Posts Tagged ‘VMAX All Flash’

2017 – New Year, New Transformation

Howard Rubin

Consultant Product Marketing Manager, Dell EMC Storage Division
My name is Howard and I’m a marketing guy. There I said it! Admitting to it is the first step right? Truth be known, I started “life” as a phone support guy then got promoted to Sales Engineer due to my good looks. That role dragged on far too long. Hanging out in data centers at 3am installing and troubleshooting ATM and Frame Relay gear got old; just like that technology. When I’m not marketing tech stuff, I’m either playing with my own tech gear at home or travelling to some exotic destination with my incredible wife, Mary. Fifty/Fifty chance it’s a shopping or exotic beach destination next time you get my out-of-office message.

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As we transition to a new year many people will make a resolution to do things better in life; to transform the way they live and interact in the world.  Some get a new job to increase life satisfaction, to make more money or quite simply live a healthier lifestyle. As a legacy EMC employee, we, as a company are transitioning to Dell EMC for the better.  And to do that, we must continue to operate flawlessly into 2017 and beyond for our customers.  We here at Dell EMC also want to see. our customers flawlessly transform  their data center for the better.

VMAX All Flash Transormation

For our customers running VMAX 1 and VMAX 2 (10/20/40K) platforms, refreshing to a new VMAX All Flash delivers incredible operational and TCO benefits.  We created VMAX All Flash to allow you run your business more effectively. Not only is it easy to purchase, migrate to and grow, but it’s so much simpler to manage.  Add to that the cost savings in footprint and consolidation and a storage managers life couldn’t get much better.

Here’s a quick example of a customer that did a VMAX 20K refresh to a new VMAX 450F. This customer had a 9-Bay VMAX 20K with 800TB of usable capacity.  We transformed them from a 9 rack VMAX 20K to a single bay/single floor tile VMAX 450F.  This new model delivered 6x more performance,  87% less energy, 92% less footprint with a whopping 40% lower TCO.

VMAX All Flash Performance (more…)

#YOAF! Looking at Another Year of IT Transformation

This year we continued our dialogue with our customers and partners to help them pursue their IT transformation in order to free up funds and resources to pursue strategic projects to chip away at digital transformation. But where to start?

Step 1: Consider Flash as a Key Enabler to IT Transformation
In a previous blog I wrote about the pillars of the modern data center. No doubt Flash is a critical component within our IT transformation journey. Sure, Flash is media but is also an enabling technology like CPUs, DRAM, and protocols like NVMe that seem to be in a perpetual race for speed. Our job at Dell EMC is to extract maximum value from these innovations for the benefit of the customer. Flash drives are known for speed. But in reality they enable us to consolidate and save money as well. Let’s look at a 16 TB 3-D NAND drive.


Within a 2.5” form factor I get the following relative to a spinning drive:

  1. More capacity and performance density = greater consolidation all else equal.
  2. Lower and more consistent response times = better SLAs and more productivity.
  3. Fewer parts replacements and faster rebuilds = lower risk and better customer experience.

Step 2: Understand the Business Value of Flash for Your Environment
Every environment is unique. So making broad claims of how great the technology of vendor A is compared to vendor B is counterproductive. Rather, we should approach things a little more customer centric.  A good place to start is the workload. Over the decades our performance optimized storage systems (aka SC Series, Unity, VMAX, XtremIO) supported databases as the #1 workload, followed by virtual servers. Both combined accounted for over 80% of the supported workloads on these systems.

If we just stick to the database example for a minute, the next step would be to actually understand the current database workload in more detail. One way our world class Sales Engineers do that is to take samples from the customer environment like the Oracle AWR below. Think of it as the top down approach where we want to understand the impact of transformation for the specific database environment. (more…)

Cars, Trucks, and VMAX All Flash

Chad Desilets

Product Marketing Manager, Dell EMC
Chad is a recent graduate of Framingham State University where he studied Corporate and Organizational Communication. Starting as an intern in Global Services while completing his degree, he is now part of the VMAX product marketing team. Having a passion for effectively communicating impactful messaging has allowed Chad to find a home in marketing. Being a fan of all things high performance, especially cars, it’s only natural that Chad’s focus is on VMAX. Outside of the office, Chad enjoys time with friends and family, working on automobiles, and spending his summers on the water in coastal Rhode Island.

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Buying a new car can be incredibly stressful, yet almost everyone goes through it at some point. How do you choose which car to get? What kind of vehicle do you need? How do you configure it? What manufacturer do you buy from? The list of questions goes on and on.

VMAX All Flash

Consumers have endless choices of vehicles, so where do they start? Many people turn to the numbers, assessing which vehicle got the best ratings. The same can be said about businesses upgrading their data center. They want to buy storage they know is going to be reliable and meet their demands.

Purchasing a new primary storage array for your modern data center in many ways is similar to purchasing a new car. CIO’s and businesses ask themselves the same questions, and also want to make sure they are spending their budget on the right product. They try to check all the right boxes: amazing performance, efficiency, features, safety, and reliability.

Vehicles that offer incredible handling and huge amounts of horsepower may be exactly what a customer wants. For others, a truck that has the performance to tow your boat to the lake in the summer is desired. No matter what the exact need is, customers require their purchase to meet their expectations every day. CIO’s require high performance and incredible speed from their storage arrays. They need storage that is going to get the job done and keep up with demanding workloads.

A vehicle can be economical in many ways. It can have great fuel-efficiency, take up less space and/or have very low cost of ownership. Space in the data center is extremely valuable and it can fill up quickly. This of course generates a lot of heat and raises operating costs. Businesses need arrays that are efficient both in space and operating costs. The more storage you can fit on one floor tile the better.

When it comes to new vehicles, configuration options such as navigation and leather seats are endless and can easily drive the price tag up! CIOs want features that make their job and their employees’ jobs easier for the least amount of additional cost.  These features should allow users to get the most out of the array and its capabilities.

Everybody likes the idea of knowing all the passengers in their car are safe. For this reason we like the idea of more safety features because we simply never know when an accident could occur. In this data driven world, customers want the same safety for their data because their companies depend on it. When it comes to mission-critical storage, safety is a top priority.

Everyday reliability is a major factor for consumers; they depend on their vehicles every day and they want the most out of their purchase. The same could be said about storage arrays. Businesses wouldn’t be able to function if they had long lengths of downtime. They need their primary storage arrays to be up and running all the time, no matter what.

VMAX All Flash
Purchasing a primary storage array is a big investment and CIO’s and business need to ensure they’re getting the right product to fit all their wants and needs. Dell EMC understands this as the market share leader in all-flash storage. Our mission-critical VMAX All Flash checks all the boxes that CIOs and businesses are looking for.

  • Performance- Dell EMC customers demand extreme performance from their VMAX All Flash and it always delivers. VMAX All Flash is blazing fast, delivering up to 4 million IOPS and 150GB per second, and thanks to cache memory, application response times are achieving 200 microseconds.
  • Efficiency- The VMAX All Flash family is extremely efficient. With inline compression, 2:1 reduction can be seen, and when combined with high efficiency snaps and zero space reclaim 4:1 storage efficiency is achieved. VMAX All Flash also has the capability to consolidate up to 4 PBe of block, file, open systems, and IBM i! This lowers total cost of ownership by reducing operating expenses and physical footprint in your data center.
  • Features- We made configuring VMAX All Flash as easy as possible, with two software packages: the F and FX packages. Every VMAX All Flash array ships with the F software package and for only 15% more you get the entire FX software package, which includes everything in the F suite plus data services such as SRDF and Unisphere, our management software! Of course, VMAX data services are available a la carte, so you can buy only what you need! Imagine if configuring a new vehicle was this simple…
  • Safety- VMAX All Flash offers rich data services such as D@RE (data at rest encryption) and SRDF active-active replication. This allows for your data to be protected and your business ready for any outage. Dell EMC ProtectPoint allows VMAX All Flash to seamlessly backup to Data Domain. This eliminates the need for traditional backup applications all while operating non-intrusively and 20 times faster. With VMAX All Flash, your data is always protected.
  • Reliability- VMAX All Flash offers just that. Mission-critical availability, active-active data center replication, non-disruptive hardware and software upgrades, and no-single point-of-failure architecture all working together to deliver over 6 nines of availability. VMAX All Flash runs at peak performance day after day, year after year. That makes VMAX a solid investment for your modern data center.

Purchasing a new car or an all-flash array is a big investment. These purchases sit in your data center, or driveway, for years to come, so you want to know that what you chose is going to last and that you will be satisfied every day. Automobile companies offer warranty with their vehicles, so buyers know that they are protected should anything come up down the road. Well, when it comes to primary storage how about this for peace of mind: all of our all-flash arrays come backed by the Xpect More Program, protecting you with a 3-year money back warranty, lifetime flash endurance protection, and lifetime maintenance price protection. Combine this with Dell EMC’s award winning global service and support and you have a real winner. VMAX All Flash is an amazing offering that checks all the boxes CIOs and businesses are looking for.

A Dell EMC World 2016 Review

Lauren Simpson

Principal Product Marketing Manager
Lauren is a Principal Product Marketing Manager at EMC working on the Experiential Marketing team. She helps drive customer-facing activities including engagement campaigns, events, webinar programs, and tradeshows. Outside of work, she enjoys traveling and spending time with her husband and two children.

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Although it feels like months ago, Dell EMC World wrapped up on October 20th. The results from all of our activities have trickled in and we now have a holistic view of our Core Technologies performance at the event…and it was stellar!


The week kicked off with the Executive Summit where two of our products were showcased in the Whisper Suite…shhh! It was an exclusive area where anyone with an approved pass and covered under NDA could enter. The conversations with press, analysts, and customers were driven by our senior product specialists, who ran through product demos and GUI simulators galore.

As the main event came into full swing on Tuesday, the expo hall welcomed over 6,000 attendees to live music, customer experience showcases, a product petting zoo, and countless theater presentations. The hall was packed with folks eager to learn about the new Dell EMC solution offerings. Conversations with our product experts were lengthy, and attendees were hungry for more details about the Core Technologies products. Our hardware was proudly on display, catching the attention of folks walking through the aisles and sparking conversation with our experts.

Attendees, press, and analysts buzzed throughout the convention center to partake in the various activities laid out for them.  There were overwhelmingly positive reviews with the amount of sessions, hands on labs, and booths to visit over the three-day event. The Core Technologies schedule was packed with a “a “Tech Sneak Peek” showcasing the latest release for XtremIO; an interview with TheCUBE and Chris Ratcliffe, and of course the awesome “Dark IT Knight” keynote, where the Data Protection Suite team saved the day. (more…)

Are You Ready for Dell EMC World?

Jamie Doherty

Consultant Social Media Engagement Manager, Dell EMC
Jamie brings over 20 years of experience in both traditional and digital marketing and has worked for companies like Direct to Retail Advertising, The Robb Report Magazine and She joined Dell EMC over four years ago to manage the Advanced Software Division’s social media strategy, and since then has taken on the challenge of managing the social media strategy for Dell EMC's Core Technologies Division. Her newest role will be managing Digital Campaigns for the Dell EMC Data Protection Division as well as leading strategy for Social Media in both the Data Protection and Storage Divisions. Jamie is also a Beachbody Coach helping to inspire others to live a healthier and more active lifestyle. When she is not Tweeting on behalf of Dell EMC or working out to Beachbody, you can find her at a live music venue watching her favorite artist or planning her next theme party. Follow her on Twitter @MnkyGrl47 or @CoachFab40

This year is a very special Dell EMC World as it is the first event we are hosting as a combined company. Three amazing days will be spent in Austin, one of this writers favorite cities, listening to industry leaders talk about the future of technology, the future of Dell EMC and of course some amazing music.

Our division, Core Technologies as known in the inner walls of the company, is especially excited about this year’s event. Just last week we had four major announcements within our product lines. If you are one of the lucky ones attending Dell EMC World you will be able to take a deep dive first hand from our experts on site. Just in case you did miss the announcements, you can view them right here:

As an attendee of Dell EMC World we do want to give you every opportunity to learn how to modernize your data center with all-flash storage and make sure your data is protected everywhere, no matter where it lives. The first place you can meet face-to-face with our experts and get live demos is in the booth. Be sure to visit our experts in the Data Center Booth B17 or the Big Data Booth F1.
The next option is to attend a session. Check out this schedule of sessions being hosted by the Core Technologies Team :
The team will also be hosting right in the booths a series of theater presentations led by our experts. If you get the opportunity I would highly recommend checking them out. Here is the schedule:


Lastly once you’ve learned all about the amazing features of the Dell EMC Core Technologies products, I bet you’ll want to get your hands on them. At Dell EMC World you can on Wednesday October 19 from 11am to 5pm and on Thursday October 20 from 8am to 10:30am. Check out all the great products you can get your hands on:

For those of you who are not going to the event we do want to make sure you can experience Dell EMC World virtually. Pull out your smartphone or jump on your Dell 2-in-1, open your Twitter app, and follow @DellEMCProtect, @DellEMCStorage, and @DellEMCXtremIO. All of the activities and additional announcements (Spoiler Alert! Yes, there’s more coming) will be reported real time on these Twitter handles so be sure to follow along and get social with us!

Whether you are live at Dell EMC World or following along on Twitter – the Dell EMC Core Technologies Team looks forward to engaging with you!




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