Posts Tagged ‘XtremIO’

Dell EMC Flash Storage Efficiency Guarantee

Joe Catalanotti

Product Marketing Manager, Dell EMC, Midrange Storage
Joe Catalanotti is a Product Marketing Manager with Dell EMC Midrange Storage focused on Unity all-flash storage products and solutions. Joe has over 25 years of product and channel marketing experience in storage hardware/software, asset management, and CAD/CAM technology. Joe has been instrumental in the development and execution of go-to-market plans, product launches, and other facets of product marketing. Joe holds a BS degree in Industrial Engineering and Management (Sigma Epsilon Rho) from Northeastern University as well as a degree in Architecture from Wentworth Institute of Technology.

A 4:1 Guarantee with 4 Winning Storage Arrays  

So how is your business meaningfully dealing with storage efficiency in the face of flat or declining IT budgets? Or are you? If you’re not, then you may be confronted with wasted disk space, higher storage/management costs, time-consuming storage provisioning – or more. These are exactly the types of storage inefficiencies that can significantly impact your ability to meet SLAs and rapidly provision key IT applications.

As aggressive data growth continues in small/medium to enterprise size businesses, IT is required to deal with and manage it much more cost–storage efficiency guaranteeeffectively. This means it’s about applying the right technologies to increase the efficiency of your storage infrastructure. But how storage efficiency is ultimately achieved and measured becomes a matter of how confident you are about selecting and implementing the best combination of storage arrays and efficiency features that are simple to deploy and use. And when a convincing storage efficiency guarantee comes along with the technology, then you really know you have the right combination. That’s what the new Dell EMC Flash Storage Efficiency Guarantee is all about – delivering meaningful and measurable storage efficiency when deploying any Dell EMC Unity, VMAX All Flash Arrays, or XtremIO Arrays and any SC Series* All-Flash or hybrid configuration.

The new Efficiency Guarantee promises Dell EMC will provide a logical storage capacity at least four times (4:1) the usable physical capacity of your purchased configuration. Powerful efficiency features such as compression, deduplication, thin provisioning, and snapshots will aggressively reduce startup and lifecycle costs, helping you squeeze more valuable data into less space with less management effort.

At Dell EMC, we understand the pressures on today’s IT buyers to stretch every budget dollar, while delivering the consistent performance your business stakeholders expect.  New workloads demand the high IOPs and low latency that flash storage solutions can provide – but if the capacity you need is too expensive, your users will miss out on the technology’s transformational benefits that help reduce complexity and costs while simplifying management.

So simply pick the Dell EMC storage solution that’s right for you and let Dell EMC start proving how efficient it can make your data center – and your business. To register or learn more, contact your Dell EMC sales representative or Authorized Reseller today or go to: www.dellemc.com/4to1guarantee

 

You Don’t Have to Divide – Just Rule the Database Workloads

Bala Chandrasekaran

Principal Product Marketing Manager, Dell EMC
Bala Chandrasekaran is a Principal Product Marketing Manager at Dell EMC and delivers marketing efforts for All Flash primary storage. He brings to Dell EMC his 12 years of IT industry experience across various customer facing roles including pre-sales, consulting and technical services. He is a certified professional in IBM DB2 and Oracle Databases. He has an undergraduate engineering degree from Anna University, India and MBA from Foster School of Business of University of Washington.

Latest posts by Bala Chandrasekaran (see all)

In the digital economy, there is immense value in drawing real-time business insights from organizations’ own transactional systems. However, it is not uncommon for a business to wait several hours before actual sales report or the inventory statuses are made available.

Typically, enterprise IT divides business processes into online transaction processing (OLTP), batch and analytic/reporting workloads. In order to meet the performance and scalability needs of these workloads, IT teams built systems that are optimized to execute one or the other. This complex ‘divide and conquer’ approach for database workloads leads to both business and IT complexities. For example, complex queries involved in reporting workloads would require indexes to produce reports quickly but having too many indexes on a transactional table would cost OLTP performance.

One of the top reasons our customers choose us as they modernize their data centers is the value our comprehensive portfolio offers. With our All Flash storage, our customers not only reduce the batch reporting duration but also enable new business process workflows along with integrated Copy Data Management (iCDM) solution.

The scale-out architecture of our storage systems enables them to consolidate multiple database workloads and comfortably deliver consistent performance to the applications. With virtual copies technologies, such as XtremIO Virtual Copies (XVC), database copies for workloads such as reporting and testing could be provisioned without traditional time overhead.

workloads

As shown above, with the full-featured AppSync Starter bundle, our customers are able to automate the entire workflow of making and provisioning application-consistent database copies in 3 simple steps:

  1. Centrally define source hosts and let AppSync automatically discover the databases.
  2. Customize the database cloning process to prepare the database for the target workload:
    1. AppSync allows administrators to add or modify database initialization parameters ideal for the target workload. Do you need to use a larger value for DB_FILE_MULTIBLOCK_READ_COUNT to improve IOs on table scan? No problem!
    2. AppSync can execute user scripts before making a copy or after mounting a database. Do you need to create that index required for your complex queries involved in reporting? No problem!
  3. With the ability to define service plans, administrators can automate the creation and deletion of virtual copies.

As decision-making windows shrink for most digital businesses, they require a different approach to retrieve information out of their own transactional systems. Storage plays a vital role in enabling data agility and with the right solution, IT teams can enable information flow that modern-day businesses require.

Take Me Out to the Ball Game

Chhandomay Mandal

Director of Solution Marketing, EMC All-Flash Storage
Chhandomay Mandal, a 20+ year storage industry veteran, is the Director of Solution Marketing for EMC All-Flash Storage. He is currently responsible for the integrated leadership of all EMC All-Flash End User Computing (EUC) solutions enablement, partnering, and business development. Prior to EMC, Chhandomay led Dell’s storage solutions marketing efforts for desktop virtualization, server virtualization and private cloud. He spent 11 years at Sun Microsystems holding different leadership positions across marketing and engineering organizations. Chhandomay has been awarded 13 patents by US Patent and Trademark Office. He has a PhD in Computer Science from University of Florida, MBA from Kelley Business School of Indiana University, and BTech from Indian Institute of Technology, Kharagpur.

As customers modernize their data centers, they are increasingly adopting an all-flash strategy. Flash enables them to be fast, agile and efficient. It has become affordable too – flash is finally cheaper than the fastest spinning media, 15K RPM disks. 2016 is the Year of All Flash (YOAF). In these series of posts, I am going to chronicle many of our customers journey to the all-flash era.

red soxI would love to start with my beloved Red Sox. Living in the Boston area for 20+ years, I am an ardent fan; so are other fourteen million New Englanders. In the past decade, The Boston Red Sox have won three World Series and is a perennial contender. What is their secret?

Professional sports is like any business where disruption is happening primarily driven by technology. It comes to play in all the four areas of the The Boston Red Sox business environment. They really have to have exceptional systems and analytics for Baseball Operations for the team to be competitive. Front office environment needs to ensure that they are running an efficient business. Understanding the fans and creating a great digital experience in the ballpark complementing the game is another critical element. Finally, having an exceptional IT operational environment allows them to support all these things ensuring The Boston Red Sox are being the best as they can be as an organization and as a sports franchise. (more…)

A Dell EMC World 2016 Review

Lauren Simpson

Principal Product Marketing Manager
Lauren is a Principal Product Marketing Manager at EMC working on the Experiential Marketing team. She helps drive customer-facing activities including engagement campaigns, events, webinar programs, and tradeshows. Outside of work, she enjoys traveling and spending time with her husband and two children.

Latest posts by Lauren Simpson (see all)

Although it feels like months ago, Dell EMC World wrapped up on October 20th. The results from all of our activities have trickled in and we now have a holistic view of our Core Technologies performance at the event…and it was stellar!

dew1

The week kicked off with the Executive Summit where two of our products were showcased in the Whisper Suite…shhh! It was an exclusive area where anyone with an approved pass and covered under NDA could enter. The conversations with press, analysts, and customers were driven by our senior product specialists, who ran through product demos and GUI simulators galore.

As the main event came into full swing on Tuesday, the expo hall welcomed over 6,000 attendees to live music, customer experience showcases, a product petting zoo, and countless theater presentations. The hall was packed with folks eager to learn about the new Dell EMC solution offerings. Conversations with our product experts were lengthy, and attendees were hungry for more details about the Core Technologies products. Our hardware was proudly on display, catching the attention of folks walking through the aisles and sparking conversation with our experts.

Attendees, press, and analysts buzzed throughout the convention center to partake in the various activities laid out for them.  There were overwhelmingly positive reviews with the amount of sessions, hands on labs, and booths to visit over the three-day event. The Core Technologies schedule was packed with a “a “Tech Sneak Peek” showcasing the latest release for XtremIO; an interview with TheCUBE and Chris Ratcliffe, and of course the awesome “Dark IT Knight” keynote, where the Data Protection Suite team saved the day. (more…)

Are You Ready for Dell EMC World?

Jamie Doherty

Consultant Social Media Engagement Manager, Dell EMC
Jamie brings over 20 years of experience in both traditional and digital marketing and has worked for companies like Direct to Retail Advertising, The Robb Report Magazine and Monster.com. She joined Dell EMC over four years ago to manage the Advanced Software Division’s social media strategy, and since then has taken on the challenge of managing the social media strategy for Dell EMC's Core Technologies Division. Her newest role will be managing Digital Campaigns for the Dell EMC Data Protection Division as well as leading strategy for Social Media in both the Data Protection and Storage Divisions. Jamie is also a Beachbody Coach helping to inspire others to live a healthier and more active lifestyle. When she is not Tweeting on behalf of Dell EMC or working out to Beachbody, you can find her at a live music venue watching her favorite artist or planning her next theme party. Follow her on Twitter @MnkyGrl47 or @CoachFab40

This year is a very special Dell EMC World as it is the first event we are hosting as a combined company. Three amazing days will be spent in Austin, one of this writers favorite cities, listening to industry leaders talk about the future of technology, the future of Dell EMC and of course some amazing music.

transformation
Our division, Core Technologies as known in the inner walls of the company, is especially excited about this year’s event. Just last week we had four major announcements within our product lines. If you are one of the lucky ones attending Dell EMC World you will be able to take a deep dive first hand from our experts on site. Just in case you did miss the announcements, you can view them right here:

As an attendee of Dell EMC World we do want to give you every opportunity to learn how to modernize your data center with all-flash storage and make sure your data is protected everywhere, no matter where it lives. The first place you can meet face-to-face with our experts and get live demos is in the booth. Be sure to visit our experts in the Data Center Booth B17 or the Big Data Booth F1.
The next option is to attend a session. Check out this schedule of sessions being hosted by the Core Technologies Team :
full-ct-dew-session-schedule
The team will also be hosting right in the booths a series of theater presentations led by our experts. If you get the opportunity I would highly recommend checking them out. Here is the schedule:

revised-theater-preso-no-logo

Lastly once you’ve learned all about the amazing features of the Dell EMC Core Technologies products, I bet you’ll want to get your hands on them. At Dell EMC World you can on Wednesday October 19 from 11am to 5pm and on Thursday October 20 from 8am to 10:30am. Check out all the great products you can get your hands on:
ct-dew-hol-full

For those of you who are not going to the event we do want to make sure you can experience Dell EMC World virtually. Pull out your smartphone or jump on your Dell 2-in-1, open your Twitter app, and follow @DellEMCProtect, @DellEMCStorage, and @DellEMCXtremIO. All of the activities and additional announcements (Spoiler Alert! Yes, there’s more coming) will be reported real time on these Twitter handles so be sure to follow along and get social with us!

Whether you are live at Dell EMC World or following along on Twitter – the Dell EMC Core Technologies Team looks forward to engaging with you!

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