data center as part of our efforts to display our full portfolio of products at EMC World. We would have never imagined the level of interaction and interest we received with hundreds of customers coming through the exhibit every day. Our customers, partners, and internal EMC folks love technology and there is no better way to get a ‘feel’ for it than actually touching it.

This year we decided to do the same thing showcasing some of the most exciting technology advances in years. We organized our live modern data center by 5 key pillars:

Building a modern data center 2

Flash – everyone understands the benefits of Flash from a performance perspective, mainly delivering predictable low response times. But supply-side innovation is allowing us to embed much denser 3D-NAND technologies delivering unprecedented density and lowering CAPEX and OPEX in ways not possible before. All Flash arrays make more sense than ever and we showcased the coolest kids on the block:

  • Unity All Flash systems combining the benefits of flash with unprecedented efficiency and simplicity. Unity is built with end-to-end simplicity in mind bringing innovation like an HTML5-based GUI and a REST API to simplify operations. We also previewed CloudIQ, a cloud-based analytics dashboard to address and manage larger topologies much more proactively.
  • VMAX All Flash combining the benefits of flash with uncontended data services and availability features like SRDF. Through the integration with CloudArray customers can be strategic about their hybrid cloud strategy. Flash where you need it and cloud where you don’t.
  • XtremIO is the uncontended all flash array market leader delivering integrated copy data management capabilities allowing customers to leverage flash in ways they could never before. Being able to deliver copies on demand means better business agility. Being able to do so without tradeoffs around performance and efficiency is the hallmark of the XtremIO architecture and something competitors struggle to match.
  • One interesting addition to our data center this year was DSSD which helps our customers get business outcomes faster than ever before by essentially stripping code out of the IO path while preserving the benefits of shared storage. Server-side flash has often been used but leads to stranded storage and the need to shuffle data around, limited capacity, and no enterprise features to secure the data set. Compare that to DSSD D5, which can provide 144TB capacity, deliver 10MM IOPS at microseconds response times, all in 5U.

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Remove Your Data Center “Beer Goggles” to See the Real Cost of Your Storage

Heidi Biggar

Marketing and IT Consultant, Data Protection and Availability Division at EMC Corporation
I’m often asked how a political science major at Tufts wound up in the IT world, covering backup, storage, virtualization and cloud of all things. Truth is, it’s really a love for learning, a need to understand the “bigger picture” and a desire to share that view with others that’s steered my path over the past 20 years, from campaign manager to editor, analyst and marketer. After hours, you’ll find me hanging with family, running 10ks through Peachtree City’s 90 miles of cart paths, watching football or reading. I’m a New England transplant enjoying life in the South. In my previous life, I also blogged for ComputerWorld, Enterprise Strategy Group and Hitachi Data Systems, but The Backup Window is my baby. It's been great watching it evolve.

Storage Management Challenges

Virtualization has delivered on many promises: massive consolidation, huge cost savings, dynamic scheduling and live migrations of applications and storage. But, with all the simplifications from virtualization, comes the complications of end-to-end visibility and management of the storage infrastructure through the various layers of abstractions. And, according to leading industry analysts, the data managed by enterprises is expected to grow to over 40ZB by 2020. This rapid data growth combined with increased service level expectations introduces new management challenges or the equivalent of wearing data center “beer googles” to see the real cost of your storage.

In this third of a 3-part blog series, let’s take a look at how EMC ViPR SRM provides a comprehensive monitoring and reporting solution to help you visualize storage relationships, analyze configurations and capacity growth, and optimize today’s storage resources while providing a management framework that supports investments in software-defined storage.

End-to-End Data Path Visibility

ViPR SRM was built to manage the complexity of growing, heavily virtualized storage environments. With ViPR SRM, you obtain detailed relationship and topology views from the application, to the virtual or physical host, down to the LUN to identify service dependencies, even for EMC VPLEX and the storage arrays managed by VPLEX clusters. By leveraging the capabilities of ViPR SRM, you will gain new insights into their environment and understand the impact of storage utilization from the applications. With increased visibility, you will be able to optimize their storage utilization and understand where and how their capacity is consumed and when more will be needed. Configuration validation will improve service levels by avoiding outages due to setup errors.

Check out the new ViPR SRM whiteboard video for more information.

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