Posts Tagged ‘VPLEX’

Expanding the Horizon for Dell EMC Midrange Storage Customers

Guy Churchward

President, Core Technologies Division
Guy Churchward is President of Core Technologies at EMC Corporation. He is responsible for a division that is redefining storage, through a comprehensive portfolio of core storage solutions encompassing the award-winning VMAX, VNX, VNXe, XtremIO, VPLEX, and Data Domain technologies and a cutting-edge software portfolio that delivers simplified storage systems management, continuous availability, replication, backup, and archive solutions. Churchward has more than 27 years of experience in the IT industry, with broad international experience that spans executive management, engineering, sales, marketing and business development capacities. He joined EMC in May 2012, when he served as Senior Vice President of Engineering for the Backup & Recovery Systems Division, before becoming Division President in October 2012. He was appointed to lead the Core Technologies Division in October 2014. Prior to joining EMC, Churchward was President and CEO of LogLogic, an enterprise log and security intelligence platform company. He has also served as Vice President and General Manager of the Data Protection Group at NetApp, where he was responsible for product strategy and development of the company's portfolio of disk-to-disk and disaster recovery products, as well as Vice President and General Manager of BEA's WebLogic Products Group. In addition, he has held senior management positions at Sun Microsystems (formerly Tarantella Inc.), The Santa Cruz Operation (formerly IXI), Accenture (formerly Binder Hamlyn) and Olivetti. Churchward holds an Executive MBA from Stanford Business School and studied computer science at Cambridge Tutors College, England.

Here we are as Dell EMC, and we’re champing at the bit to show our customers, partners and the world what we’re made of as a combined business. We were already recognized as the leader in data storage pre-merger and together we’re going from strong to stronger, now number one across all combined mid-range markets in which we play. If you’re a customer or partner of either company this bodes well for you, as Dell EMC can now offer an even greater choice of world-class products from a single vendor, which has become the largest privately controlled IT company in the world.

Since we started this journey nearly a year ago, we’ve had a number of questions from customers about our plans to support the midrange storage portfolios that are coming together. Let me confirm that we are 100% committed to supporting both EMC Unity and the Dell SC Series (Compellent) going forward. Why? Let’s start with a look at what both product lines have brought to the combined business and then fast forward to see what the future holds.

The Dell EMC midrange businesses represent:

  • Market share of 29.4%, nearly double that of our nearest competitor.
  • Leadership across all price bands. [i]
  • $5 billion in combined revenues [ii] within a total addressable market of more than $17 billion.
  • More than 100,000 existing, passionate storage customers [iii], with the heritage of both EMC technologies well positioned in large enterprises and of Dell’s incredible strength in the entry-level and mid-markets.

entry and midrange

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The Combined Dell EMC Midrange Portfolio – Go Forward from Today
Dell EMC’s midrange portfolio now has a scale and breadth that is without comparison in our industry. Our combined midrange offerings are the strongest they’ve ever been as, this year, we have launched new products such as Unity Flash storage systems and made powerful enhancements to the SC Series OS. This all adds up to a combined portfolio for our customers and partners that is unmatched elsewhere in the industry. (more…)

Continuous Availability without Any Compromise

Parasar Kodati

Product Marketing Manager
Parasar Kodati has more than ten years of experience in product management and marketing spanning scientific computing, embedded software development, and data acquisition technologies. When not working he may be found plotting with his mischievous daughter, cooking Indian street food or reading eastern philosophy.

Everyone needs some summer downtime. If you have not taken your summer downtime yet I hope you have plans to do it soon. However when it comes to business, the last thing we need on a vacation is a frantic phone call that your business has taken some downtime. While downtime in IT systems is unavoidable the question is about how much resilience is built into the system architecture. In fact availability is one of the hallmarks of a modern data center and should be considered in any data center modernization effort. Continuous Availability, unlike other loosely used definitions of high availability, is about delivering a zero RTO service level to ensure business critical applications are never down. A continuous availability technology is able to do this by making sure every IO is captured for instant replication across distance thereby creating active-active data centers that offer highest disaster resilience and also eliminate planned downtime.  Let us look at some of the considerations for choosing the right continuous availability technology for the most demanding all-flash workloads.

VPLEX blog-August
Performance that Maximizes All-Flash Storage Availability
IT organizations around the world are rapidly adopting all-flash arrays to consolidate their business critical applications with uncompromising performance and data services with significantly better total economic value. A zero RTO availability technology needs to be the most efficient data mover to replicate at a speed that matches flash performance. Needless to say, a technology that uses array cycles for replication is eating into the flash performance. This is the reason why a dedicated availability   solution like VPLEX has become an obvious choice for more than half of Global Fortune 500. At the same time you don’t need the availability technology to be duplicating the functionality that the all-flash array already has. Instead the replication technology should maximize the availability of the flash storage that is running more and more business critical workloads.

Future Ready Scale
As famous ice hockey player Wayne Gretzky once said “skate to where the puck is going to be, not where it has been”. Availability technology that is in the data path has to be ready to handle at least twice the IOPS and workloads that it is being purchased for. Clearly the hardware platform needs to have enough room to grow both in terms of scale out architecture as well as enough compute power that future software releases can take advantage of using increasingly parallel computing algorithms.

While linear scaling in performance is appreciated; the licensing costs for a growing environment quickly becomes unattractive. This is where customers should look for licensing models that are more favorable for growing environments. (more…)

Data Center Modernization 101

Sarah Werner

EMC Marketing Intern
As an undergraduate at the University of Massachusetts Amherst majoring in chemical engineering, this summer internship has allowed me to explore the business side of the IT industry. Specifically, I have been tasked with spearheading important competitive projects. In my short time at EMC, I’ve been able to draw parallels between scientific methods learned in my engineering classes and apply those to solving real-world business problems.

Latest posts by Sarah Werner (see all)

EMC declared 2016 as the Year of All-Flash – now is the time to modernize your data center by switching to all-flash storage arrays!  Of course, choosing the right all-flash array is just the beginning of the journey and there are other steps that need to be taken in order to maximize the value that all-flash can deliver to your business. Here are some important considerations for your data center modernization efforts:

Step 1:  Make the Move

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After finding the ideal all-flash appliance for your business, prepare your old arrays for retirement by migrating all of your data over. This sounds like a daunting process, one that traditionally takes 6 to 9 months to complete, but it can be made easier by using non-disruptive online tech refresh that a solution like VPLEX provides. This minimizes the time to value of the new flash arrays from months to days by migrating data over without any required downtime. Your data and applications remain accessible and your business keeps running all while modernizing your data center.

Step 2:  Keep All-Flash Always On

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Congratulations! Your data and applications have been moved in record-breaking time, and your new all-flash environment is already delivering much greater performance. It’s not difficult to love the speed and power of flash, but that doesn’t mean flash arrays are any less susceptible to disaster situations that can result in data loss. Power outages, fire, flooding, or human error can all put your critical data – and by extension, your business – at risk leading to loss of revenue and customer satisfaction. Luckily, preventive measures can be taken to ensure your data is continuously available, despite unforeseen disasters. Data sent down a particular host’s data path can be copied between arrays, whether they’re in the same data center or not. This keeps your flash environment always on even if one array fails, and your data and applications are safe and always available. Learn more about continuous availability and disaster recovery solutions.

Don’t forget the network: Make sure your SAN environment doesn’t become a bottle neck for the blazing fast flash performance. When implementing high availability replication technologies the communication link between the data centers also needs to be looked at to make sure that it can handle the traffic between the datacenters.


Step 3: Accelerate IT Operations

Kodati- accelerate IT

 

 

 

 

 

 

 

 

Before you know it, your data center already requires changing configurations, moving applications, load balancing servers, using more of cloud storage etc. No business is immune to frequent adjustments, and their IT specialists shouldn’t struggle to meet new demands due to limitations of technology. Evaluate your current level of IT infrastructure agility – how much effort and downtime is involved in moving applications for load balancing, consolidating data centers for better resource utilization or moving data back and forth between your data center and public cloud. Once again server and storage virtualization go a long way to make these tasks easy and non-disruptive and help create infrastructure that can turn on a dime.

Moving to all-flash storage is a great step to modernize your data center to deliver uncompromised application performance. It is also a great opportunity to take a deeper look at your entire infrastructure to identify and eliminate sources of inefficiencies. With the right technology in place you can realize the full advantage of the all-flash storage to create data centers that are well protected, always available and agile to operate.

 

Note:  This blog was co-written by Parasar Kodati

A Variety of Webinars to Fit Your Needs

Lauren Simpson

Principal Product Marketing Manager
Lauren is a Principal Product Marketing Manager at EMC working on the Experiential Marketing team. She helps drive customer-facing activities including engagement campaigns, events, webinar programs, and tradeshows. Outside of work, she enjoys traveling and spending time with her husband and two children.

Latest posts by Lauren Simpson (see all)

Are you curious about where your use case and product questions can be addressed? The Core Technologies team here at EMC has many ways to engage with you, at your convenience, to meet your needs. The most recent way to stay connected is our newly launched webinar series – a three-part program with different content and levels of complexity. There is a webinar to specifically address each unique facet of IT challenges.  This includes everything from cyber attacks, data duplication, complex application management, and data sprawl to the inability to support multiple virtual machines. If you have IT challenges, we have a solution to fit your needs.


TechTalk-Twitter

EMC Tech Talks
The tech talk series provides you with an inside look at managing your experience with our products. The focus is primarily based on one product at a time due to the technical nature of the content. We utilize simulators, GUIs, and animated videos to drive the 30-minute conversation and address your questions as they arise.

 

Modernize-Twitter


Modernize Without Compromise”
andAre You Protected?”
These two series highlight how to efficiently store, protect, and manage your information wherever it lives. Each session is approximately 60 minutes in length, and they all offer the opportunity to ask questions via chat.

 

 

Click here to be added to the webinar distribution list, ensuring that you receive the most up to date information on scheduling, topics, etc.

To view the upcoming schedules or view all of our previously recorded events click on one of the series names below:

We look forward to having you join our upcoming events!

Get a Snow Blower for Your Cold Data

Parasar Kodati

Product Marketing Manager
Parasar Kodati has more than ten years of experience in product management and marketing spanning scientific computing, embedded software development, and data acquisition technologies. When not working he may be found plotting with his mischievous daughter, cooking Indian street food or reading eastern philosophy.

I think it is safe to say that this past winter in the Boston area has been more like Spring. Unlike my three year old who is fond of using her shovel (the blue one pictured below) I and my back did not miss the snow. Nevertheless I was prepared with my arsenal to tackle snow on the car, drive way and the back yard. Here they are basking in the 70s in in a picture taken on March 10.

shovel

Cold Data is Accumulating much Faster than You Think
Cold data is something like a more normal snow fall in New England. We clear the car and drive way of the snow but can’t get rid of it completely. What is cold data? Data that is rarely accessed is referred to as cold data. Other names include static data or inactive data. While the chances of access of cold data are very slim, cold data however just sits around occupying valuable primary storage (which is rapidly becoming all flash!). For certain applications data starts to lose value quickly but still needs to be stored for a certain time frame.  A simple example is archive mail boxes. Another example is the rapid accumulation of device data, say from IoT sensors. Let us also note that archival data that is beyond short term back up also presents the same challenge. Whatever the context may be, cold data is simply a consequence of rapid data growth.

Pain Points when Dealing with Cold Data
Now just like we shovel away snow storage administrators spend a lot of time and effort moving this cold to lower tier arrays or to tape. Time and effort aside, in the rare event that access is needed to this data, retrieval is once again a challenge with time consuming processes to load this data back onto the storage network. If you add the cost of your primary storage that is being used up by inactive data, the time and resources it takes to move the cold data out of the primary storage and the recovery costs you will quickly see the inefficiencies of the cold data management chewing up your resources. (more…)

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