Posts Tagged ‘VMAX’

Dell EMC Flash Storage Efficiency Guarantee

Joe Catalanotti

Product Marketing Manager, Dell EMC, Midrange Storage
Joe Catalanotti is a Product Marketing Manager with Dell EMC Midrange Storage focused on Unity all-flash storage products and solutions. Joe has over 25 years of product and channel marketing experience in storage hardware/software, asset management, and CAD/CAM technology. Joe has been instrumental in the development and execution of go-to-market plans, product launches, and other facets of product marketing. Joe holds a BS degree in Industrial Engineering and Management (Sigma Epsilon Rho) from Northeastern University as well as a degree in Architecture from Wentworth Institute of Technology.

A 4:1 Guarantee with 4 Winning Storage Arrays  

So how is your business meaningfully dealing with storage efficiency in the face of flat or declining IT budgets? Or are you? If you’re not, then you may be confronted with wasted disk space, higher storage/management costs, time-consuming storage provisioning – or more. These are exactly the types of storage inefficiencies that can significantly impact your ability to meet SLAs and rapidly provision key IT applications.

As aggressive data growth continues in small/medium to enterprise size businesses, IT is required to deal with and manage it much more cost–storage efficiency guaranteeeffectively. This means it’s about applying the right technologies to increase the efficiency of your storage infrastructure. But how storage efficiency is ultimately achieved and measured becomes a matter of how confident you are about selecting and implementing the best combination of storage arrays and efficiency features that are simple to deploy and use. And when a convincing storage efficiency guarantee comes along with the technology, then you really know you have the right combination. That’s what the new Dell EMC Flash Storage Efficiency Guarantee is all about – delivering meaningful and measurable storage efficiency when deploying any Dell EMC Unity, VMAX All Flash Arrays, or XtremIO Arrays and any SC Series* All-Flash or hybrid configuration.

The new Efficiency Guarantee promises Dell EMC will provide a logical storage capacity at least four times (4:1) the usable physical capacity of your purchased configuration. Powerful efficiency features such as compression, deduplication, thin provisioning, and snapshots will aggressively reduce startup and lifecycle costs, helping you squeeze more valuable data into less space with less management effort.

At Dell EMC, we understand the pressures on today’s IT buyers to stretch every budget dollar, while delivering the consistent performance your business stakeholders expect.  New workloads demand the high IOPs and low latency that flash storage solutions can provide – but if the capacity you need is too expensive, your users will miss out on the technology’s transformational benefits that help reduce complexity and costs while simplifying management.

So simply pick the Dell EMC storage solution that’s right for you and let Dell EMC start proving how efficient it can make your data center – and your business. To register or learn more, contact your Dell EMC sales representative or Authorized Reseller today or go to: www.dellemc.com/4to1guarantee

 

2017 – New Year, New Transformation

Howard Rubin

Consultant Product Marketing Manager, Dell EMC Storage Division
My name is Howard and I’m a marketing guy. There I said it! Admitting to it is the first step right? Truth be known, I started “life” as a phone support guy then got promoted to Sales Engineer due to my good looks. That role dragged on far too long. Hanging out in data centers at 3am installing and troubleshooting ATM and Frame Relay gear got old; just like that technology. When I’m not marketing tech stuff, I’m either playing with my own tech gear at home or travelling to some exotic destination with my incredible wife, Mary. Fifty/Fifty chance it’s a shopping or exotic beach destination next time you get my out-of-office message.

Latest posts by Howard Rubin (see all)

As we transition to a new year many people will make a resolution to do things better in life; to transform the way they live and interact in the world.  Some get a new job to increase life satisfaction, to make more money or quite simply live a healthier lifestyle. As a legacy EMC employee, we, as a company are transitioning to Dell EMC for the better.  And to do that, we must continue to operate flawlessly into 2017 and beyond for our customers.  We here at Dell EMC also want to see. our customers flawlessly transform  their data center for the better.

VMAX All Flash Transormation

For our customers running VMAX 1 and VMAX 2 (10/20/40K) platforms, refreshing to a new VMAX All Flash delivers incredible operational and TCO benefits.  We created VMAX All Flash to allow you run your business more effectively. Not only is it easy to purchase, migrate to and grow, but it’s so much simpler to manage.  Add to that the cost savings in footprint and consolidation and a storage managers life couldn’t get much better.

Here’s a quick example of a customer that did a VMAX 20K refresh to a new VMAX 450F. This customer had a 9-Bay VMAX 20K with 800TB of usable capacity.  We transformed them from a 9 rack VMAX 20K to a single bay/single floor tile VMAX 450F.  This new model delivered 6x more performance,  87% less energy, 92% less footprint with a whopping 40% lower TCO.

VMAX All Flash Performance (more…)

#YOAF! Looking at Another Year of IT Transformation

This year we continued our dialogue with our customers and partners to help them pursue their IT transformation in order to free up funds and resources to pursue strategic projects to chip away at digital transformation. But where to start?

Step 1: Consider Flash as a Key Enabler to IT Transformation
In a previous blog I wrote about the pillars of the modern data center. No doubt Flash is a critical component within our IT transformation journey. Sure, Flash is media but is also an enabling technology like CPUs, DRAM, and protocols like NVMe that seem to be in a perpetual race for speed. Our job at Dell EMC is to extract maximum value from these innovations for the benefit of the customer. Flash drives are known for speed. But in reality they enable us to consolidate and save money as well. Let’s look at a 16 TB 3-D NAND drive.

IT-Transformation

Within a 2.5” form factor I get the following relative to a spinning drive:

  1. More capacity and performance density = greater consolidation all else equal.
  2. Lower and more consistent response times = better SLAs and more productivity.
  3. Fewer parts replacements and faster rebuilds = lower risk and better customer experience.

Step 2: Understand the Business Value of Flash for Your Environment
Every environment is unique. So making broad claims of how great the technology of vendor A is compared to vendor B is counterproductive. Rather, we should approach things a little more customer centric.  A good place to start is the workload. Over the decades our performance optimized storage systems (aka SC Series, Unity, VMAX, XtremIO) supported databases as the #1 workload, followed by virtual servers. Both combined accounted for over 80% of the supported workloads on these systems.

If we just stick to the database example for a minute, the next step would be to actually understand the current database workload in more detail. One way our world class Sales Engineers do that is to take samples from the customer environment like the Oracle AWR below. Think of it as the top down approach where we want to understand the impact of transformation for the specific database environment. (more…)

Let the Transformation Begin

Jamie Doherty

Consultant Social Media Engagement Manager, Dell EMC
Jamie brings over 20 years of experience in both traditional and digital marketing and has worked for companies like Direct to Retail Advertising, The Robb Report Magazine and Monster.com. She joined Dell EMC over four years ago to manage the Advanced Software Division’s social media strategy, and since then has taken on the challenge of managing the social media strategy for Dell EMC's Core Technologies Division. Her newest role will be managing Digital Campaigns for the Dell EMC Data Protection Division as well as leading strategy for Social Media in both the Data Protection and Storage Divisions. Jamie is also a Beachbody Coach helping to inspire others to live a healthier and more active lifestyle. When she is not Tweeting on behalf of Dell EMC or working out to Beachbody, you can find her at a live music venue watching her favorite artist or planning her next theme party. Follow her on Twitter @MnkyGrl47 or @CoachFab40

You may have heard in the news that a little merger happened  a few weeks ago between Dell and EMC.  Of course I say that kiddingly.  This was the biggest merge to take place in technological history.  A major transformation has been taking place to bring these two technology power houses together as the newly formed Dell EMC.  I, for one, could not be more excited to be a part of making history as an employee of this amazing new company.

oow-small-invite

So why am I telling you all this? I want to invite you to also be a part of history in the making by getting a first-hand -view of the transformation.  How you ask? Join us for an exclusive Dell EMC event this week in San Francisco.  A three day event starting today is being hosted at 839 Howard Street right across from Moscone Center West.  My suspicion is many of you reading this are at Oracle Open World…so why not stop by?  Here are a few reasons why you should:

  • You’ve heard a lot about Dell EMC – Find out directly from the experts what that means to you
  • Dell EMC Oracle Solutions experts will be onsite conducting 1×1 demos and answering all of your questions
  • Technical experts will be running engaging sessions that will showcase Dell EMC solutions for Oracle Applications
  • Breakfast and lunch will be served AND it will be amazing! If you joined us last year you know this is no average conference food
  • Dell EMC knows how to throw a party! This Tuesday night will be one you won’t want to miss

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Tales from EMC World 2016: Building a Modern Data Center

Last year we built a data center as part of our efforts to display our full portfolio of products at EMC World. We would have never imagined the level of interaction and interest we received with hundreds of customers coming through the exhibit every day. Our customers, partners, and internal EMC folks love technology and there is no better way to get a ‘feel’ for it than actually touching it.

This year we decided to do the same thing showcasing some of the most exciting technology advances in years. We organized our live modern data center by 5 key pillars:

Building a modern data center 2

Flash – everyone understands the benefits of Flash from a performance perspective, mainly delivering predictable low response times. But supply-side innovation is allowing us to embed much denser 3D-NAND technologies delivering unprecedented density and lowering CAPEX and OPEX in ways not possible before. All Flash arrays make more sense than ever and we showcased the coolest kids on the block:

  • Unity All Flash systems combining the benefits of flash with unprecedented efficiency and simplicity. Unity is built with end-to-end simplicity in mind bringing innovation like an HTML5-based GUI and a REST API to simplify operations. We also previewed CloudIQ, a cloud-based analytics dashboard to address and manage larger topologies much more proactively.
  • VMAX All Flash combining the benefits of flash with uncontended data services and availability features like SRDF. Through the integration with CloudArray customers can be strategic about their hybrid cloud strategy. Flash where you need it and cloud where you don’t.
  • XtremIO is the uncontended all flash array market leader delivering integrated copy data management capabilities allowing customers to leverage flash in ways they could never before. Being able to deliver copies on demand means better business agility. Being able to do so without tradeoffs around performance and efficiency is the hallmark of the XtremIO architecture and something competitors struggle to match.
  • One interesting addition to our data center this year was DSSD which helps our customers get business outcomes faster than ever before by essentially stripping code out of the IO path while preserving the benefits of shared storage. Server-side flash has often been used but leads to stranded storage and the need to shuffle data around, limited capacity, and no enterprise features to secure the data set. Compare that to DSSD D5, which can provide 144TB capacity, deliver 10MM IOPS at microseconds response times, all in 5U.

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